“As the book came together, I noticed certain themes bubbling up again and again that epitomized the core values of this new guard of creative entrepreneurs. And, refreshingly, they aren’t about money or profit—despite the billion-dollar examples mentioned above—but rather about making an impact. I observed a renewed commitment to craftsmanship and the desire to create truly beautiful product experiences, a powerful focus on the importance of both giving and serving (your customers and your team) and a fierce dedication to building businesses that will change the world for the better.
Whether you’re about to launch a new company or are considering how to retool an existing business, my hope is that this collection will offer you fresh thinking, practical advice, and the moxie to get out there and make something that matters.”
~ Jocelyn K. Glei from Make Your Mark
This is the third installment in 99U’s book series on the “missing curriculum” for creative leaders.
I enjoyed the first two—Manage Your Day-to-Day + Maximize Your Potential (check out those Notes)—so I decided to go for the hat trick and here we are. :)
Whereas the first book was about, as the title suggests, managing your days and getting stuff done while the second book was about actualizing your personal potential, this book is about how to build a business with impact.
Like the other two, it’s a collection of short essays by great leaders + creators + writers. The content is organized in four domains: 1) Defining your purpose + 2) Building your product + 3) Serving your customers + 4) Leading your team.
The book is a quick, inspiring read. If you’re a creative individual looking to build a business driven by purpose while creating deep impact and generating nice profits, I think you’ll dig it. (Get a copy here.)
As always, I’m excited to explore a handful of my favorite Big Ideas so let’s jump straight in!
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