Make Time

How to Focus on What Matters Every Day
by Jake Knapp and John Zeratsky | 304 pages

Want to Make Time? Well, Jake Knapp and John Zeratsky (JZ) have the system to help you, as per the sub-title of their great book: “Focus on What Matters Every Day.’ Jake and JZ met at Google. Jake had worked on Gmail and JZ on YouTube before they connected at Google Ventures. While there, they worked with a ton of startups in which Google invested (including Uber, Slack and 23andMe) on a project-development system they created called “Sprint.” This book is all about resetting our culture’s default settings by stepping off of what they call “the Busy Bandwagon” while jumping out of “Infinity Pools” of distraction to optimize our energy, focus, and time. It’s a GREAT book that echoes a ton of what we talk about all the time. Big Ideas we explore include how to make time in four steps: Highlight (what's today's focal point?) + Laser (vs. disco balls) + Energize (be a good Homo sapien) + Reflect (it's all one big experiment!).


“Do you ever look back and wonder ‘What did I really do today?’ Do you ever daydream about projects and activities you’ll get to someday—but ‘someday’ never comes?

This is a book about slowing down the crazy rush. It’s about making time for things that matter. We believe it’s possible to feel less busy, be less distracted, and enjoy the present moment more. Maybe that sounds a little hippy-dippy, but we’re serious.

Make time is not about productivity. It’s not about getting more done, finishing your to-dos faster, or outsourcing your life. Instead, it’s a framework designed to help you actually create more time in your day for the things you care about, whether that’s spending time with your family, learning a new language, starting a side business, volunteering, writing a novel, or mastering Mario Kart. Whatever you want time for, we think Make Time can help you get it. Moment by moment and day by day, you can make your life your own.”

~ Jake Knapp and John Zeratsky from Make Time

Want to Make Time?

Well, Jake Knapp and John Zeratsky (JZ) have the system to help you, as per the sub-title of their great book: “Focus on What Matters Every Day.’

Alexandra got this book. I saw it, took a quick look at it. And ran up to the office to start reading it. (Hah. Seriously.) The experience was not unlike another super-fun book we recently featured: Mel Robbins’ 5 Second Rule. (Thanks, Babes!)

Jake and JZ met at Google. Jake had worked on Gmail and JZ on YouTube before they connected at Google Ventures. While there, they worked with a ton of startups in which Google invested (including Uber, Slack and 23andMe) on a project-development system they created called “Sprint.” (They wrote a book on that as well. I got it on my friend Pilar Gerasimo’s rec. Still need to read it!)

This book is all about resetting our culture’s default settings by stepping off of what they call “the Busy Bandwagon” while jumping out of “Infinity Pools” of distraction to optimize our energy, focus, and time.

It’s a GREAT book that echoes a ton of what we talk about all the time. (To put it in perspective, their “Time Dork” recommended reading list includes some of my all-time favorites we’ve featured: Deep Work by Cal Newport, Getting Things Done by David Allen, The Power of Habit by Charles Duhigg, Mindset by Carol Dweck, In Defense of Food by Michael Pollan, Sapiens by Yuval Noah Harari and Irresistible by Adam Alter.)

I HIGHLY recommend it. Get a copy here.

Of course, it’s packed with Big Ideas. In fact, they share 87 bite-size tactics to Optimize. I’m excited to share a few of my favorites we can use to Make Time Today so… Let’s jump straight in!

Unlock the full Optimize Experience

Get instant access to a ton of wisdom. Optimize every facet of your life. Actualize your potential.

Start free trial

About the authors

Authors

Jake Knapp

Writer, designer, author of SPRINT and MAKE TIME.
Authors

John Zeratsky

Writer and Designer in Milwaukee, Wisconsin.