The Power of Starting Something Stupid

How to Crush Fear, Make Dreams Happen, and Live Without Regret
by Richie Norton | 320 pages

Want to make great things happen? Be willing to be a little stupid. Smart stupid that is. I was midway through this book when we decided to start something stupid—acquiring a church and its 5-acre campus here in Ojai. Thank you, Richie, for the inspiration and wisdom. Big Ideas we explore include Stupid as the new smart (vs. just plain stupid), the stupid equation, your top 3 excuses, living in permanent beta mode, egonomics, and the authentic you.


“Behind great success lies a common denominator: stupid.

After conducting hundreds of personal interviews, drawing from academic cases, and building on extensive study of famous and everyday people alike, a surprising trend emerged. Successful people, throughout history and today, don’t avoid stupid, they lean into it . . . in a smart way.”

~ Richie Norton from The Power of Starting Something Stupid

Want to make great things happen? Be willing to be a little stupid.

Smart stupid that is.

I got this book years ago on Kindle and Alexandra randomly started reading it and then told me I should read it. I’m glad I did.

In fact, this is the book I was midway through when we decided to start something stupid—acquiring a church and its 5-acre campus here in Ojai. Thank you, Richie, for the inspiration and wisdom.

If you’re looking to lean into a dream you may have pressed pause on I think you’ll dig this book. (For some reason, it seems to be out of print, but you can get the Kindle and used copies of the book here.)

For now, let’s jump in and explore a few of my favorite Big Ideas!

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About the author

Authors

Richie Norton

Entrepreneur, speaker, and international business development consultant.