#303 Starve Fear

Of Its Favorite Food

In The 10X Rule, Grant Cardone tells us that we need to starve fear of its favorite food.

Pop quiz! Do you know what fear’s favorite food is?

Think about it for a moment. What’s your guess?

Answer: TIME.

Fear FEASTS on time.

Afraid to do something? Just give it some more time and your fear will get stronger.

Have you noticed that?

Today’s +1.

Let’s run an experiment.

What’s freaking you out a bit these days?

This is: ________________________________________________

OK.

Let’s put your fear on a starvation diet. Go do what needs to get done! Make the phone call. Draft and send the email. Do whatever you, at the deepest level, know to be the right next step.

As Phil Stutz would say, “Eat the death cookie.” Do the thing you fear. Get its power.

And, recall that Emerson was pretty clear on this as well. He said, “Always do what you are afraid to do.”

He also said: “Do the thing you fear and the death of fear is certain.”

What’s fear’s favorite food again? Oh, yah. Time. Let’s keep that in mind today.

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