Matt Fitzgerald is a journalist, coach, sports nutritionist, and author of more than 20 books.
In this book, he walks us through the different scientific perspectives on how to tap into our latent potential with a deep dive into what’s known as the “Psychobiological Model.”
We can sum up that approach pretty succinctly via the sub-title of the book: Mastering the Psychology of Mind over Muscle. Which brings us back to the title (which has to rank up there as one of the best—or at least most provocative) ever: How Bad Do You Want It?
Samuele Marcora, the leading scientist at the forefront of the Psychobiological Model captures the essence of the book quite well in his Foreword where he says that this is “a book that can be read as a sports biography but, at the same time, provides suggestions on how to improve endurance performance by becoming your own ‘sports psychologist.’”
It’s a super-engaging look at some ridiculously inspiring elite athletes and how they mastered their minds to do some extraordinary things. If that’s your thing, I think you’ll enjoy the book as much as I did. (Get a copy .)
What’s an important goal in your life? And… HOW BAD DO YOU WANT IT?
(Seriously.) (<- What do you want? How bad do you want it?)
I asked myself that question basically every time I saw the cover of the book! (Hah! :)
With that, let’s jump in.