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So Good They Can't Ignore You Book Cover

So Good They Can't Ignore You Why Skills Trump Passion in the Quest for Work You Love

So Good They Can't Ignore You

Why Skills Trump Passion in the Quest for Work You Love

Cal Newport decodes the pattern of finding work that inspires us and tells us, as per the sub-title, “Why Skills Trump Passion in the Quest for Work You Love.” The title of the book comes from comedian Steve Martin’s advice to aspiring entertainers to “Be so good they can’t ignore you.”

“This argument flips conventional wisdom. It relegates passion to the sidelines, claiming that this feeling is an epiphenomenon of a working life well lived. Don’t follow your passion; rather let it follow you in your quest to become, in the words of my favorite Steve Martin quote, ‘so good that they can’t ignore you.’ ...

It’s my hope that the insights that follow will free you from simplistic catchphrases like ‘follow your passion’ and ‘do what you love’—the type of catchphrases that have helped spawn the career confusion that afflicts so many today—and instead, provide you with a realistic path toward a meaningful and engaging working life.”

- Cal Newport from So Good They Can't Ignore You
PNTV on So Good They Can't Ignore You by Cal Newport
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