The Alter Ego Effect

The Power of Secret Identities to Transform Your Life
by Todd Herman | 272 pages

The Alter Ego Effect. This is one of the most fun and compelling and inspiring books I’ve read in awhile. I REALLY (!!!) enjoyed reading it, had a ton of fun constructing and playing with some potential Alter Egos and highly recommend it. I also really enjoyed how high-performance coach and mental game strategist Todd Herman describes the science behind the power of “secret identities” to transform our lives and I loved the parallels between his perspective and our Big 3 Identities > Virtues > Behaviors model. Big Ideas we explore include Superman + Clark Kent (who's who?), activating your Heroic Self (the science of), motivation and emotion (share a common Latin root), virtues as super powers (more on the science of), and Crossing the Threshold (Today the day?).


“When you see how the Alter Ego fits into the human condition, the different roles we play in life, and the Fields of Play we stand on, it gives you the freedom to unlock a creative force. When you see how an Alter Ego helps us battle the natural challenges we all face with greater optimism, it can unlock a more playful and empowering approach to overcoming fear. And when you see it’s a natural part of being human, has been used by tens of thousands of people to achieve goals both big or small, and is the most ‘real you’ you could be–it will unlock the capabilities you didn’t know were there.

Before I go any further, I need to make a quick disclaimer, because I don’t want to mislead you with that last paragraph.

This isn’t a motivation rah-rah book filled with cotton-candy ideas plucked from other cotton-candy self-help books that riddle the bookshelf and e-readers. This isn’t a book with an ‘easy button’ buried inside it. There is no treasure map to a pile of gold coins.

This book is for real people doing hard things. This isn’t a book to remove the challenges of life. It’s to take the part of you that shows up when you least expect it, and show you how to get it to show up when you most need it.”

~ Todd Herman from The Alter Ego Effect

The Alter Ego Effect.

This is one of the most fun and compelling and inspiring books I’ve read in awhile. (The 5 Second Rule and Atomic Habits come to mind as I peruse my memory of recent reads of great, life-changing books.)

I REALLY (!!!) enjoyed reading it, had a ton of fun constructing and playing with some potential Alter Egos and highly recommend it.

I also REALLY (!!!) enjoyed how high-performance coach and mental game strategist Todd Herman describes the science behind the power of “secret identities” to transform our lives and loved the parallels between his perspective and our Big 3 Identities > Virtues > Behaviors model.

The book is packed with great stories and Ideas (get a copy here) and, as always, I’m excited to share a few of my favorites so let’s jump straight in!

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About the author

Authors

Todd Herman

Peak Performance Coach, Serial Entrepreneur And WSJ Bestselling Author Of ‘The Alter Ego Effect: The Power Of Secret Identities To Transform Your Life’.