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Irresistible

The Rise of Addictive Technology and the Business of Keeping Us Hooked

by Adam Alter

Irresistible. That’s the perfect word to describe the growing array of addictive technologies that are capturing so much of our attention these days. And, it’s the perfect name for the book. Adam Alter is an associate professor of marketing at NYU’s Stern School of Business. This is a great book on, as the sub-title suggests, “The Rise of Addictive Technology and the Business of Keeping Us Hooked.” Big Ideas we explore include the fact Steve Jobs didn’t let his own kids use an iPad (why?), why addiction is about more than just personality (and what matters), how to add 11 years back to your life, what happens when your brain gets pickled and the simple question you can ask to Optimize.

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Conquering Digital Addiction & Digital Minimalism & Neuroscience & Productivity

Addiction Best of Optimize Deep Work productivity smartphones technology

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The Distracted Mind

Ancient Brains in a High-Tech World

by Adam Gazzaley, Larry D. Rosen

Adam Gazzaley, MD., Ph.D. is a leading cognitive neuroscientist. Larry Rosen is one of the world’s leading authorities on the psychology of technology. Together they give us a fascinating, scientifically rigorous look at how our ancient brains respond to a high-tech world. (Hint: They easily get distracted.) Big Ideas we explore include: goal interference, the pause, you and squirrels and foraging, metacognition, and the #1 prescription to deal with distraction.

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The Brain Warrior's Way

Ignite Your Energy and Focus, Attack Illness and Aging, Transform Pain into Purpose

by Daniel G. Amen, M.D., Tana Amen

Daniel Amen is a ten-time New York Times bestselling author and the Washington Post has described him as the most popular psychiatrist in America. Tana is also a New York Times best-selling author (The Omni Diet) and a leading fitness expert who holds black belts in both Tae Kwon Do and Kempo Karate. Together, they’ve written a passionate, inspiring book on how we can, as the sub-title suggests, ignite our energy and focus, attack illness and aging, and transform pain into purpose. Big Ideas we explore include why to become a brain warrior, a check in to see if positive thinking is killing you, the #1 strategy to live long, top 10 nutrition tips, why cheat days are not smart, and the power of community to Optimize.

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Spiritual Evolution

How We Are Wired for Faith, Hope, and Love

by George Vaillant

George Vaillant is a psychiatrist and Harvard professor who, for 35 years, led Harvard’s 70+ year Study of Adult Development. (You learn a thing or three when you follow the development of teenagers as they grew into great-grandparents.) In this book, he tells us that we can evolve spiritually. Leaning on his experience running Harvard’s study plus cultural anthropology, ethology and neuroscience, he walks us through the biological underpinnings of the positive emotions that make up our spirituality: faith, love, hope, joy, forgiveness, compassion and awe.

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Rapt

Attention and the Focused Life

by Winifred Gallagher

Attention. If you want to optimize your life, this is the place to start. Winifred Gallagher gives us a beautiful target: rapt attention that leads us to live the focused life. Gallagher is a behavioral science writer who, five years before writing this book, received a cancer diagnosis that dramatically shifted the way she saw the world. That experience inspired her to understand the neuroscientific underpinnings of how attention works—which led to this book. Big Ideas we explore include: Attention 101, how to get it, the paradox of choice, grit + focus, focusing on virtue, how to be happier and waking up!

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Trying Not to Try

Ancient China, Modern Science, and the Power of Spontaneity

by Edward Slingerland

Edward Slingerland is one of the world’s leading experts on both ancient Chinese thought AND modern cognitive science. This book is a melding of those two realms. It’s a truly fascinating read. I read it in a day and felt like I was spending the day hanging out with a brilliant thinker—getting privileged access to twenty years of deep thinking. If you’re into ancient wisdom and modern science I think you’ll love the book as much as I did. Big Ideas we explore include defining wu-wei + de (one of the coolest words/concepts ever), what Confucius + Lao Tzu + Mencius + Chuang Tzu have to say about wu-wei, and the spontaneity of mirrors.

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Iconoclast

A Neuroscientist Reveals How to Think Differently

by Gregory Berns, MD, PhD

Wonder what the iconoclast’s brain looks like? Well, that’s what this book is all about. Our guide is Gregory Berns, one of the world’s leading pioneers (iconoclasts?) in the field of neuroeconomics. Berns is a professor in the department of Psychiatry and Economics and at the Goizeta Business School at Emory University. This book is a fascinating look at the three primary facets of the iconoclast’s brain (perception + courage + social skills), brought to life via research studies and biographical sketches of modern iconoclasts. Big Ideas we cover: how to change the way you see the world, how to control your fear and how to build your social skills (hint: be a good human).

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greatness Modern Classic soul Spirit

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Always Hungry?

Conquer Cravings, Retrain Your Fat Cells, and Lose Weight Permanently

by David Ludwig

David Ludwig has both an M.D. and a Ph.D. and is a professor and researcher at both Harvard Medical School and Harvard School of Public Health. He’s overseen dozens of diet studies, authored over 100 peer-reviewed scientific articles, and supported thousands of patients looking to optimize their weight. In this book, we learn how to conquer cravings, retrain fat cells, and lose weight permanently.

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Your Brain at Work

Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long

by David Rock

Ever wonder how your brain works while you’re at work? And, even more importantly, how you can OPTIMIZE how your brain works while you work? If so, this is the book for you. Big Ideas we explore include the importance of prioritizing prioritizing (aka quit blowing your brain up), how to decrease your IQ by 15 points (hah—seriously—here’s how to be 3 times less effective than someone stoned! :0), why your basal ganglia is awesome, and how to rock the seesaw that is your limbic system + prefrontal cortex.

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The Shallows

What the Internet Is Doing to Our Brains

by Nicholas Carr

Wondering what the Internet is doing to our brains? Then I think you’ll love The Shallows. It’s a fascinating, well-researched, brilliant book. Big Ideas we explore include a quick look at the neuroscience of just how “massively plastic” our brains are, the hungry gremlins in your brain, how hyperlinks decrease retention, and young vs. old brains.

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Change Your Brain, Change Your Life

The Breakthrough Program for Conquering Anxiety, Depression, Obsessiveness, Lack of Focus, Anger, and Memory Problems

by Daniel G. Amen, M.D.

Dr. Daniel Amen MD is one of the world’s leading psychiatrists. He’s a clinical neuroscientist (love that phrase!) who has performed 115,000+ SPECT scans on his patients’ brains. (That’s a lot.) This book captures what he’s learned about optimizing our brains, why it’s important and how to do it. Big Ideas we explore include #ANTspray, wisdom from Fat Freddie the penguin, how hungry your brain is (did you know it’s 2% body weight but uses 20-30% of calories consumed?), and a bunch of other goodness.

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Brain Maker

The Power of Gut Microbes to Heal and Protect Your Brain—for Life

by David Perlmutter

Ready to get your brain right? Start with your gut! In this compelling book, Dr. David Perlmutter walks us through the leading-edge science on how to dial in our microbiome to optimize our brain + overall well-being. In the Note, we explore Big Ideas ranging from the power of probiotics and your second brain to the importnace of focusing on root causes rather than just symptoms along with the 6 keys to feeding your microbes.

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Power Up Your Brain

by David Perlmutter, Alberto Villoldo, Ph.D.

Q: What do you get when you combine a neuroscientist and a shaman? A: This book! Specifically, as the sub-title suggests we get: “The Neuroscience of Enlightenment." This is a great book. In the Note, we take a quick look at the power of mitochondria, how to move from our amygala to our prefrontal cortex, how to use stress to our advantage, and create new nueral superhighways.

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You Are the Placebo

Making Your Mind Matter

by Joe Dispenza

The Placebo effect is a pretty nutty phenomenon. Merely the *belief* that a pill (or surgery) will benefit you can lead to those results--even without the actual pill. In this great (!) book, Dr. Joe Dispenza tells us we can harness that power and shows us how. In the Note we'll have fun looking at how to become the new you as you cross the river of change and become an epigenetic engineer.

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The Emotional Life of Your Brain

How Its Unique Patterns Affect the Way You Think, Feel, and Live - and How You Can Change Them

by Richard Davidson, Sharon Begley

Richie Davidson is one of the world's leading neuroscientists and was the first guy to check out monks' brains in a lab. He founded the affective + contemplative neuroscience fields and is, quite simply, a neuroscientist rock star. In this Note, we explore some of his best Big Ideas, understanding how our thoughts and behaviors affect the very structure of our brains and the emotions we feel. We'll also look at how to dial it all in.

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How God Changes Your Brain

by Andrew Newberg M.D., Mark Waldman

Andrew Newberg and Mark Robert Waldman are academics from the University of Pennsylvania’s Center for Spirituality and the Mind. In this great book, they walk us through how God (or any spiritual practices in general) can, as the title suggests, changes our brains! Big Ideas we explore in the Note include the power if intention, the science of neuroplasticity and how meditation and exercise effect your brain!

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Spark

The Revolutionary New Science of Exercise and the Brain

by John J. Ratey

Exercise. At this stage—especially if you’ve read many of these Notes!—we KNOW it’s important. This book tells us WHY. John Ratey is a genius from the Harvard Medical School (well, technically he’s a Professor of Psychiatry there :) and his book is *packed* with goodness. If you’re looking to understand the “Revolutionary new science of exercise and the brain” then Spark is for you.

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Buddha’s Brain

The Practical Neuroscience of Happiness, Love & Wisdom

by Rick Hanson

Rick Hanson is a neuropsychologist and meditation teacher and this book delivers on its sub-title, delivering a practical look at the neuroscience of happiness, love and wisdom. It’s packed with Big Ideas on the science of how our brains work and he shares a broad range of various practices and guided meditations to help us re-wire our brains. Good stuff.

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Thresholds of the Mind

Your Personal Roadmap to Success, Happiness, and Contentment

by Bill Harris

In this book, Bill Harris, the founder of Holosync (which I've been using for 550+ days now), outlines his thoughts on how meditation raises the "thresholds of our mind" along with other mojo on rockin' it. In the Note, we'll take a look at a range of Big Ideas on optimal living—including the significance of different brain wave patterns and why we want to learn how to synchronize our brains through meditation.

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