The Small Changes That Change Everything
BJ Fogg founded the Behavior Design Lab at Stanford University. He is one of the world’s leading authorities on the science of behavior change. In this book, he introduces us to the core elements of his Fogg Behavior Model as we learn that habit change doesn’t need to be as hard as we make it. As BJ tells us: “We are not the problem. Our approach to change is. It’s a design flaw—not a personal flaw.” Big Ideas we explore include the three elements that drive behavior (B = MAP!), the ABCs of Tiny Habits (Anchor + (Tiny) Behavior + Celebration!), the power of anchor prompts (After I (ANCHOR), I will (NEW HABIT), and the power of celebration (get your Shine on!).
Read the full PhilosophersNote with a FREE 14-day trial
Get instant access to all 600+ PhilosopherNotes.
and over 50 Optimal Living 101 master classes. Optimize every facet of your life. Actualize your potential.
Join tens of thousands of people from around the world. Including
Olympic coaches and Fortune 100 executives.
Why you'll love PhilosophersNotes.
The most transformational Big Ideas from 600 of the greatest personal growth books at your fingertips (and eyes and ears). Beautiful to look at and powerful to use, these mini-CliffsNotes™ of personal growth will inspire and empower you to live your deepest truths.
600 Stunning PDFs
600 books condensed into 600 6-page PDFs for more wisdom in less time.
600 MP3 Audio Guides
Every PDF is recorded as a 20-minute MP3 for on-the-go learning.
Brian shares his favorite Big Ideas in 10 minute episodes on PNTV.
Apply these ideas diligently, patiently, persistently, and playfully and happy dances are guaranteed.
So Easy to Use
Easy access and support giving you all need and more for personal success.
3,500 Big Ideas
3,500 of the Biggest Ideas outlines and explained for easy and powerful implementation.
“Being obsessed with both individual and team performance, your podcast resonated. The Notes, et al, are brilliant. I am a crazy reader, so getting into your Notes is like a trip to the sporting goods store when I was a kid.”
Former COO of the Los Angeles Dodgers
Ready to reach your highest potential?
Let Optimize help you, with more wisdom in less time.Let's Do This!