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Optimal Business 101

How to Create a Great Business and Get Paid to Change the World

Over the last 20 years, I’ve spent half my time in Founder/CEO-mode and the other half in Philosopher-mode. Before going all in as a Philosopher, I built and sold two market-leading social platforms (raising $10m in the process). In this class, I share my Top 10 Ideas on how to create a great business and get paid to change the world. Whether you’re an aspiring entrepreneur, solopreneur, small business owner or leader in any organization, we hope you love it.

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Unstoppable Teams 101

The Essentials for High-Performance Leadership

Alden Mills joins us as a guest teacher for this class! Drawing on over 25 years of high-performance leadership and team-building as a three-time Navy SEAL platoon commander and CEO of one of the INC Magazine’s fastest-growing consumer products companies in America, Alden illustrates his essentials for high-performance leadership and introduces us to 10 Big Ideas from his newest book, Unstoppable Teams, including his most successful leadership framework called C.A.R.E.

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The Effective Executive

The Definitive Guide to Getting the Right Things Done

Peter Drucker is considered the father of modern management. This book was originally published in 1967. It’s *remarkably* well written and lucid. And, of course, packed with Big Ideas on how to optimize our effectiveness. We cover the 5 key practices/habits of the effective executive: time (first things first; second things never!), contribution (what can you contribute?), strengths (make yours productive; make weaknesses irrelevant), concentration (the secret to effectiveness), decisions (boundary conditions help).

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The 4 Disciplines of Execution

Achieving Your Wildly Important Goals

I planned to read this book since Cal Newport referenced it in Deep Work. I finally did so in preparation to teach Productivity 101. It’s fantastic. If you’re a business leader or entrepreneur I think you’ll particularly enjoy it. Big Ideas we cover include the 4DX, the whirlwind, your Wildly Important Goals, Lag vs. Lead measures, the power of keeping score, and avoiding the blackhole of the magnificently trivial.


Principles: Life

Ray Dalio is one of the most successful people alive. In fact, Time magazine says that he’s one of the 100 most influential people on the planet while Fortune magazine tells us his company (Bridgewater Associates) is the 5th most impactful private company in the U.S. and Forbes tells us that he’s one of the 100 wealthiest people on the planet. All of which makes Dalio, to use his words, “believable” when it comes to discussing how to get what we want in life and work. Enter: Principles. Big Ideas we explore: how to evolve, what’s most important, meet the shapers, Principles #1 (Embrace reality and deal with it) + #2 (5-Step process to getting what you want in life), and the two AI’s: Artificial Intelligence + Ancient Intelligence.

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To Sell Is Human

The Surprising Truth About Moving Others

Dan Pink is a brilliant writer. His books have been translated into over 35 languages and have sold over 1 million copies in the US alone. We featured another one of his New York Times bestsellers called Drive. That one is all about “The Surprising Truth About What Motivates Us.” This one, as per the sub-title, is all about “The Surprising Truth About Moving Others.” The super-short story? Although only 1 in 9 of us technically earn our living as “salespeople,” we’re ALL in sales. In other words: To sell is human. Big Ideas explored include the new ABCs of sales: A is for Attunement, B is for Buoyancy, C is for Clarity) and how to master a servant-selling.

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Little Bets

How Breakthrough Ideas Emerge from Small Discoveries

Little bets. Peter Sims tells us they’re a LOT wiser than bet-it-all-and-pray big bets. He shows us the wisdom of the little bets approach via fascinating stories highlighting the extraordinary success of everyone from Chris Rock mastering a performance to Pixar creating their ingenious films. Big Ideas we explore include how to build our growth mindset muscles, going from suck to unsuck, smallifying, creating small wins and doing things to discover things.

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How Hackers, Innovators, and Icons Accelerate Success

Shane Snow is a journalist and entrepreneur who takes us on a fascinating tour of “How Hackers, Innovators, and Icons Accelerate Success.” The book is packed with stories capturing the ascent of everyone from young Presidents, Jimmy Fallon, and Elon Musk—and, of course, the “Smartcuts” they used to get there. Big Ideas we explore include: the power of progress, failure as feedback, creating a deep reservoir, stripping away the unnecessary and 10Xing our thinking.

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20 Years of Practical Business Wisdom from the Trenches

I just love his no-nonsense, straight-to-the-point approach. His words pack a wise punch. We already profiled another one of his great books, The Total Money Makeover, and I’m excited to have some fun taking a quick peek at a few of my favorite Big Ideas from this equally great book: EntreLeadership, where he shares his best “practical business wisdom” he’s learned “from the trenches.” Big Ideas include understanding that you are the problem (and the solution!), the importance of passion and vision, and how it takes about fifteen years to be an overnight success. Good stuff!

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Spirit Means Business

The Way to Prosper Wildly without Selling Your Soul

Alan Cohen is one of my favorite teachers and humans. We met after we both appeared in Finding Joe. I loved Alan’s laid-back intensity, wise energy and brilliant story telling. The sub-title captures the essence of this book perfectly: We all want to “prosper wildly” (in every sense of the word) and, obviously, none of us wants to “sell our soul” in the process. Big Ideas we explore include how to be a good spiritual sponge, letting the (spiritual) washing machine do its job, embrace your inner weirdo, the two paths of business, your soul's fire and dissolving the (apparent) work/life dichotomy.

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Unstoppable Teams

The Four Essential Actions of High-Performance Leadership

Alden Mills is a three-time Navy SEAL platoon commander and the Founder/CEO of Perfect Fitness (which was one of Inc.’s fastest-growing companies in the country). He’s also the father of four boys, a great writer/storyteller and, most importantly, an inspiring human being. I loved Alden’s first book Be Unstoppable. This book (and the AMAZING Unstoppable Teams 101 class Alden created with us for our Optimizers!!) is packed with wisdom gleaned from Alden’s 25+ years of experience working with high-performing teams. It’s fantastic. Big Ideas we explore include a quick look at the CARE loop, the Whiner vs. the Whisperer (+ Samurai swords), The A in CARE, achieving over-the-horizon goals, and jumping headfirst into leading your unstoppable teams!

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The Entrepreneur Roller Coaster

Why Now Is the Time to #JoinTheRide

Darren Hardy is the publisher of SUCCESS magazine. His message is clear: We are living in the era of greatest opportunity in human history. There’s never been a better time to be an entrepreneur. NOW IS THE TIME to hop on the entrepreneur roller coaster. Big Ideas we explore include the importance of getting super freaky, practicing getting up after getting knocked down, setting the pace as an effective leader and remember it’s the fear of fear we fear.

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One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

Gary Vaynerchuk. Better known by those in the know as Gary Vee—the jumbo intense, uber-passionate entrepreneur/social media maven/investor extraordinaire who happens to have a strong opinion on everything! In this book, we get the best Ideas from his ##AskGaryVee show. It’s packed with Gary’s insights on everything from entrepreneurship to social media. Big Ideas we cover include Clouds and Dirt, Oxygen + DNA, Hustle, practicing the religion of adding value and being willing to suck.

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The ONE Thing

The Surprisingly Simple Truth Behind Extraordinary Results

The ONE Thing. What's yours? Gary Keller (his Keller-Williams real estate is THE largest real estate company in the world--I bet that was a ONE Thing goal at some point!) shares his wisdom in this BRILLIANT book. We'll have fun exploring a few of my favorite Big Ideas: dominoes + extreme Pareto and other goodness.

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The 7 Habits of Highly Effective People

Powerful Lessons in Personal Change

This classic has sold 15 million copies and was the first self-development book I read back in the day (1995 to be precise). In this Note, we'll take a quick look at all 7 Habits—from being proactive (huge!) to beginning with the end in mind, putting first things first, thinking win/win, seeking first to understand, synergizing and sharpening the saw. Lots of goodness here to help us develop our character to create our ideal lives as we most fully give ourselves to the world.

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Primary Greatness

The 12 Levers of Success

Stephen Covey passed away in 2012. This book was published posthumously and features a collection of wisdom focusing on the fact that private victory precedes public victory. Primary greatness. It’s all about what’s on the INSIDE. Covey tells us there are 12 levers of success—each with its own chapter in this great book. Big Ideas we explore include: Esse Quam Videri (“to BE rather than to seem”), Virtues: meet your parents, say “YES!,” your high-tech power saw and living in crescendo.

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In Turbulent Times

Doris Kearns Goodwin has been studying presidential history and leadership for five decades since she first became a professor at Harvard. She has won a Pulitzer Prize and her bestseller Team of Rivals was the basis for Steven Spielberg’s Academy Award–winning film Lincoln. In this book, she walks us through four case studies in leadership: Abraham Lincoln, Theodore Roosevelt, Franklin D. Roosevelt, and Lyndon B. Johnson. If you enjoy studying leadership like I do, I think you’ll love this book as much as I did. Big Ideas we explore include the one quality all of our very different leaders possessed (hint: FIERCE AMBITION), Lincoln's commitment to growth ("I must die or be better"), the importance of a growth mindset, acquiring virtue Teddy Roosevelt style and the importance of finding ways to relieve stress.

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The Leadership Challenge

How to Make Extraordinary Things Happen in Organizations

James Kouzes and Barry Posner are two of the world’s preeminent researchers on leadership. This is the 25th anniversary, fifth edition version of their best-selling classic that has sold over 2 million copies. One of the things I most like about this book is the fact that it covers the SCIENCE of leadership. Kouzes and Posner have been conducting empirical research for over three decades. Big Ideas we explore: The 5 Practices (<— key word!) of Exemplary Leaders, the foundation of leadership (= credibility which = …), Law #2: DWYSYWD, and the best-kept secret of leadership = …

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Lead Yourself First

Inspiring Leadership Through Solitude

Solitude. It’s the secret sauce to leadership. But... In their great book Raymond Kethledge and Michael Erwin tells us: “Solitude is a state of mind, a space where you can focus on your own thoughts without distraction, with a power to bring mind and soul together in clear-eyed conviction. Like a great wave that saturates everything in its path, however, handheld devices and other media now leave us awash with the thoughts of others. We are losing solitude without even realizing it.” Big Ideas we explore include the big 4 of solitude (clarity + creativity + emotional balance + moral courage), the threats from our "Input Age," how MLK and Eisenhower used solitude, FOMO (get over it!) and how to change the world (starting with YOU!).

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The 21 Irrefutable Laws of Leadership

Follow Them and People Will Follow You (10th Anniversary Edition)

John Maxwell is one of the world’s leading authorities on leadership. He’s trained millions (literally) of leaders and has written over 50 (!) books that have sold over 13 million copies—this one alone has sold over 3 million copies. After a super quick look at the 21 Laws, Big Ideas we explore: The Law of Process (aka: Leaders are learners), the foundation of leadership (= trust), leaders are practical AND visionary, the law of victory (!), and your legacy—what will people say when you die? + What’s your “life sentence”?

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On Becoming a Leader

Warren Bennis is one of the world’s leading authorities on leadership. This is, as Peter Drucker puts it, his “most important book.” Big Ideas we explore include the basic ingredients of leadership (#1 = Guiding Vision!), the importance of self-invention (hint: write your own story!), the power of trusting ourselves, choosing to express ourselves rather than prove ourselves, how to cultivate trust, and becoming a world-class leader.

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The Leader Who Had No Title

A Modern Fable on Real Success in Business and in Life

Robin Sharma is one of the world’s top leadership experts. He’s also an extraordinarily inspiring guy. This is an inspiring fable about a disillusioned former veteran (Blake) who meets a mysterious mentor (Tommy) who introduces him to four exceptional leaders who change his life. Via this fun cast of characters, Robin downloads his ENORMOUS array of wisdom on leadership + personal greatness. Big Ideas we explore: the four keys to leading without a title, how to flip the leadership switch, the power of moving thru fear and embracing adversity, a simple way to optimize your relationships, and training like an athlete to achieve your personal greatness.

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Extreme Ownership

How U.S. Navy SEALs Lead and Win

Jocko Willink and Leif Babin were two of the most senior (and decorated) SEALS on the ground in the most intense battles of Iraq. In this book they share their leadership lessons on how U.S. Navy SEALs lead and win. It’s an intense, impactful read. Big Ideas we explore include a definition of Extreme Ownership, the fact that there are no bad teams, only bad leaders, how to prioritize and execute and remembering that discipline = freedom.

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Executive Toughness

The Mental-Training Program to Increase Your Leadership Performance

Jason Selk is one of the world’s leading peak performance experts. His tagline? “The relentless pursuit of greatness.” If that appeals to you, you’ll love this book. It’s *fantastic*! Big Ideas we explore include the difference between Process and Product Goals, a 100-second mental training workout, why your self-image matters and the REMARKABLE benefits of writing down your goals.

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It Worked for Me

In Life and Leadership

Colin Powell is a retired four-star general in the United States Army and has earned numerous military, civilian, and foreign honors. He served four presidential administrations in a variety of roles, most recently as Secretary of State from 2001 to 2005. In this great book, he shares the wisdom he gained that, as per the title, worked for him in life and leadership. It's fantastic. Big Ideas we explore include a super-quick look at his Thirteen Rules, the power of perpetual optimism (it's a force multiplier!), starting with "It can be done" (but making sure we're optimists and not stupid :), entering the Zone of Calm (essential for a leader), the fact that good leaders know that good plans are revised immediately, and how to deal with fear and failure.

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Louder than Words

Harness the Power of Your Authentic Voice

Todd Henry tells us that history’s most impactful humans all had a unique, powerful, authentic voice. This book is all about helping us harness the power of OUR authentic voice. Three keys: Identity + Vision + Mastery. And, we’ve gotta learn how to own the Big U as we run our own race, have fun in monk mode and practice action + patience.

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The Power of Passion and Perseverance

Angela Duckworth is the world’s leading authority on the science of grit. In fact, she pioneered the field and, as Daniel Gilbert says on the cover: “Psychologists have spent decades searching for the secret of success, but Duckworth is the one who found it.” In this Note, we explore the two facets of grit (hint: passion + perseverance, why they’re important and how to cultivate them.

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Rethinking Positive Thinking

Inside the New Science of Motivation

Gabriel Oettingen is one of the world’s leading researchers in “The New Science of Motivation.” The basic idea of the book is captured in a clever image on the cover: Rose colored glasses with one lens cracked. Oettingen walks us thru the compelling research that demonstrates the power of seeing both the positive AND the challenges. When we contrast our wishes with the obstacles to their attainment we, almost magically, catalyze an extraordinarily higher level of performance.

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How We Can Reach Our Goals

How’d you like the scientific low-down on how to effectively set goals and succeed? Well, Heidi Grant Halvorson, the young Positive Psychology superstar, gives you the goods in this awesome book. You might be surprised by what you learn. It’s not all about vision boards and visualization (obviously). In the Note, we’ll explore all kinds of Big Ideas, including the fact that we need to have a specific, difficult (but attainable) goal we believe we can achieve AND awareness of all the challenges that stand in our way. Powerful stuff.


Spiritual Economics

The Principles and Process of True Prosperity

Eric Butterworth is an amazing guy and this book really transformed my relationship to money. In the Note, we'll take a look at the fact that our goal shouldn't be to make money/acquire schtuff but to achieve the level of consciousness through which abundance flows through our lives naturally. We'll look at the roots of the words affluence and security and prosperity along with some Big Ideas on how to merge our spirituality and our economics.


Wealth Warrior

The Personal Prosperity Revolution

How'd you like to be a Wealth Warrior? Steve Chandler takes us on the personal prosperity revolution in this great book. In the Note we'll unpack the fact that it's ALL (!) about profound service, turning pro, converting your dreams into projects, making each day a masterpiece, exiting your comfort zone, and other such goodness.

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So Good They Can't Ignore You

Why Skills Trump Passion in the Quest for Work You Love

Cal Newport decodes the pattern of finding work that inspires us and tells us, as per the sub-title, “Why Skills Trump Passion in the Quest for Work You Love.” The title of the book comes from comedian Steve Martin’s advice to aspiring entertainers to “Be so good they can’t ignore you.”

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Crazy Good


Steve Chandler tells us “There is bad and there is good . . . And then there is crazy good." And, our path to living a crazy-good life is simple. It's all about CHOICES. As with all of Steve's books, this one is packed with wisdom. Big Ideas we cover include The 5% Solution, Systems vs. Dreams, Game vs. Shame, and making life an experiment.

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Want to be fearless? Then you’ll love this book. And this Note. Steve Chandler is a funny guy. And, he’s brilliant. I really like that combo. :) We have Notes on two of his other great books: 100 Ways to Motivate Yourself + Time Warrior. All of Steve’s books are quick-reading, wisdom-packed gems that will make you laugh as you get your wisdom on. In this Note, we’ll have fun eliminating fear from our lives as we learn how to challenge fear thoughts, make tectonic shifts, and discover the secret of life. Good times!

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This is our 7th Note on one of Steve Chandler's dozens of books. As with all his others, this one is written in his ineffably self-effacingly funny and witty and wise style. Big Ideas we cover include: Meeting the coolest new Sphere (Hint: YOU! Codename: CREATOR!), two questions to guide your life ("Given whatever's going on, what would you like to create?" Plus: "Who do you need to be to rock that?"), the power of severe pruning, relax (and just do your job), the checklist (how's yours?), and grow lights (remember: What you shine the spotlight of your attention on grows!!).

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The Compound Effect

Jumpstart Your Income, Your Life, Your Success

Darren Hardy is the Publisher of SUCCESS magazine and knows a thing or 1,000 about success. It's all boiled down into this little manifesto on The Compound Effect. The equation? Small, Smart Choices + Consistency + Time = RADICAL DIFFERENCE. In the Note, we'll check out the power of compounding and how to welcome Mr. Mo to the party and create your greatest life.

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The Psychology of Persuasion, Revised Edition

This is the classic text on the psychology of persuasion. Robert Cialdini is a professor of both psychology and marketing at Arizona State University. He’s one of the world’s leading experts on the psychology of persuasion. The book is simultaneously kind of a consumer protection guide (how not to be duped) AND a manual for marketers (how to sell your stuff!). Cialdini has identified six core psychological principles of persuasion. We take a quick look at each, how they can be used for good or ill and how to apply the wisdom to our lives today.


Making Hope Happen

Create the Future You Want for Yourself and Others

Did you know there's a science of hope? Yep. And Shane Lopez is the world's leading researchig studying the science of hope. This book is an inspiring look at the nuts and bolts of cultivating hope. Big Ideas we explore include differentiating hope from fantastizing and dwelling, the three keys to hope (goals + agency + pathways) , futurecasting, sirens, when/where plans and why hope is so important for leadership.

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Noble Purpose

The Joy of Living a Meaningful Life

William Damon is one of the world’s leading scientists studying human development and the psychology of morality. In this book, he gives us a guide to discovering and creating our noble purpose. Big Ideas we explore include making a distinction between noble and heroic, the ultimate purpose formula, 9 tips on how to cultivate your noble purpose, the one phrase your advisor should whisper in your ears when you’ve achieved ultimate success, and how to create true, sustainable happiness.

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#969 Optimal Capitalism

The Economist on: What Are Businesses For?
Continuing our chat about How to Prosper, let’s talk about another facet of our session on the subject with our Mastery-Coaches. We’re
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#970 Business as a Force for Good

A Quick Look at Public Benefit Corporations
In our last +1, we took a very quick, high-level look at the growing recognition of the fact that businesses can (and I’d say must!) be
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#971 Investment Strategies

To Optimize Global Culture
In our last couple +1s, we opened up The Economist and chatted about the rise of purpose-driven businesses in general and Public Benefit

#267 Ready Fire Aim

How to Start a Donut Shop
John Mackey created Whole Foods Market and captured the principles of how he deliberately created a purpose-driven business at scale in his

#131 How's Your Hedgehog?

3 Circles on What You’re Here to Do
Jim Collins is arguably the greatest business thinker alive. He’s written classics like Good to Great, Built to Last and Great by Choice
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#368 Zero-Based Thinking

What Goes if You Started at Zero?
Brian Tracy is one of my favorite old-school self-development teachers. I can still remember listening to his CDs back in the day when I was
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#370 Mistake-Learner’s High

Enjoy It as You Pursue Audacious Goals and Endlessly Evolve
In our last +1, we talked about Phil Stutz’ great phrase: “Endlessly evolving process.” Phil likes to draw upward spiraling loops to
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#648 Making Money BECAUSE You Sleep

Sleeping with Jeff Bezos and Warren Buffett
In our last +1, we talked about setting your “work-down” alarm so you don’t need to set a “wake-up” alarm. (For what time did you
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#350 Wealth thru Profound Service

Three Mindsets: Passion + Craftsman + Servant
When I worked with Steve Chandler, one of the themes of our work together was “creating wealth through profound service.” I just love
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#153 Now, What Doesn’t Need to Get Done?

Tip: Don’t Do Useless Stuff
Peter Drucker is known as the “Father of Modern Management.” Basically, he was the greatest business thinker of the 20th century. He
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#638 Yes Lives in the Land of No

Want a Big YES from Life?! Embrace the No's.
In our last +1, we talked about mastering Ownish and noticing when we slip into Victimese. (We also talked about going all in and mastering
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#734 Severe Pruning

Need To Do Any?
Steve Chandler has a new book called CREATOR. It’s awesome. I particularly loved one of the passages in which he shared some Ralph Waldo
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#735 Grow Lights

On What Will You Shine Yours?
In our last +1, we did some severe pruning with Steve Chandler and Ralph Waldo Emerson. (How’d that go for you? More specifically: What
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#843 Power x3

Wantpower + Willpower + Waypower
Way back in the day, we talked about Rick Snyder’s wisdom on The Science of Hope. As you may recall, he tells us that Hope consists of,

#923 Prosper = “to Go Forward Hopefully”

Not so Much a CONDITION OF Life as It Is an ATTITUDE TOWARD Life
In our last couple +1s, we took a quick look at some of my recent attempts to cool-ify and kid-ify the idea that delaying gratification via
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#924 Prosper + Prospectus

The Two Go (Forward Hopefully!) Together
In our last +1, we revisited our Spiritual Economics dictionary to redefine some key terms. Specifically: Affluence + Security + Prosperity.
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#930 Micro Prospectus

Moving Forward with Hope Carpe Diem Style
Not too long ago we talked about the fact that the word prosperity literally means “to go forward with hope.” Then, as you may recall, I
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#1127 How to Get Perspective

And Meet Life’s Biggest Challenges
Not too long ago, we hung out with my friend Tripp Lanier who helped us gain perspective via a little thought exercise that included us

#61 The Obstacle Is the Way

Plus: The Paradox of Fire
Marcus Aurelius once wrote to himself in the journal he never intended to publish that we now know as Meditations that “The impediment to
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#29 The Stockdale Paradox

I’m Confident It’ll Happen AND… I Know It Will be Challenging
Vice Admiral James Stockdale was shot down during the Vietnam War. He spent seven and a half years in a brutal prison camp. He spent four of
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#106 Reverse Indicators

How to Interpret Your Encounters with Dragons
So, let’s say you’ve decided to embark on a heroic quest. It’s time for you to leave the normal, routine life and really go for
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#191 Infinite Optionality

The Ticket to Antifragility
Let’s talk some more about how to become Antifragile. We’ve already talked about it on a high level. Super quick recap: If you’re
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#797 Agency = Doing

Wonder Where Your Power Comes From? ACTION!!
In our last couple +1s, we’ve been talking about Agency. I promised we’d get into how The Power of Agency guys tell us we can build our
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#1267 Targeted Thinking

What Do You Want + Now What Needs to Be Done?
I’ve been thinking a lot about the whole idea of “neutral” thinking since I first read about it in Trevor Moawad’s It Takes What It

#263 World Champion You Training Camp

What Would Your Life Look Like If THAT Was the Standard?
Josh Waitzkin is a fascinating guy. You know that movie Searching for Bobby Fisher featuring a little chess prodigy kid? Well, Josh was that

#264 Prior Best = New Baseline

Your Best Days? That’s Your New Normal
In our last +1, we entered our World Champion You Training Camp. * Cue Rocky theme song * Here’s one way Josh Waitzkin tells us we can go
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#65 Sacrifices vs. Decisions

There’s a Big Difference between the Two
George St-Pierre is one of the greatest mixed martial artists in the world. Ever. Of course, he wasn’t always one of the greatest. At one
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#85 50 Pounds = A

How to Master the Fear of Art
Imagine this: It’s your first day of art class. You signed up for an intro class on pottery. (Nice! Go you!) The teacher does something a
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#312 5 Steps to Success

Ray Dalio’s Model for Supercrushing
Ray Dalio is one of the most successful people alive. Time magazine says he’s one of the 100 most influential people on the planet while
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#362 How to Deal with Either/Or Situations

Step Back. Think. Get As Much of BOTH As Possible
Ray Dalio shares a ton of wisdom in his epic book Principles. Here’s an idea I come back to often in my coaching sessions and in my own
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#369 Endlessly Evolving Process

The Essence of a Good Life
In our last +1, we talked about zero-based thinking and reflected on the powerful question of asking ourselves whether, knowing what we now
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#610 The Greatest Stock Market

Byron Katie’s Investment Strategy
In our last +1, we met one of my heroes, Mrs. Kristie Kuehnast. I smile with joy (and in awe) every time I imagine her fifth-grade students

#261 Success Math

How to Calculate the Odds of Your Success
Matt McCall is one of the leading venture capitalists in the world. He also happens to be a friend and advisor and personal investor in

#273 Time Management Drucker Style

The 1 + 2 + 3 for Effectiveness
Peter Drucker is considered the father of modern management. The greatest business thinker of the 20th century. In his great book The

#222 Synergy: When 1 + 1 = 3 (or Even 4)

Habit #6 of Highly Effective People
We’re on the home stretch of our quick sprint through Stephen Covey’s 7 Habits. Today? Habit #6. Synergy. Synergy is another meme deeply
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#976 Finish Strong

Got a Finish Line in Sight? Hit It!
As we’ve discussed a few times, I went to UCLA. First generation college student. Studied Psychology and Business. I was recruited by the
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#893 How to Melt Obstacles

Hint: Boldly Step Through Freedom Doors
This morning I’ve been working on a Gordian Knot in our business. I won’t bore you with the details but seven years ago I raised $2

#274 The Power of Micro Wins

Wisdom from the Head of Research at Harvard Biz School
Continuing our theme of spending time with some of the best productivity thinkers on the planet, let’s cruise on over to Harvard Business
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#27 "I'm Excited!"

What to Say to Yourself When You’re Feeling Nerves
Alison Wood Brooks is a researcher at Harvard Business School. She studies the most effective strategy for dealing with acute stress. First,
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#852 Envy: The Ulcer of the Soul

Socrates Says (And Science Agrees)
The other day I was reading a great book called Company of One by Paul Jarvis. Sub-title: Why Staying Small Is the Next Big Thing for
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#980 The Master Fails More Times

Than the Beginner Even Tries
​​A few +1s ago, we had fun chatting about the starting and finish lines of my first business, eteamz. ​​ ​​I mentioned that it
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#972 Bless Your Bills

Louise Hay Says: Stamp Your Checks with a Kiss
In our last few +1s, we took a very quick, high-level look at the growing recognition of the fact that businesses can (and I’d say must!)
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#364 Ink Blobs & Emptiness

What Do You See When You Look at That Blob of Ink that Is Life?
Today we’re going to talk about ink blobs and emptiness. First: Have you ever heard of Rorschach tests? Basically, psychologists can sneak
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#193 Antifragile Barbells

How to Craft an Optimal Strategy for Life and Other Important Things
Continuing our Antifragile theme, let’s talk about another way Nassim Taleb tells us to approach things if we want to avoid being fragile.
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#424 Antifragile Buoyancy

How’s Your Barbell?

A couple +1s ago, we talked about the power of buoyancy and the optimal ratio of positive to negative. Recall that, as per Barbara Frerickson...

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#810 Peter Drucker on Creativity

Make That… on Plodding
In our last +1, we talked about Twyla Tharp’s great book The Creative Habit. In addition to seeing who she thinks wins the philosophical
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#829 Do You Think You Can?

Well… If You Have the Guts…
In our last +1, we hung out with Mister Rogers and his barrelful of songs. That story he shared about meeting a songwriter he admired
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#867 Counting Pearls vs. Stringing Pearls

Yoda Says: One’s Better Than the Other
Not too long ago, we spent some time with my Yoda (aka Phil Stutz) and he taught us the power of what he calls “stringing pearls.” (It

#271 WIG vs. Whirlwind

Which One Wins?
Continuing our Productivity 101 theme, here’s another gem from the 4DX guys. Recall that the first discipline of execution is to know your
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#524 Ambition + Routine

“Routine, in an Intelligent Person, Is a Sign of Ambition.”
Daily Rituals is a fascinating book that features brief vignettes of the idiosyncratic habits of 161 of history’s most iconoclastic
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#136 Your Genius Zone

Making the Big Leap
Gay Hendricks tells us that we need to make a big leap into our Genius Zone. He tells us that we can play in one of four domains. Draw a
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#713 Your Genius Zone - Part 2

What Is It You Can Uniquely Do?
Many moons ago, very early in our +1 journey together, we talked about Gay Hendricks’ wisdom on your Genius Zone. As you may recall, your
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#1259 Neutral Thinking

vs. Positive and Negative Thinking
A couple +1s ago, we had some fun hanging out with Trevor Moawad and discussed some wisdom from his great book: It Takes What It Takes. As
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#1042 Team Work

Makes the Dream Work
Today’s Day 1 of our Optimize Mastery Series and Coach-Class II certification programs. My heart just skipped a beat as I typed that!! I
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#432 Compete? Nah. Create!

A Key to the Science of Getting Rich
In The Science of Getting Rich (best title ever?), Wallace D. Wattles (definitely best name ever) tells us that, if we want to enjoy the
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#643 Super-Quick Hope Building Tip

How Have You Rocked It Lately?
In our last +1, we talked about the importance of goals as they relate to having high hope. In short, we can’t be hopeful without goals.
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#1179 High Quality Work Produced =

Time Spent x Quality of Energy x Intensity of Focus
Back in the day, we chatted about Cal Newport’s Deep Work Equation. It goes like this: High Quality Work Produced = Time Spent x Intensity
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#1106 Fall Down Seven Times

Get Up Eight (OMMS!)
In our last few +1s, we’ve been spending some time with world-class fear wolf-tamer, Mark Divine as we explore wisdom from his new book
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#1137 A New Take on Mis-takes

Using Them as Fuel for Our Antifragile Fires
In our last +1, we spent some time with an Academy Award-nominated documentarian who reminded us that we need to be willing to fail.
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#703 How Bad Do You Want It?

Mind Over Obstacles
Matt Fitzgerald wrote a great book called How Bad Do You Want It? It’s a great addition to the
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#329 Warren Buffett on Goal Setting

Three Steps to Clarity
In Born for This, Chris Guillebeau tells us that, according to legend, Warren Buffet once gave a struggling friend a three steps process for
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#1160 High-Hanging Fruit

Your Fuel for 10x Thinking
In our last +1, we spent some time with Tim Ferriss, setting some unusually large goals and thinking about the fact that those jumbo goals
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#351 Psychological Billionaires

The Science of How to Become One
Continuing our abundance theme, let’s talk about WHY we may be trying to make money and create wealth. There’s only one reason. It’s
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#932 Rome Wasn’t Built In a Day

Neither Was Any Other Great Thing
In our last +1, we briefly chatted about John Harrison’s decades-long (!!!) quest to bring the world precision timekeeping. At the time
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#926 Gains: Micro + Jumbo

Aggregate/Compound + Combo Locks
In our last +1, we had fun hopping in the Optimizing River of Flexibility for a little CANOE-ing fun. (Constant And Never-ending Optimizing