Do you know what the word Hero literally means?

Hi there! This is Brian, creator of Optimize and Founder + CEO of Heroic. 👋

Before you jump into all our Optimizing wisdom, I wanted to let you know about Heroic—the new social training platform we’re getting ready to launch soon.

The exciting news: You can join today as a Heroic Founding Member for only $35—which is 50% off.

The basic idea?

Well…

Heroic will be kinda like a Calm meets MasterClass meets world-class habit tracking for Heroes with ONE goal in mind: Helping you move from Theory to Practice to Mastery… TODAY!!

We're not going to help you reduce your stress per se, we’re going to teach you how to EAT IT LIKE AN ENERGY BAR as you go out and give us all you’ve got!

We’re building our Heroic Training platform with MetaLab—the best product company in the world. To put it in perspective, they built Slack, Tinder, Uber Eats and the app for Elon Musk’s new business Neuralink.

It’s going to be epic and we’d LOVE to welcome you as a Heroic Founding Member. Again, you can sign up today for only $35 and save 50% on the first year!

And…

I'm going to start the introduction to Basic Training in Heroic with a question.

It's a question that I've asked a LOT of *really* smart people.
No one has know the answer.

So…

Here's the question, plus a 90-second video of me (from the longer introduction to Heroic) kinda going off on it...

Here's the answer inline…

The word Hero is an ancient Greek word.

Etymologically, it doesn’t mean “killer of bad guys” or “tough guy” or anything like that it. It means “protector."

A hero has strength for two.

And, very importantly, a hero is willing to do the hard work to have that strength for two.

Do you know what the secret weapon of the ancient hero was?

LOVE.

It’s LOVE that fuels our commitment to DO that hard work to HAVE that strength for two. It’s LOVE that gives us the Courage to be willing to act in the presence of fear. It’s LOVE that gives us the Self-Mastery to do what needs to get done whether we feel like it or not.

And… If you haven’t noticed, our world needs Heroes today more than ever before.

We’re not just recovering from the effects of a global pandemic with COVID-19. We have global pandemics of depression and anxiety. Of chronic diseases like cancer and diabetes. We have global pandemics of political polarization and social injustice.

And, you know what? The ONLY possible way we’re going to rise up and conquer these challenges is if WE all rise up and show up as the best, most heroic versions of ourselves.

Again: Our world needs Heroes TODAY more than ever before.

To put it directly: We need YOU to be a HERO.

To put it even more directly: YOU ARE A HERO. We just need you to show up and act like it.

That’s why we created the Heroic training platform.

It’s time to move from Theory to Practice to Mastery and BE the best, most Heroic version of yourself.

>> Sign up here to become a Founding Member of Heroic and get your first year for only $35 (50% off), plus grab a Livestream ticket to the April 9th launch party featuring my favorite band, The Score.

Alright.

That’s all I’ve got for today.

Welcome (again!) to Optimize.

I'm excited to help you Optimize every facet or your life with more wisdom in less time.

So that we can change the world.

One person at a time.

Together.

Starting with you and me.

Today

-bri

P.S. I’m also really excited about a special offer we’re currently running on our 300-day Optimize Coach program that is scientifically-proven to change lives.

The program is basically the absolute best of the best from all 600+ PhilosophersNotes, 1,000+ Optimize +1s and 50 Optimal Living 101s.

It used to be $1,000. For the next class that starts January 3rd, it's only $300. And you can bring a friend for free.

If you’re excited about that, head here to sign up and let’s gooooo!!

Btw. In addition to the quantitative data proving its efficacy, we've been blessed to receive HUNDREDS (!) of notes from our beloved community of 3,500+ Coaches from 95 countries around the world. Check those notes out here.

Note: Half of the people who go through our program are professional coaches (or aspiring professional coaches) who want to take their practice and skills to the next level. The other half "simply" want to use the program to become the best versions of themselves in service to the world.