“Unmet expectations are one of the most important experiences to avoid, as these generate the stronger threat response. ‘With any brain function, the important thing is firstly to minimize threat,’ explains Evian Gordon. ‘Only once threat has been minimized can you focus on increasing possible rewards.’ Great leaders carefully manage expectations to avoid not meeting them.”
David Rock

The Author of this Quote

Authors

David Rock

Author, consultant, and CEO of the NeuroLeadership Group.