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Coming Soon!

Messages are on their way! Stay tuned for tons of Optimizations in the days + weeks + months (+ years + decades) ahead!


  • Strength in the Storm Transform Stress, Live in Balance, and Find Peace of Mind

    by Eknath Easwaran

    As I mentioned in the other Notes on his work, Eknath Easwaran is one of my favorite teachers. He was a professor of English literature in India before coming to America on a Fulbright scholarship. He taught at UC Berkeley and became one of the world’s leading meditation and spiritual teachers. In this book, we learn how to love storms—how to use simple tools to find strength in the inevitable storms of life as we “transform stress, live in balance and find peace of mind.” Big Ideas we explore: “I love storms.” -Gandhi, Eudaimantra (how I came up w/the perfect mantra for myself), how to end all boredom, time as an infinite cosmic carpet, the secret of life (in one sentence) and Gandhi 101: how to become fearless.

  • Knowledge of Higher Worlds and its Attainment

    by Rudolf Steiner

    I got this book on the recommendation of Phil Stutz (author of The Tools). I recently hired Phil as my coach and he *loves* Rudolf Steiner. I love Phil and I love following Joseph Campbell’s advice to study the books the teachers you admire studied so here we are. Rudolf Steiner was a remarkable man. Born in 1861, he was a philosopher, architect, and social reformer. Big Ideas we explore: the fundamental attitude of your soul, the importance of cultivating courage (and how to do it), spiritual perfection (it’s your ultimate goal), unfailing mastery (is the key), and using all your powers to serve profoundly.

  • The Power of Starting Something Stupid How to Crush Fear, Make Dreams Happen, and Live Without Regret

    by Richie Norton

    Want to make great things happen? Be willing to be a little stupid. Smart stupid that is. I was midway through this book when we decided to start something stupid—acquiring a church and its 5-acre campus here in Ojai. Thank you, Richie, for the inspiration and wisdom. Big Ideas we explore include Stupid as the new smart (vs. just plain stupid), the stupid equation, your top 3 excuses, living in permanent beta mode, egonomics, and the authentic you.

  • Born for This How to Find the Work You Were Meant to Do

    by Chris Guillebeau

    What were you born to do? As you might have guessed, that’s what this book is all about. Our guide, Chris Guillebeau, gives us a bunch of helpful tips and strategies to help us find the work we were meant to do. Big Ideas we explore include how win the career lottery (hint: think JOY-MONEY-FLOW), playing the elimination game, remembering that if Plan A fails you still have 25 other letters, Warren Buffett on goals, and getting good at quitting.

  • The Entrepreneur Roller Coaster Why Now Is the Time to #JoinTheRide

    by Darren Hardy

    Darren Hardy is the publisher of SUCCESS magazine. His message is clear: We are living in the era of greatest opportunity in human history. There’s never been a better time to be an entrepreneur. NOW IS THE TIME to hop on the entrepreneur roller coaster. Big Ideas we explore include the importance of getting super freaky, practicing getting up after getting knocked down, setting the pace as an effective leader and remember it’s the fear of fear we fear.

  • The Motivation Manifesto

    by Brendon Burchard

    Brendon Burchard is one of the most popular motivation and business marketing experts in the world. (To put it in perspective: He’s one of the Top 100 most popular public figures on Facebook and has twice as many fans as Tony Robbins.) This book is packed with Big Ideas. We explore the root of the word motivation, how to spark + sustain + amplify our motivation, eliminating digital addictions, and creating out own motivation manifesto.

  • David and Goliath Underdogs, Misfits, and the Art of Battling Giants

    by Malcolm Gladwell

    As millions of people would agree, Malcolm Gladwell is an extraordinarily (!) captive writer. This is another one of Gladwell’s gems—packed with riveting stories that challenge our notion of what it means to be an underdog and how, as the sub-title suggests, we can embrace our misfit status as we master the art of battling giants. It’s awesome—especially if you’re looking for a fun, entertaining read that’s packed with wisdom but delivered in a delightful package. Big Ideas include the fact that David SHOULD have won, full-court presses, the inverted U, earning courage and desirable difficulties.

  • Do the Work Overcome Resistance and Get Out of Your Own Way

    by Steven Pressfield

    Steven Pressfield created a trilogy on mastering the creative process and winning our battle with Resistance. The War of Art kicked it off, this is the second installment with the final Turning Pro. In the book, Pressfield walks us thru a specific project and shows us how to deal with Resistance at each stage. Big Ideas we explore incude starting before you're ready, keep working (!), and SHIP!!

  • Fear Essential Wisdom for Getting Through the Storm

    by Thich Nhat Hanh

    A Vietnamese Buddhist Zen master, Thich Nhat Hanh is, essentially, a living saint. In this great little book, Nhat Hanh delivers his essential wisdom on how to navigate the storms of life with more grace and poise as we cultivate fearlessness/nonfear. Big Ideas range from breathing in the moment, reflecting on interbeingness (= huge), and enhancing our energy of mindfulness and concentration.

  • Courageous Dreaming How Shamans Dream the World into Being

    by Alberto Villoldo, Ph.D.

    Alberto Villoldo is a shaman and medical anthropologist who has studied the spiritual practices of the Amazon and the Andes for over 25 years. In this book, we tap into their wisdom on how to shamans dream the world into being. Big Ideas include choosing between casting yourself as a victim or a hero, letting go of perfection, cultivating mindfulness and being ready to die at any moment.

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