Optimize Mental Toughness

Locked 101 Classes

Antifragile 101

How to Use Everything to Fuel Your Heroic Growth

You can be fragile, robust or antifragile. Do you break when you get hit by life? Or are you kinda resilient? Or… Are you antifragile—do you actually get STRONGER the more life kicks you around?! Learn how to get comfortable being uncomfortable as you step into your infinite potential and use *everything* to fuel your heroic growth.

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Confidence 101

How to Create Indestructible Trust in Yourself

Confidence. The word comes from the Latin con + fidere and means “with intense trust.” To have intense trust in what? In YOURSELF. *That* is true confidence–having total trust in yourself knowing you can handle whatever life throws at you. Helping you create that kind of indestructible trust in yourself is what this class is all about.

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How Champions Think

In Sports and in Life

Dr. Bob Rotella is widely recognized as the world’s leading sports psychologist. He’s coached everyone from basketball stars like LeBron James to rock stars like Seal. The golfers he’s coached (including greats like Rory McIlroy) have won an astonishing 80+ major championships. Want to know how champions think in both sports AND life? Well, here you go. Big Ideas we explore include the importance of going for "exceptionalism" (by definition, to be great/a champion you need to be an "exception" to the norm so...), a message from God (key takeaway: focus on the process, results are all good), train it and trust it, enthusiasm (it's the catalyst of champions), how to create your own reality (hint: don't do what average people do), and how to win the ultimate game of life.

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Make Your Bed

Little Things That Can Change Your Life...And Maybe the World

Admiral William H. McRaven is a Retired U.S. Navy SEAL who served for thirty-seven years and commanded at every level. As a Four-Star Admiral, his final assignment was as Commander of all U.S. Special Operations Forces. (During this time, he oversaw the covert mission that killed Osama bin Laden.) In 2014, he gave the commencement address to the graduates of the University of Texas at Austin. Millions of people wound up watching his speech on ten lessons he learned from his Navy SEAL training. This book takes a deeper look at those ten lessons. It’s a super-quick read—packed with simple, yet profound wisdom along with moving stories of moral exemplars. It's FANTASTIC.

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Unbeatable Mind

Forge Resiliency and Mental Toughness to Succeed at an Elite Level

I'm convinced Mark Divine is a superhero. Seriously. And in Unbeatable Mind, the former Navy SEAL gives us the handbook on mental toughness. In the Note, we'll look at the keys to cultivating our confidence, the importance of cultivating our concentration, learning how to control our breathing and other goodness that will make you unbeatable.

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Extreme Ownership

How U.S. Navy SEALs Lead and Win

Jocko Willink and Leif Babin were two of the most senior (and decorated) SEALS on the ground in the most intense battles of Iraq. In this book they share their leadership lessons on how U.S. Navy SEALs lead and win. It’s an intense, impactful read. Big Ideas we explore include a definition of Extreme Ownership, the fact that there are no bad teams, only bad leaders, how to prioritize and execute and remembering that discipline = freedom.

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Can’t Hurt Me

Master Your Mind and Defy the Odds

David Goggins is a former Navy SEAL (and Army Ranger) who used to hold a Guinness World Record for completing 4,030 pull-ups in 17 hours. These days he’s setting records as an ultra-endurance athlete. But he wasn’t always Mr. Superhero. In this great autobiographical self-help book, David walks us through his transformation from being a 297-pound exterminator to a “Who IS this guy?!” superhero. If you’re into SUPER (!!!) intense demonstrations of how to conquer ourselves to do the seemingly impossible (and don’t mind a stream of f-bombs—lol) then I think you’ll love this book as much as I did. Big Ideas we explore include: The Accountability Mirror, bringing your best (when you feel the worst), hero callouses (let failures toughen you up!), the process (how to go from running 1/4 of a mile to 200+ nonstop), and bursting from the inside out (learn to endure!).

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Sea Stories

My Life in Special Operations

I got this book immediately after finishing Admiral McRaven’s first book, Make Your Bed: Little Things That Can Change Your Life... And Maybe the World. That one’s a quick-reading little book on the ten lessons McRaven learned in his SEAL training that we can all apply to our modern lives. It was fantastic. I had a strong feeling this memoir on his “Life in Special Operations” would be just as good. It is. As per the back cover, “Admiral William H. McRaven is a part of American military history, having been involved in some of the most famous missions in recent memory, including the capture of Saddam Hussein, the rescue of Captain Richard Phillips, and the raid to kill Osama bin Laden.” McRaven is a brilliant story teller with, as you can imagine, an incredible array of stories to tell. But that’s not why I loved this book so much. I loved it because reading it made me want to be a better human being. If you enjoy autobiographies and appreciate the military heroes who serve our country as much as I do, I think you’ll love the book as much as I did.

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Discipline Equals Freedom

Field Manual

Jocko Willink is a retired Navy SEAL. He was commander of Task Unit Bruiser―the most decorated Special Operations Unit of the Iraq War. I really enjoyed Jocko’s first book Extreme Ownership and I knew this one would be good but... I didn’t expect it to be THIS good. The words literally explode off the page. Not just because each micro-chapter was an incredibly inspiring micro-manifesto but because each word was written by a man so clearly living in complete integrity with his deepest values. John Maxwell would say his “moral authority” is extraordinary. I’d say his SOUL FORCE is palpable. If you’re in the mood for a soul-rattling call-to-disciplined action, I think you’ll enjoy the book as much as I did.

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The Undaunted Courage and Ultimate Sacrifice of Navy SEAL Team SIX Operator Adam Brown

I got this book after my friend, retired Navy SEAL Captain Bob Schoultz, recommended it to me. It’s ASTONISHINGLY good. As per the sub-title, this book is about "The Undaunted Courage and Ultimate Sacrifice of Navy SEAL Team SIX Operator Adam Brown." It's a humbling, inspiring story "of an American hero who bravely gave permission in his final written requests to share his journey, from small-town America to gutter to jail to Jesus to war to the top tier of the U.S. military: SEAL Team Six.”

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Be Unstoppable

The 8 Essential Actions to Succeed at Anything

This is a surprisingly awesome book—a fable about a young captain who spends time with a master and commander who reveals the secret code of rockin’ it. It’s kinda like if a Navy SEAL wrote The Alchemist or The Way of the Peaceful Warrior or The Monk Who Sold His Ferrari. Big Ideas we cover include: U.P.E.R.S.I.S.T. (the code to being unstoppable), the 2 limitations in life, how to discover your why, how to plan in 3-D, and the magic pill you need to take.

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Staring Down the Wolf

7 Leadership Commitments That Forge Elite Teams

This is our third Note on one of Mark Divine's books. Mark is a retired Navy SEAL Commander. He also has twenty-five years of experience as an entrepreneur. In this book, he draws on his decades of leadership experience to teach us the "7 Leadership Commitments That Forge Elite Teams." Big Ideas we explore include The Two Wolves (which one are YOU feeding?), the. 7 Commitments (Courage + Trust + Respect + Growth + Excellence + Resiliency + Alignment), Falling Down Seven Times (and getting back up eight), Semper Gumby (Always Flexible!), and Your #1 Fear to Stare Down Next (what's yours?).

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The Way of the SEAL

Think Like an Elite Warrior to Lead and Succeed

A former U.S. Navy SEAL Commander, Mark Divine integrates the ancient warrior traditions with grounded, practical virtue and 21st century get-it-done effectiveness in a way that I find incredibly inspiring. Big Ideas we cover include the power of front-sight focus, how to DIRECT your mind, going Yoda on your commitments and creating micro goals when things are tough.

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The Champion's Mind

How Great Athletes Think, Train, and Thrive

Jim Afremow is one of the world’s leading sports psychologists and this great book is packed with Big Ideas. We explore: the vision of a champion (and how to fuel it), what mental toughness *really* is, how/why to be ugly but effective, how to evaluate yourself (3 q’s: good + better + best), and creating sustained obsession as you take the champion’s honor pledge.

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The Art of Mental Training

A Guide to Performance Excellence

DC Gonzalez is one of the world's leading peak performance/mental training experts and this quick-reading manifesot on the art of mental training is fantastic. In the Note, we'll take a quick look at why mental training is so improtant, the critical three (breathing + relaxation + imagineering) and the most important lesson of all.

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Raise Your Game

High-Performance Secrets from the Best of the Best

Alan Stein is a peak-performance coach who was immersed in the basketball world for fifteen years and now applies that wisdom to the broader game of life. I’m a huge fan of peak performance books, especially those with sports themes so I enjoyed this book. It’s broken down into three parts, capturing the various roles we play in life and work: Part I: Player, Part II: Coach and Part III: Team. Each section features a set of five core virtues we need to master and integrate across each domain. Big Ideas we explore include the importance of Self-Awareness (it's virtue #1!!), two case studies on discipline (featuring Steph Curry and Kobe Bryant), the comparison game (note: you will always (!) lose), the five virtues of being a great Coach, and one more rep (up Hell on the Hill).

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Elite Minds

How Winners Think Differently to Create a Competitive Edge and Maximize Success

Stan Beecham is a sports psychologist who has worked with many of the world’s elite athletes. As per the title of the book, he tells us that it’s their MINDS that make the difference in sustained high levels of performance—creating a competitive edge and maximizing success. Big Ideas we explore include your case of mistaken identity (you're greater than you think), the curse of perfection (remember to play poorly well), the true meaning of the word "compete" (= "to strive WITH" not against) and of the word "contest" (= "to make a promise"!) your ultimate opponent (fear!!) and the ultimate question: To go or not to go (Answer: GO!!!).

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Mind Gym

An Athlete's Guide to Inner Excellence

We go to the gym to work out our bodies. But what about our minds? We need a mind gym!! This is one of the top books on mental training. Focused on athletes but we're all athletes in the bigger game of life. In this Note, we'll hit the mind gym hard--learning how to move beyond our perceived limits, manage pressure, build confidence and show up consistently.

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The Psychology of Winning

Ten Qualities of a Total Winner

Denis Waitley's been rockin' the self-development world for several decades now and captures a lot of his wisdom in this popular book. In the Note, we'll explore the importance of taking responsibility for our attitude (echo!), staying on target, maintaining optimism and enthusiasm, concentrating all of our energy on whatever we're doing, and taking the time to plan our ideal lives.

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Coaching the Mental Game

Leadership Philosophies and Strategies for Peak Performance in Sports and Everyday Life

Harvey Dorfman was one of the world’s leading mental training experts. Major League Baseball described him as a “pioneering sports psychologist.” He earned World Series rings as the mental skills coach for both the Oakland A’s and Florida Marlins. In this book, he covers the A to Z of mental discipline. Big Ideas we explore include Carpe momentum (seize the task at hand!), the peak performance cycle (approach + results + response), the blind men (and their elephant), and Percussus Resurgo (“Struck down. I rise again!”).

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The Hoops Whisperer

On the Court and Inside the Heads of Basketball's Best Players

Who do LeBron James, Chris Paul, Kevin Durant, Steph Curry, Dwight Howard, James Harden and a ton of other top basketball players go to to get better? Idan Ravin. If you’re into sports + self-development + the pursuit of being the best you can possibly be, I think you’ll *love* the book. Big Ideas include getting paid to do what you love, greatness, obstacles and exiting the cave.

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Toughness Training for Life

A Revolutionary Program for Maximizing Health, Happiness and Productivity

Toughness. Jim Loehr tells us that cultivating our toughness is the essence of creating healthier, happier and more productive lives. And, in this great, old-school book (written in 1993), he shows us how to go about doing that. Big Ideas we explore in the Note include how toughening happens (key: adaptive stress!!), the importance of training recovery, ultradian rhythms and emotional phones ringing.

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10-Minute Toughness

The Mental Training Program for Winning Before the Game Begins

Mental Toughness. If we want to optimize our lives and actualize our potentials, we MUST get our minds strong! This book is a *great* look at how to go about doing that. It’s a quick-reading, engaging look at Jason Selk’s practical, 10-minute plan to mental toughness. Big Ideas range from learning how to control our arousal state, replace negative thoughts, being solution focused and the #1 rule for crushing it.

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The Ultra Mindset

An Endurance Champion's 8 Core Principles for Success in Business, Sports, and Life

Travis Macy is best known as the record-setting champion of Leadman—“a sort of six-week Grand Prix of Ultra Endurance” that consists of a jaw-dropping number of challenges. This book is a fun look at the eight principles that make up the Ultra Mindset Travis uses to do extraordinary things. Big Ideas we explore include: Your new mantra, what to do when you don’t feel like it, thinking about thinking, making the choice to give up choice, and never quitting… except when you should quit (w/a great litmus test for when you should/shouldn’t quit).

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Chasing Excellence

A Story About Building the World's Fittest Athletes

If you’ve ever worked out at a CrossFit gym and/or watched the Reebok CrossFit Games, you know that the absolute best CrossFit athletes are absolute beasts. Well, Ben Bergeron has been the coach behind six world championships. This book is his inspirational, wisdom-packed (!!!) look at how he coaches greatness told through the lens of the 2016 Games in which his athletes (Mat Fraser and Katrín Davíðsdóttir) BOTH won. (Think about that... He coached BOTH the men’s and the women’s champions. <- That’s amazing.) My copy of the book is r i d i c u l o u s l y marked up. The book is OUTSTANDING. Big Ideas we explore include: Committing to excellence (vs. "Meh, I'm good enough."), the 12 character traits of a champion, grit (how's yours?), positivity (selection attention + confirmation bias), embracing adversity (overload and get stronger!), and acting like a champion NOW.

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Peak Performance

Elevate Your Game, Avoid Burnout, and Thrive with the New Science of Success

Brad Stulberg is a writer focused on health and the science of human performance. (Amy Cuddy calls him her favorite health and science writer.) Steve Magness is a coach to some of the top distance runners in the world. Together, they’ve written a super-engaging, quick-reading book on how to pursue growth in a healthy, sustainable way—aka, without burning out. Big Ideas we explore include the secret equation of sustainable awesome (Stress + Rest = Growth), just-manageable challenges, the iPhone Effect Part 3 (aka how to decrease your productivity in one step!), the optimal work/rest ratio, and the paradoxical twist of fulfillment.

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Maximum Achievement

Strategies and Skills That Will Unlock Your Hidden Powers to Succeed

As with all of Brian Tracy’s books, this one is ridiculously packed with wisdom. He wrote it 25 years ago (25 years into his journey as a teacher). It’s based on a training program he created called The Psychology of Achievement that he taught to 1 million+ people. It’s a dense, 350-page encyclopedia of Big Ideas to help us jumbo crush it. Big Ideas we explore: the 7 ingredients of success, the Law of Substitution, mining your acres of diamonds, 7 questions that can change your life, moving from positive thinking to positive knowing, treating excusitis, and the secret sauce of achievement (hint: it’s love).

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The New Psychology of Success

Carol Dweck, Ph.D is a Stanford Professor and one of the world’s leading authorities on the science of motivation. She tells us that our “mindset”—how we see the world—determines a *huge* part of our overall happiness and well-being and achievement. In this Note, we’ll explore the difference between a “fixed mindset” and a “growth mindset” and some Big Ideas on why we want to learn how to live from a growth mindset. And, of course, how to do it!

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The Psychology of Hope

You Can Get There from Here

Rick Snyder was the founder of research into the science of hope. And, he was one of the pioneers of the positive psychology movement. In fact, he literally wrote the textbook on “Positive Psychology.” Big Ideas we explore include the three components of hope (goals + willpower + way power), the portrait of a high-hope person, how to create the right goals, remembering you WILL face obstacles, the power of multiple pathways and being a time traveler making a difference.


Making Hope Happen

Create the Future You Want for Yourself and Others

Did you know there's a science of hope? Yep. And Shane Lopez is the world's leading researchig studying the science of hope. This book is an inspiring look at the nuts and bolts of cultivating hope. Big Ideas we explore include differentiating hope from fantastizing and dwelling, the three keys to hope (goals + agency + pathways) , futurecasting, sirens, when/where plans and why hope is so important for leadership.

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Constructive Living

Outgrow Shyness, Depression, Fear, Stress, Grief, Chronic Pain. Achieve the Goal of Constructive Living - To Do Everything Well

Dan Millman (author of Way of the Peaceful Warrior and other great books) introduced me to this book as he's been deeply influenced by David Reynolds' integration of Zen Buddhism and Western Psychotherapy. In this Note, we'll explore some Big Ideas on how to live with greater self-mastery by more effectively relating to our emotions and consistently asking ourselves: "Now what needs to be done?!"

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Unstoppable Teams

The Four Essential Actions of High-Performance Leadership

Alden Mills is a three-time Navy SEAL platoon commander and the Founder/CEO of Perfect Fitness (which was one of Inc.’s fastest-growing companies in the country). He’s also the father of four boys, a great writer/storyteller and, most importantly, an inspiring human being. I loved Alden’s first book Be Unstoppable. This book (and the AMAZING Unstoppable Teams 101 class Alden created with us for our Optimizers!!) is packed with wisdom gleaned from Alden’s 25+ years of experience working with high-performing teams. It’s fantastic. Big Ideas we explore include a quick look at the CARE loop, the Whiner vs. the Whisperer (+ Samurai swords), The A in CARE, achieving over-the-horizon goals, and jumping headfirst into leading your unstoppable teams!

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The Mindful Athlete

Secrets to Pure Performance

Who does Zen master Phil Jackson go to when he wants to get his players' minds right? George Mumford. Mumford has coached everyone from Michael Jordan to Kobe Bryant and gives us a great introduction to mindfulness way beyond sports. Big Ideas we explore include Kobe's 1,300 3-pointers (PER DAY), romancing your discomfort zone, stepping in btwn stimulus and response, and REALLY listening to yourself.

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The Power of Passion and Perseverance

Angela Duckworth is the world’s leading authority on the science of grit. In fact, she pioneered the field and, as Daniel Gilbert says on the cover: “Psychologists have spent decades searching for the secret of success, but Duckworth is the one who found it.” In this Note, we explore the two facets of grit (hint: passion + perseverance, why they’re important and how to cultivate them.

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The Silva Mind Control Method of Mental Dynamics

Let the Silva Method of Mind Development Teach You How to: Become More Secure and Self Aware, Improve Your Relationships, Be Physically Healthier, Develop a Zest for Living, Strengthen All Positive Aspects of Your Life

This book is one of the most densely packed with goodness books out there and in the Note we're going to explore the different brain waves and the fact that stress causes faster brain waves than relaxation along with how and why we want to drop into "alpha" as often as possible. Plus, we'll look at how to turn fear into excitement (really cool Idea!), the seven hermetic laws and the five rules for happiness.

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#97 Turning Around Glitches

What True Confidence Looks Like and How to Build It
True confidence doesn’t come from thinking everything will always go perfectly. That’s crazy. In fact, as Phil Stutz pointed out in one

#98 The Equanimity Game

How to Play It Like an Emperor
In our last +1, we talked about getting really good at recovering from our inevitable glitches. My favorite way to do that? I like to think
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#183 How to Get Super Shiny

Hint: Don’t Get Irritated by Every Rub
In our last +1, we had fun applying Rumi’s wisdom that God turns us from one feeling to another so we have two wings to fly and not one.
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#190 Approach vs. Avoidance

What Do You Do When You Feel Challenged?
What do you do when you feel challenged? Do you APPROACH the challenge? Or, do you AVOID it? Psychologists tell us that this is one of the
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#192 Death Cookies

Fuel for the Journey to Your Infinite Potential
Continuing our theme of how to become Antifragile Heroes, let’s look at another way to rock it. A couple +1s ago we talked about

#194 The Big Picture

Zoom In + Zoom Out
Let’s do one more to round out our little series of +1s on how to become more Antifragile. It’s easy to fall into the trap of thinking
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#195 Microscopes + Telescopes

Another Way to Zoom In + Zoom Out
In our last +1, we talked about the power of drawing a huge circle and then a little pin-point dot. Zooming in to rock the current

#243 Excusitis

Warning: Fatal to Success
Excusitis. Brian Tracy defines it as: Inflammation of the excuse-making gland. (Hah!) He warns us that excusitis is a very serious disease.

#297 Percussus Resurgo

“Struck Down, I Rise Again!” (And Again.)
In our last +1, we had fun with a new Latin phrase introduced to us by Harvey Dorfman: Carpe momentum. Seize the moment! How? By executing
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#328 Mental Toughness Training

Here’s a 100-Second Workout for Your Mind
Jason Selk is one of the world’s leading peak performance and mental toughness coaches. He won a World Series ring as the director of

#487 Breath Control = Emotional Control

See: Navy SEALs, All Elite Performers, YOU!
Concluding this edition of our breathing series, let’s talk about the fact that BREATH CONTROL = SELF-CONTROL. You know how elite
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#496 An Indestructible Mind

The Creation Of
In our last +1, we talked about inviting the Conquering Hero to your mind-wandering party and escorting out the Suffering (Whiney) Martyr.
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#519 How to Create a World-Class Mind

Hint: Train It for 10,000+ Hours
In our last +1, we talked about the fact that Yuval Noah Harari doesn’t have a smartphone. He’s basically written an algorithm that
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#539 Jack Nicklaus Never Missed a 3-Foot Putt

Nor Did He Ever Three Putt on the Final Hole
In our last couple +1s, we’ve been having fun hanging out with the sports psychologist of Champions, Bob Rotella. We talked about
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#661 Navy SEAL Cookie Jars

David Goggins on Becoming Superman
In our last couple +1, we talked about flipping the switch and going from our version of Clark Kent to our version of Superman. How? Stand
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#686 Conquering Fear

Your #1 Job
A few +1s ago, we spent some time swimming with Abraham Maslow. As you may recall, he told us: “If I was dropped out of a plane into the
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How to Be Unstoppable
In our last +1, we talked about you feasting on your Hero Bars—using memories of your past success as fuel to walk through fear doors
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#705 The Psychology of Pain

Want to Endure More Pain? Science Says: Brace Yourself
Continuing our exploration of how to endure the pain of walking over burning (psychological) coals in pursuit of the upper limits of our
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#980 The Master Fails More Times

Than the Beginner Even Tries
​​A few +1s ago, we had fun chatting about the starting and finish lines of my first business, eteamz. ​​ ​​I mentioned that it
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#1008 SEALs and WIRMs

Witness + Interdict + Redirect + Maintain
Not too long ago, we shared a +1 on what I called “Thought Alchemy.” It was all about “How to Change One Thought for Another.” That
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#1039 Frankl on Freedom

See That Gap Between Stimulus and Response?
In our last +1, we hopped off the bus driven by Vice sponsored by the casino and hopped on the bus driven by Virtue packed with our favorite
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#1106 Fall Down Seven Times

Get Up Eight (OMMS!)
In our last few +1s, we’ve been spending some time with world-class fear wolf-tamer, Mark Divine as we explore wisdom from his new book
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#1139 In Case of Extreme Challenges

Break Glass!
We’ve spent the last week or so exploring courage. As it turns out, as I was reading that book on the science of courage, Emerson and I
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#1200 You = Sugar Cookie

Life's Not Fair--Drive On!
Admiral William H. McRaven is a Retired U.S. Navy SEAL who served for thirty-seven years and commanded at every level. As a Four-Star
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#1204 When You’re Neck Deep in Mud

Not too long ago, we coined a new word: comcourage. We talked about the fact, as important as it is to have the ability to suffer with
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#1218 One Evolution at a Time

How to Get Through Hell Week
Not too long ago, we spent some time making our beds with Admiral William McRaven. Immediately after I finished his great little book called
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#1263 The Illusion of Choice

Want Greatness? There Is No Choice
We’re kinda on a roll exploring some of Trevor Moawad’s peak performance wisdom from his great book It Takes What It Takes so, I say,
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#1267 Targeted Thinking

What Do You Want + Now What Needs to Be Done?
I’ve been thinking a lot about the whole idea of “neutral” thinking since I first read about it in Trevor Moawad’s It Takes What It