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Goals 101

How to Set and Achieve Goals That Will Help You Flourish

Ready to set and achieve great goals that will help you do heroic work? Awesome. This is the class. We’ll learn why goals are so important, how to set your #1 goal, identify your Big 3, master the motivation equation, turn the serenity key and be your ideal self NOW!

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Rethinking Positive Thinking

Inside the New Science of Motivation

Gabriel Oettingen is one of the world’s leading researchers in “The New Science of Motivation.” The basic idea of the book is captured in a clever image on the cover: Rose colored glasses with one lens cracked. Oettingen walks us thru the compelling research that demonstrates the power of seeing both the positive AND the challenges. When we contrast our wishes with the obstacles to their attainment we, almost magically, catalyze an extraordinarily higher level of performance.

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The 10X Rule

The Only Difference Between Success and Failure

Ready to 10X your thinking and your action? Fantastic. Grant Cardone is your man. In this high intensity, LET'S DO THIS! book you'll get fired up to go out and crush it. Big Ideas we explore include how to create goals, why MASSIVE ACTION is so important, how to starve fear, why obsession is a gift not a disease and how Smokey would smoke the tortoise and the hare.

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Succeed

How We Can Reach Our Goals

How’d you like the scientific low-down on how to effectively set goals and succeed? Well, Heidi Grant Halvorson, the young Positive Psychology superstar, gives you the goods in this awesome book. You might be surprised by what you learn. It’s not all about vision boards and visualization (obviously). In the Note, we’ll explore all kinds of Big Ideas, including the fact that we need to have a specific, difficult (but attainable) goal we believe we can achieve AND awareness of all the challenges that stand in our way. Powerful stuff.

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Goals!

How to Get Everything You Want -- Faster Than You Ever Thought Possible

Goals. How’re yours? If you believe Brian Tracy, “Success is goals and all else is commentary.” In this book, Brian walks us through his twenty-one steps for setting and achieving goals—from Step 1 of “Unlocking Your Potential” to Step 21 “Persist Until You Succeed.” We take a quick peek at all 21 steps then have fun looking at how to cut thru the fog of life, the fact that self-trust = the foundation for greatness, The Great Question of goal setting (it’s big), how to mindstorm (cool way to get creative juices flowing) and the #1 quality for success.

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Psycho-Cybernetics

The Author of REALITY THERAPY and TAKE EFFECTIVE CONTROL OF YOUR LIFE Tells You How to Gain Strength and Self-Esteem Through Positive Behavior

Maxwell Maltz was a plastic surgeon who saw just how important our self-image is to our well being and introduced some Big Ideas on how to tap into the power of our subconscious minds. In this Note, we'll explore the science of guided missiles and see how that ties into our day-to-day lives (hint: goals are *really* important) and the fact that we need to re-hypnotize ourselves if we wanna get our mojo on.

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Maximum Achievement

Strategies and Skills That Will Unlock Your Hidden Powers to Succeed

As with all of Brian Tracy’s books, this one is ridiculously packed with wisdom. He wrote it 25 years ago (25 years into his journey as a teacher). It’s based on a training program he created called The Psychology of Achievement that he taught to 1 million+ people. It’s a dense, 350-page encyclopedia of Big Ideas to help us jumbo crush it. Big Ideas we explore: the 7 ingredients of success, the Law of Substitution, mining your acres of diamonds, 7 questions that can change your life, moving from positive thinking to positive knowing, treating excusitis, and the secret sauce of achievement (hint: it’s love).

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The Magic of Thinking Big

Acquire the Secrets of Success... Achieve Everything You’ve Always Wanted: Personal Property • Financial Security • Power and Influence • The Ideal Job • Satisfying Relationships • A Rewarding and Enjoyable Life

We've gotta think big if we want to live big, eh? From learning to kick the dreaded "excusitis" disease to developing our "stickability," this classic is packed with fun, super practical wisdom. In the Note we'll also explore the facts that action cures fear (!!!), we've gotta make a compromise with perfection and to think confidently we’ve gotta act confidently. And, of course, we've gotta think big.

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Everything Is Figureoutable

My wife Alexandra has been a huge fan of Marie’s for a long time. I knew she was awesome. But... As I told Alexandra: “I had no idea Marie was THAT awesome!!!” My excuse: I’ve been in hermit-mode and have done nothing but read books for 5 years (no blogs/videos/etc.) so I wasn’t able to get the full sense of Marie’s heroically brilliant and grounded and HILARIOUS power until this book came out. I’ve read and created PhilosophersNotes on well over 500 books. This is one of my ABSOLUTE (!) favorites of all time. I HIGHLY (!!!) recommend it. It’s in the same league as some of my other favorites like Deep Work Atomic Habits and The 5 Second Rule. (In fact, on my chalkboard right now, I actually have “EVERYTHING IS FIGUREOUTABLE” right above “5-4-3-2-1-GO!” <- Winning combo!) The book is PACKED (!) with Big Ideas and I’m excited to share a few of my favorites so let’s jump straight in!

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How to Be an Imperfectionist

The New Way to Self-Acceptance, Fearless Living, and Freedom from Perfectionism

You ever struggle with perfectionism? If so, it’s time to learn how to be an imperfectionist! Stephen Guise (author of Mini Habits), shows us the way. Big Ideas include being a poser, living within floors and ceilings, thinking vs. doing, pulling the lever, and cultivating result apathy.

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The ONE Thing

The Surprisingly Simple Truth Behind Extraordinary Results

The ONE Thing. What's yours? Gary Keller (his Keller-Williams real estate is THE largest real estate company in the world--I bet that was a ONE Thing goal at some point!) shares his wisdom in this BRILLIANT book. We'll have fun exploring a few of my favorite Big Ideas: dominoes + extreme Pareto and other goodness.

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The Road to Sparta

Reliving the Ancient Battle and Epic Run That Inspired the World's Greatest Footrace

Do you know why we call our modern marathon a marathon? You may think you know the real story behind the very first marathon, but in this captivating, inspiring tale, Dean Karnazes (named by Men’s Health as one of the 100 Fittest Men of All Time) gives us a deeper look at the man who, 2,500 years ago, ran the first ULTRAmarathon and, in doing so, effectively saved Western civilization. :) Big Ideas we explore: a history lesson The Battle of Marathon, why balance doesn’t lead to happiness (and what does), a 24 Hour Fitness with Harvard profs, heroes are ready and how to play the pain game.

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How to Think Like Leonardo da Vinci

Seven Steps to Genius Every Day

Michael Gelb profiles the seven attributes of da Vinci's genius in his great book and in our Note we'll have fun checking out some Big Ideas including one of the most powerful exercises I've ever done called "A Hundred Questions." The exercise literally shaped my life and I trust you'll dig it as much as I have. We'll also look at the power of affirmations (did you know da Vinci used them?!) and the body of a genius (did you know da Vinci was also an exceptional athlete?!). Fun stuff.

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The 7 Habits of Highly Effective People

Powerful Lessons in Personal Change

This classic has sold 15 million copies and was the first self-development book I read back in the day (1995 to be precise). In this Note, we'll take a quick look at all 7 Habits—from being proactive (huge!) to beginning with the end in mind, putting first things first, thinking win/win, seeking first to understand, synergizing and sharpening the saw. Lots of goodness here to help us develop our character to create our ideal lives as we most fully give ourselves to the world.

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The 4 Disciplines of Execution

Achieving Your Wildly Important Goals

I planned to read this book since Cal Newport referenced it in Deep Work. I finally did so in preparation to teach Productivity 101. It’s fantastic. If you’re a business leader or entrepreneur I think you’ll particularly enjoy it. Big Ideas we cover include the 4DX, the whirlwind, your Wildly Important Goals, Lag vs. Lead measures, the power of keeping score, and avoiding the blackhole of the magnificently trivial.

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Deep Work

Rules for Focused Success in a Distracted World

Deep Work. It’s the key to how you get So Good They Can’t Ignore You—which, of course, is the title of another one of Cal’s great books. Big Ideas include Deep Work vs. Shallow Work, how to give your neurons a workout, cleaning up attention residue, the four rules of deep work, finding the routine that works for you and learning how to shut down completely.

Learn the Top 10 Big Ideas for 50+ facets of Optimal Living in hour-long 101 classes. Was $250—now FREE!

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Finding Your Zone

Ten Core Lessons for Achieving Peak Performance in Sports and Life

Would you like to find the Zone more often? Well, yah! Leading sports psychologist Michael Lardon, M.D. shows us how. 10 core lessons. In the Note, we'll look at why you want to have two scorecards, the importance of activation energy (451 degrees, please!!) and how to keep your confidence dialed in.

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Black Hole Focus

How Intelligent People Can Create a Powerful Purpose for Their Lives

Black holes. Just contemplating the sheer, fierce power of them is awe-inspiring, eh? Isaiah Hankel tells us that although physicists used to think that everything got destroyed in a black hole, now they believe that it’s less about destruction and more about *transformation.* And shines some light on the power of focusing on our purpose with black hole intensity. Big Ideas we explore include sheep vs. strategists, figuring out your ikigai (= why you get up in the morning), the fascinating endurance of rats with hope, the first two steps in greatness and moving from vision to decision.

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No Limits

The Will to Succeed

Michael Phelps is the most decorated Olympian in history and arguably the greatest athlete ever. This book is a quick look at 8 virtues that led to his 8 gold medals in '08. Big Ideas we explore include how to train your mind, going all in, knowing what's important now (aka W.I.N.), and not confusing "can't" vs. "won't."

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The 15 Invaluable Laws of Growth

Live Them and Reach Your Potential

Do you want to reach your potential? If you’re reading this then the answer seems clear. The path to do so is pretty obvious as well: We must grow. And, as Maxwell advises, we must be intentional about it. Big Ideas we explore include a couple uber-powerful questions, Discipline as the bridge btwn your goals and accomplishments, trade-offs, and the magic of “Do it now!”

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The Way of the Fight

Georges St-Pierre. GSP. If you’re into mixed martial arts/the UFC, you know GSP as one of the greatest pound for pound fighters ever. Although I’m not really a big MMA guy, I’ve always admired the sheer, visceral strength + courage of fighters and elite warriors like the UFC champions + Navy SEALs/Army Rangers. In this great book we get a behind the scenes look into GSP’s greatness. Big Ideas include Areté, Sacrifices vs. Decisions, being courageous (hint: it’s NOT about being fearless), crazy dreams + long journeys, and dedication.

PhilosophersNotes

Principles: Life

Ray Dalio is one of the most successful people alive. In fact, Time magazine says that he’s one of the 100 most influential people on the planet while Fortune magazine tells us his company (Bridgewater Associates) is the 5th most impactful private company in the U.S. and Forbes tells us that he’s one of the 100 wealthiest people on the planet. All of which makes Dalio, to use his words, “believable” when it comes to discussing how to get what we want in life and work. Enter: Principles. Big Ideas we explore: how to evolve, what’s most important, meet the shapers, Principles #1 (Embrace reality and deal with it) + #2 (5-Step process to getting what you want in life), and the two AI’s: Artificial Intelligence + Ancient Intelligence.

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Living Forward

A Proven Plan to Stop Drifting and Get the Life You Want

Living Forward is a powerful little book all about helping us figure out our Life Plan—which is, essentially, the vision for every aspect of our lives and our plan to make it a reality. The book is the result of a collaboration between leading publisher + author Michael Hyatt and his coach Daniel Harkavy. It’s basically like having one of the world’s leading life coaches walk you through the Life Planning process he’s used with thousands of his clients. Big Ideas we explore include The Drift, your life GPS, pull power, soul oxygen and the Law of Diminishing Intent.

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Be Unstoppable

The 8 Essential Actions to Succeed at Anything

This is a surprisingly awesome book—a fable about a young captain who spends time with a master and commander who reveals the secret code of rockin’ it. It’s kinda like if a Navy SEAL wrote The Alchemist or The Way of the Peaceful Warrior or The Monk Who Sold His Ferrari. Big Ideas we cover include: U.P.E.R.S.I.S.T. (the code to being unstoppable), the 2 limitations in life, how to discover your why, how to plan in 3-D, and the magic pill you need to take.

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Smartcuts

How Hackers, Innovators, and Icons Accelerate Success

Shane Snow is a journalist and entrepreneur who takes us on a fascinating tour of “How Hackers, Innovators, and Icons Accelerate Success.” The book is packed with stories capturing the ascent of everyone from young Presidents, Jimmy Fallon, and Elon Musk—and, of course, the “Smartcuts” they used to get there. Big Ideas we explore include: the power of progress, failure as feedback, creating a deep reservoir, stripping away the unnecessary and 10Xing our thinking.

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The Stress Test

How Pressure Can Make You Stronger and Sharper

Ian Robertson is a clinical psychologist and neuroscientist. He’s widely considered one of the world’s leading researchers in neuropsychology. This book is, essentially, a fascinating tour through his decades-long pursuit to scientifically test Nietzsche’s maxim “What doesn’t kill me, makes me stronger.” Big Ideas we explore include the double-edge sword of stress (remember the Yerkes-Dodson Law and how to Optimize it!), the power of saying "I feel excited!" (rather than "I feel anxious."), the fact that a wandering mind is an UNHAPPY mind (crazy studio show it), Hall of Fame researching stats (note: failing nearly 70% of the time), and the power of BELIEVING we can use stress to get stronger (it ALL starts with belief).

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The Winner Effect

The Neuroscience of Success and Failure

Ian Robertson is one of the world’s preeminent neuropsychologists. He’s both a clinical psychologist AND a neuroscientist—which is a rare combination. In this book, he walks us through “The Neuroscience of Success and Failure.” It's a fascinating reading. Big Ideas we explore include (Genetic Fatalism (the curse of), Goldilocks Goals (and how to get our goals juuuuuuust right), The Winner Effect (fish, mice, Mike Tyson and you), Oscar Winners (plus their cookie jars and highlight reels), and True Winners (the noble use of power).

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The Wheel of Time

The Shamans of Ancient Mexico, Their Thoughts About Life, Death and the Universe

This book is like a greatest hits collection of Castaneda's best passages. In the Note we'll look at the need to transcend our conditioning as we develop our personal power, the importance of choosing a path with heart (aka following your bliss), using death as an advisor and living with impeccability as we achieve no stress success.

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#ASKGARYVEE

One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

Gary Vaynerchuk. Better known by those in the know as Gary Vee—the jumbo intense, uber-passionate entrepreneur/social media maven/investor extraordinaire who happens to have a strong opinion on everything! In this book, we get the best Ideas from his ##AskGaryVee show. It’s packed with Gary’s insights on everything from entrepreneurship to social media. Big Ideas we cover include Clouds and Dirt, Oxygen + DNA, Hustle, practicing the religion of adding value and being willing to suck.

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The Psychology of Hope

You Can Get There from Here

Rick Snyder was the founder of research into the science of hope. And, he was one of the pioneers of the positive psychology movement. In fact, he literally wrote the textbook on “Positive Psychology.” Big Ideas we explore include the three components of hope (goals + willpower + way power), the portrait of a high-hope person, how to create the right goals, remembering you WILL face obstacles, the power of multiple pathways and being a time traveler making a difference.

Locked +1s

#6 WOOP! There It Is

The Science of Making Your Dreams a Reality
Gabriele Oettingen is a world-class researcher who has spent her career studying the science of making your dreams come to life. In her book
Locked +1s

#23 Dominoes

Ready to Amplify Your Latent Potential by 2 Billion?
Are you familiar with the physics of dominoes? It’s fascinating. And wonderfully applicable to the power of lining up a series of
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#43 Compound Magic

The Power of Embracing the Mundane, Unsexy Pennies in Our Lives
You’ve probably heard the whole “magic of compounding interest as told through the doubling penny” story. Fantastic. It’s worth
Locked +1s

#49 Floors and Ceilings

How to Be an Imperfectionist
Stephen Guise wrote a great little book called How to Be an Imperfectionist. As a still-recovering perfectionist, I found it very useful.
Locked +1s

#65 Sacrifices vs. Decisions

There’s a Big Difference between the Two
George St-Pierre is one of the greatest mixed martial artists in the world. Ever. Of course, he wasn’t always one of the greatest. At one
+1s

#75 Simplify the Battlefield

Wisdom from a SEAL Commander on What to Do in the Chaos of Life and War
In our last +1 we talked about Spinny Fingers and how to quickly regain our equanimity when life spins us around. Here’s another way. Mark
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Locked +1s

#102 Systems vs. Goals

Why Goals Are for Losers and How to Become a Winner
In our last +1, we talked about Scott Adams and his wisdom on Wishing vs. Deciding. The key difference? When we DECIDE, we get clear on what
Locked +1s

#114 Mental Contrasting

The Science of Turning Dreams into Action
In one of our earlier +1s we talked about one of my favorite ideas: WOOP! Before Gabrielle Oettingen came up with the fully-baked WOOP
Locked +1s

#121 Dynamic Tension

How to Manage that Tension between Your Hoped-for Future and Your Current Reality
So, we have the ONE thing you’re going after in your epically awesome heroic quest. (Right? You identify that dream with a ton of pull
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#140 Stop Stopping

Be Not Afraid of Going Slowly. Be Afraid Only of Stopping.
Men’s Health says that Dean Karnazes is one of the 100 Fittest Men of ALL Time. He’s done crazy things—like running 350 miles at once.
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Locked +1s

#179 Chunk It!

Break Your Epic Goals into Bite-Size Chunks
In our last +1, we talked about reducing Delay to increase Motivation. I briefly mentioned the power of “chunking” a big goal into small
Locked +1s

#185 The Angel's Advocate

How to Wave the Wand of Awesome
Michael Gelb wrote a great book called How to Think Like Leonardo da Vinci. I can still remember reading it shortly after selling my first
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#193 Antifragile Barbells

How to Craft an Optimal Strategy for Life and Other Important Things
Continuing our Antifragile theme, let’s talk about another way Nassim Taleb tells us to approach things if we want to avoid being fragile.
Locked +1s

#199 #Arrows and Our Friend Apollo

A Handy Tool for Rocking It
In our last +1, we talked about the fact that we never want to confuse ourselves with visions of an entire lifetime at once. The trick?
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#204 I Care So Much

That I Just Don’t Care
One of my old coaches had a great line. He used to say, “I care SO MUCH that I just don’t care.” Think about that for a moment. I care
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#219 Begin with the End in Mind

Habit #2 of Highly Effective People
In our last +1, we talked about Stephen Covey’s Habit #1: Be Proactive. How? Be response-able. Step into the gap between stimulus and
+1s

#268 The 4 Disciplines of Execution

Here They Are: 1 + 2 + 3 + 4
Stephen Covey’s son Sean wrote a great book with some other smart guys from FranklinCovey called The 4 Disciplines of Execution. I picked
+1s

#270 2 Scorecards

One for the Lead + Another for the Lag
While we’re on a roll with the 4 Disciplines of Execution, let’s circle back and talk a bit more about the Lead vs. Lag Measures. This
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+1s

#275 First Things First

Second Things? Not at All
One of Stephen Covey’s 7 Habits of Highly Effective People is “First Things First.” He also wrote a whole book by the same name. But
Locked +1s

#633 Burning a Hole Through Your #1 Goal

What’s Most Important to You? Are You Focused on It?
In our last +1, we talked about planting our most important seeds in the spots that get the most sun. (Quick check in: Are YOUR most
Locked +1s

#773 The Physics of Success

Dominoes - Part 2
Way back in the very early days of our +1 journey together, we talked about dominoes. As you may recall, I introduced you to a physics
Locked +1s

#774 Goal Setting to the Now

Someday > 5 Years > 1 Year > 1 Month > 1 Week > Today > NOW!
In our last +1, we talked about building/taking a dominoes staircase to the moon. As we discussed, dominoes provide an awesome metaphor on
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Locked +1s

#802 SOUL Goals

Vis-A-Vis SMART Goals
In the Mastery phase of our Optimize Coach program, we recently talked about SOUL Goals vs. SMART Goals. It was part of Module IV on Heroic
Locked +1s

#803 Castles in the Air

And the Foundations Beneath Them
In our last +1, we talked about SOUL Goals vis-a-vis SMART Goals. We established the idea that SMART Goals are fantastic for widget-making
Locked +1s

#821 The Bridge

Between Goals and Accomplishments
A few +1s ago we talked about John Maxwell and his wisdom that, if we want to change our lives we need to change something we do every day.
Locked +1s

#843 Power x3

Wantpower + Willpower + Waypower
Way back in the day, we talked about Rick Snyder’s wisdom on The Science of Hope. As you may recall, he tells us that Hope consists of,
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#986 Can’t vs. Won’t

Two Four-Letter Words
Over the last handful of +1s, we’ve had some fun with Marie Forleo’s wisdom from her GREAT (!) book Everything Is Figureoutable.
Locked +1s

#1158 You Can Achieve Greatness

Here’s a Two-Step Process
In our last couple +1s, we did some gardening with Kennedy, fixed our roofs together and we got ready to land on the moon. Now… To find
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#1160 High-Hanging Fruit

Your Fuel for 10x Thinking
In our last +1, we spent some time with Tim Ferriss, setting some unusually large goals and thinking about the fact that those jumbo goals
Locked +1s

#1222 Goldilocks Goals

Setting Targets That Are Juuuuuust Right
Ian Robertson is one of the world’s preeminent neuropsychologists. He’s both a clinical psychologist AND a neuroscientist—which is a
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