Winning. No need to get all up in your stuff if the word doesn’t appeal to you.
Let’s think of it as our “personal pursuit of individual excellence.” That approach reminds me of the fact that in ancient Greece guys like Socrates, Plato and Aristotle said that if we wanna experience consistent happiness we need to live with what they called “Areté”—a word that literally translates as “excellence” or “virtue” but has a deeper meaning, something closer to striving to live at your highest potential.
Love that. Winning as Areté in action.
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