The Charisma Myth

How Anyone Can Master the Art and Science of Personal Magnetism
by Olivia Fox Cabane | 272 pages

Charisma. The idea that you’re either one of the lucky few born with it or not is a MYTH. Fact is: We can all cultivate our personal magnetism. In this fun, quick-reading, compelling book, Olivia Fox Cabane walks us through the practical application of the art and science of deliberately dialing our charisma up. Big Ideas we cover: The Big 3 of charisma: Presence + Power + Warmth (and how to boost each), what gets in the way (and what to do about it), the power of visualization (#1 tip) and more.


“Charisma has been turned into an applied science. What this book does is translate the science into practical, immediately applicable tools, with measurable results. You’ll learn charisma in a methodical, systematic way, with practical exercises immediately useful in the real world. And, unlike those of us who learned by trial and error, you won’t have to waste any time figuring out what works and what doesn’t. You can go straight to the tried-and-true tools that really do enhance charisma. …

This book will guide you through that process. It will give you concrete tools for projecting the three crucial aspects of charisma: presence, power, and warmth. As you use them, you will experience an increased sense of personal magnetism—and if it was already strongly present, you’ll gain finer control over that charismatic power. You’ll learn how to harness it and how to skillfully wield it. You’ll also learn how to choose the right kind of charisma for your personality and your goals in any situation. …

What you’ll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You’ll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every time you meet someone, you’ll get an opportunity to experiment. … You’ll learn how to become more influential, more persuasive, and more inspiring. You’ll learn how to exude charisma—the ability to move through a room and have people go, ‘Wow, who’s that?’”

~ Olivia Fox Cabane from The Charisma Myth

Charisma.

The idea that you’re either one of the lucky few born with it or not is a MYTH.

As Seth Godin says, “Charisma is not a gift, it’s a tool.”

Fact is: We can all cultivate our personal magnetism.

In this fun, quick-reading, compelling book, Olivia Fox Cabane walks us through the practical application of the art and science of deliberately dialing our charisma up. (Get the book here.)

The book is packed with Big Ideas. I’m excited to share some of my favorites, so let’s jump in!

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About the author

Authors

Olivia Fox Cabane

Columnist, keynote speaker and coach to the leadership of Fortune 500 companies.