Spartan Up!

A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life
by Joe De Sena | 224 pages

Spartan Up!! Want a swift kick in the optimizing butt?! This is the book for you. It truly is "a take-no-prisoners guide to overcoming obstacles and achieving performance" delivered with enthusiasm by Joe De Sena--the renowned endurance/adventure racer who created Spartan Race. We'll look at what's impossible vs. just really hard, how to pass the cookie test as we develop grit and learn how to get to the next telephone pole in the race of life.

“Challenging yourself to accomplish more than you know you can is never stupid — it helps show you what you are capable of. It creates a new frame of reference, one you can draw upon in the face of other things that are perceived as being tough in your life. It shows you possibilities you didn’t know existed.

That’s why I started the Spartan Race, and that’s why I wrote this book.”

~ Joe De Sena from Spartan Up!

This book is simply awesome.

That is all.

Seriously. It’s packed with goodness.

If you’re like me, you’ll have a hard time getting thru the first few pages without wanting to a) crank your life up by about 10 notches (Spartan Up!!) and b) sign up for a Spartan Race. (Get the book here + sign up for a race at :)

It’s packed with great stories and equally great Big Ideas.

Let’s jump straight in with a quick look at my favorites!

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About the author


Joe De Sena

Founder of the Spartan Race