"Here’s a related insight that might begin to transform your life (it transformed mine): The easier a behavior is to do, the more likely the behavior will become a habit. This applies to habits we consider ‘good’ and ‘bad.’ It doesn’t matter. Behavior is behavior. It all works the same way."
B. J. Fogg

The Author of this Quote

Authors

B. J. Fogg

Behavior Scientist at Stanford University