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How Bad Do You Want It?

Mastering the Psychology of Mind over Muscle

by Matt Fitzgerald

Matt Fitzgerald is a journalist, coach, sports nutritionist, and author of more than 20 books. In this book, he walks us through the different scientific perspectives on how to tap into our latent potential with a deep dive into what’s known as the “Psychobiological Model.” It’s a super-engaging look at some ridiculously inspiring elite athletes and how they mastered their minds to do some extraordinary things. Big Ideas we explore include a quick look at the psycholobiological model (see: sub-title of the book: Mastering the Psychology of Mind over Muscle), the fire walk of life (how far do you get to your wall?), the psychology of pain (brace yourself!), perfectionism (vs. optimalism), the audience effect (eyeballs = better performance), motivation (= the strongest influence) and Steve Prefontaine's approach to crushing it ("Bring it on!").

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Elite Minds

How Winners Think Differently to Create a Competitive Edge and Maximize Success

by Dr. Stan Beecham

Stan Beecham is a sports psychologist who has worked with many of the world’s elite athletes. As per the title of the book, he tells us that it’s their MINDS that make the difference in sustained high levels of performance—creating a competitive edge and maximizing success. Big Ideas we explore include your case of mistaken identity (you're greater than you think), the curse of perfection (remember to play poorly well), the true meaning of the word "compete" (= "to strive WITH" not against) and of the word "contest" (= "to make a promise"!) your ultimate opponent (fear!!) and the ultimate question: To go or not to go (Answer: GO!!!).

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Win or Learn

Gregor and Me: A Trainer's Journey

by John Kavanagh

John Kavanagh is one of the best MMA coaches in the world. He runs Straight Blast Gym Ireland and has been coaching the superstar Conor McGregor—one of the best MMA fighters in history—since the day he got into MMA and arrived in his gym. John was also Ireland’s first MMA fighter and its first Brazilian jiu-jitsu black belt. Plus, he’s a down-to-earth, humble guy. This is his inspiring story about his journey to the top and it reads like a case study in the growth mindset and grit. Big Ideas we cover include the fact that “Win or Learn” is literally THE PERFECT mantra for the growth mindset, Conor's path from welfare to $100m, the goldfish-bowl effect (need to hop out of your bowl?), standing up and falling down (and then getting back up!), loving what we do as the secret sauce to awesome (science says!!) and remembering that there's no easy route to any destination worth getting to.

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Peak Performance

Peak Performance Sports

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Go Long!

My Journey Beyond the Game and the Fame

by Jerry Rice

Jerry Rice is the greatest NFL wide receiver of all time. You might also know him from his Dancing with the Stars awesomeness. And, perhaps most importantly, he seems like a really good guy—committed to being a role model and expressing the best version of himself in everything he does. I always knew Jerry had an extraordinary work ethic and I thought it would be fun to hear about his journey in his own words. And, here we are. Big Ideas we explore include: Jerry on fear (you might be surprised how much fear drove his success), the voices in his head (that wisely said, "Never quit!"), growth and grit (Jerry is a poster child for the science of both), how to practice (hint: the way you want to play), what he did after breaking the all-time touchdown record (hint: showed up for training the next day THREE hours before everyone else), and the best you (that's what we're chasing!).

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How Champion's Think

In Sports and in Life

by Bob Rotella

Dr. Bob Rotella is widely recognized as the world’s leading sports psychologist. He’s coached everyone from basketball stars like LeBron James to rock stars like Seal. The golfers he’s coached (including greats like Rory McIlroy) have won an astonishing 80+ major championships. Want to know how champions think in both sports AND life? Well, here you go. Big Ideas we explore include the importance of going for "exceptionalism" (by definition, to be great/a champion you need to be an "exception" to the norm so...), a message from God (key takeaway: focus on the process, results are all good), train it and trust it, enthusiasm (it's the catalyst of champions), how to create your own reality (hint: don't do what average people do), and how to win the ultimate game of life.

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Chasing Excellence

A Story About Building the World's Fittest Athletes

by Ben Bergeron

If you’ve ever worked out at a CrossFit gym and/or watched the Reebok CrossFit Games, you know that the absolute best CrossFit athletes are absolute beasts. Well, Ben Bergeron has been the coach behind six world championships. This book is his inspirational, wisdom-packed (!!!) look at how he coaches greatness told through the lens of the 2016 Games in which his athletes (Mat Fraser and Katrín Davíðsdóttir) BOTH won. (Think about that... He coached BOTH the men’s and the women’s champions. <- That’s amazing.) My copy of the book is r i d i c u l o u s l y marked up. The book is OUTSTANDING. Big Ideas we explore include: Committing to excellence (vs. "Meh, I'm good enough."), the 12 character traits of a champion, grit (how's yours?), positivity (selection attention + confirmation bias), embracing adversity (overload and get stronger!), and acting like a champion NOW.

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Born to Run

A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen

by Christopher McDougall

Christopher McDougall is an extraordinary writer and this is a fascinating book. We covered his more recent book Natural Born Heroes in which he profiles World War II Cretan resistance fighters and their amazing physical feats. In this one, Christopher takes us on an incredible journey to meet a hidden tribe that can run forever (well, almost!) and an eclectic group of iconoclastic superathletes who meet them in the Copper Canyons of Mexico to run the greatest race the world has never seen. Big Ideas we cover include the secret power of glee + determination, the two goddesses (wisdom + wealth) and which one to pursue, the beast and how to love it, proper running form, and how to do super-challenging things.

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The Ultra Mindset

An Endurance Champion's 8 Core Principles for Success in Business, Sports, and Life

by Travis Macy, John Hanc

Travis Macy is best known as the record-setting champion of Leadman—“a sort of six-week Grand Prix of Ultra Endurance” that consists of a jaw-dropping number of challenges. This book is a fun look at the eight principles that make up the Ultra Mindset Travis uses to do extraordinary things. Big Ideas we explore include: Your new mantra, what to do when you don’t feel like it, thinking about thinking, making the choice to give up choice, and never quitting… except when you should quit (w/a great litmus test for when you should/shouldn’t quit).

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The Road to Sparta

Reliving the Ancient Battle and Epic Run That Inspired the World's Greatest Footrace

by Dean Karnazes

Do you know why we call our modern marathon a marathon? You may think you know the real story behind the very first marathon, but in this captivating, inspiring tale, Dean Karnazes (named by Men’s Health as one of the 100 Fittest Men of All Time) gives us a deeper look at the man who, 2,500 years ago, ran the first ULTRAmarathon and, in doing so, effectively saved Western civilization. :) Big Ideas we explore: a history lesson The Battle of Marathon, why balance doesn’t lead to happiness (and what does), a 24 Hour Fitness with Harvard profs, heroes are ready and how to play the pain game.

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The Oxygen Advantage

Simple, Scientifically Proven Breathing Techniques to Help You Become Healthier, Slimmer, Faster, and Fitter

by Patrick McKeown

Patrick McKeown is one of the world’s leading teachers of the Buteyko Breathing Method which was created in the 1950s by a Russian doctor named Dr. Konstantin Buteyko. McKeown suffered from asthma for decades until he found the Buteyko Method. At which point, he reversed his asthma symptoms and then dedicated his life to helping others optimize their breathing. In this book, he extends the Buteyko Method into an approach he calls the Oxygen Advantage. Big Ideas we cover include the #1 obstacle to optimal breathing, Oxygen Delivery 101, the #1 breathing tip, and how to dial in your sleep.

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Shoe Dog

A Memoir by the Creator of Nike

by Phil Knight

Phil Knight created Nike. This book is a *phenomenally* well-written, funny, tear-jerking, inspiring look at how he and his eclectic team of misfit geniuses made Nike one of the most iconic brands in the world. If you’re into sports, business and hero’s journeys, you’ll love it. I highly recommend it. Big Ideas we explore include: Crazy Ideas, victory, billionaires getting their credit cards declined (before they’re billionaires), optimal business, gratitude, luck and answering your calling.

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The Champion's Comeback

How Great Athletes Recover, Reflect, and Re-Ignite

by Jim Afremow

Jim Afremow is one of the world’s leading sports psychologists. We covered his first book The Champion’s Mind. This one is kinda like part 2 in which we look at how the Champion responds to the inevitable (!) setbacks faced on the road to greatness—using those setbacks as opportunities to bounce back and make a sweet comeback. Big Ideas we explore include seeing setbacks as challenges rather than threats, outperforming our contracts, practicing ’till you can’t get it wrong, and the 3 P’s of peak performance.

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Legacy

by James Kerr

New Zealand’s national rugby team The All Blacks are arguably THE greatest team ever. In this book, James Kerr unpacks what makes them so great and how we can lead + create a Legacy. Big Ideas we explore include the fact that Better People Make Better All Blacks, Kiwi Kaizen, embracing expectations and leaning into the power of Loss Aversion (remember: no pressure, no diamonds), hitting the psychological gym and answering a couple questions that will help clarify YOUR legacy.

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Peak

Secrets from the New Science of Expertise

by Anders Ericsson, Robert Pool

Anders Ericsson is the world’s leading scientist studying expert performance—looking at how, precisely, the people who are the best in the world at what they do became the best. In this Note, we take a quick look at The Gift that we all have that’s the key to our potential greatness, HOW to go about tapping into the benefits of that gift via a certain type of practice (forget naive practice and go for purposeful + deliberate!), the fact that there is no such thing as a “10,000 Hour Rule,” and why we should be called Homo Exercens rather than Homo Sapiens. :)

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Golf Is Not a Game of Perfect

by Bob Rotella

This book is not only a golf/sports psychology classic, but a great primer on approaching life with the right mindset. If you’re into golf, you’ll love it. Big Ideas we explore include: Being an expander rather than a shrink, smaller targets leading to greater focus, the importance of your short game (in golf AND in life), fear vs. nervousness, paying a caddie to berate you and expectations: the good and the bad.

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The Champion's Mind

How Great Athletes Think, Train, and Thrive

by Jim Afremow

Jim Afremow is one of the world’s leading sports psychologists and this great book is packed with Big Ideas. We explore: the vision of a champion (and how to fuel it), what mental toughness *really* is, how/why to be ugly but effective, how to evaluate yourself (3 q’s: good + better + best), and creating sustained obsession as you take the champion’s honor pledge.

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The Mental Edge

Maximize Your Sports Potential with the Mind-Body Connection

by Kenneth Baum

This is an old-school mental training book written for athletes in 1999. When Kenneth Baum wrote it, the mind-body connection wasn’t as well-established as it is now so many of the ideas he shares were cutting-edge at the time. Big Ideas we explore include the power of a desire inferno, DROPing into WOOP, power talk, 26,000 breaths a day, and Maslow’s warning.

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The Rise of Superman

Decoding the Science of Ultimate Human Performance

by Steven Kotler

The Rise of Superman. What an awesome title and vision. Steven Kotler is one of the world’s leading authorities on the science of flow. He created the Flow Genome Project that is all about “decoding the peak performance state of flow.” (<—Awesome.) In this book we take a peak at how we can get our greatness on. Big Ideas include a quick look at flow and how to hack it, achieving mastery sans misery, using fear as a compass and how to do the impossible.

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Be Quick -- But Don't Hurry

Finding Success in the Teachings of a Lifetime

by Andrew Hill, John Wooden

Be quick!! But don't hurry. John Wooden repeat that all.the.time to his players in every.single.practice. We need to live with intensity (!), fully showing up and playing at the edge of our abilities WHILE staying centered. Andy Hill walks us through how he learned how to do that playing under Wooden during their dynasty days.

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My Fight Your Fight

by Ronda Rousey

Ronda Rousey is a TOUGH human being. If you’re even remotely familiar with MMA/the UFC, I’m not telling you anything you didn’t already know but reading this book brings the point home even more loud and clear. If you don’t know Ronda, ESPN just voted her the best fighter on the planet. She’s an Olympic medalist in Judo and the biggest (and highest paid!) star in the mixed martial arts world. Imagine if Bruce Lee was alive today. And he was a woman. That’s Ronda Rousey. :)

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