The Entrepreneur Roller Coaster

Why Now Is the Time to #JoinTheRide
by Darren Hardy | 272 pages

Darren Hardy is the publisher of SUCCESS magazine. His message is clear: We are living in the era of greatest opportunity in human history. There’s never been a better time to be an entrepreneur. NOW IS THE TIME to hop on the entrepreneur roller coaster. Big Ideas we explore include the importance of getting super freaky, practicing getting up after getting knocked down, setting the pace as an effective leader and remember it’s the fear of fear we fear.


“Right now, as you hold this book in your hand and read these words, I believe we are living in the greatest era of opportunity in all of human history. It’s never been this good, and it likely never will again. This is not hyperbole, and no, I’m not making this up. SUCCESS magazine is designed to serve the entrepreneur, and that means we spend our days studying the business and financial landscapes. We have access to the best and brightest minds in the world. We see all the latest economic news, press releases, and trend data. And we’re sitting on the greatest success archives ever collected in business history. …

I want to inspire you with what’s possible for you, your family, and your future once you step onto this ride. I also want to warn you about the loops de loops, twisters, and death drops you’ll find on the track ahead. I’ll even show you how to love them, as they’re what make the ride so awesomely thrilling. And I will help you master the few critical skills you’ll need to turn the roller coaster car into a rocket ship that you can ride to the moon—far beyond what you can even dream possible.”

~ Darren Hardy from The Entrepreneur Roller Coaster

Darren Hardy is the publisher of SUCCESS magazine.

His message is clear: We are living in the era of greatest opportunity in human history. There’s never been a better time to be an entrepreneur. NOW IS THE TIME.

The lead quote to the entire book is over there on the left of this page. It’s from Muhammad Yunus—the Nobel Prize-winning microfinancing pioneer. It’s so good I’m going to repeat it here.

Yunus tells us: “All human beings are entrepreneurs. When we were in the caves, we were all self-employed… finding our food, feeding ourselves. That’s where human history began. As civilization came, we suppressed it. We became ‘labor’ because they stamped us, ‘You are labor.’ We forgot that we are entrepreneurs.”

All human beings are entrepreneurs at their core. This is why autonomy—a sense of control in one’s life—is such a key component to happiness and flourishing. The absence of this autonomy is at the root of our epidemic of disengagement (and the resulting mild to extreme depression).

It’s time to take that power back. It’s time to create our own lives and shape our own destiny. It’s also time to embrace the fact that it isn’t easy. It can be a roller coaster. :)

If you’re already an entrepreneur riding the exhilarating roller coaster, you’ll dig this book.
If you’re an aspiring entrepreneur thinking about hopping on for the ride, you’ll dig this book.
(Get a copy here.)

It’s packed with Big Ideas on how to wisely embrace the thrill of the ride. I’m excited to share a few of my favorites so let’s jump straight in!

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About the author

Authors

Darren Hardy

Mentor to CEOS & high performance entrepreneurs