Mission progress

Locked PhilosophersNotes

It Takes What It Takes

How to Think Neutrally and Gain Control of Your Life

Trevor Moawad is a mental conditioning coach to elite performers. He is well known for being the mental coach to Seattle Seahawks quarterback Russell Wilson and has worked closely with prestigious NCAA football programs and coaches, the US Special Operations community, Major League Baseball, and the NBA. This book is, as per the sub-title, all about “How to Think Neutrally and Gain Control of Your Life.” I loved it and, if you’re also equally fired up by the mental toughness in sports and life genre, I think you’ll enjoy it as much as I did. Big Ideas we explore include neutral thinking (much better than positive or negative), goats and G.O.A.T.s, the law of substitution (focus!), the illusion of choice (if you’re REALLY ALL IN, there is no choice), and drawing a line in the dirt (and getting to it… again and again and again!).

Locked PhilosophersNotes

Can’t Hurt Me

Master Your Mind and Defy the Odds

David Goggins is a former Navy SEAL (and Army Ranger) who used to hold a Guinness World Record for completing 4,030 pull-ups in 17 hours. These days he’s setting records as an ultra-endurance athlete. But he wasn’t always Mr. Superhero. In this great autobiographical self-help book, David walks us through his transformation from being a 297-pound exterminator to a “Who IS this guy?!” superhero. If you’re into SUPER (!!!) intense demonstrations of how to conquer ourselves to do the seemingly impossible (and don’t mind a stream of f-bombs—lol) then I think you’ll love this book as much as I did. Big Ideas we explore include: The Accountability Mirror, bringing your best (when you feel the worst), hero callouses (let failures toughen you up!), the process (how to go from running 1/4 of a mile to 200+ nonstop), and bursting from the inside out (learn to endure!).

Locked PhilosophersNotes

The Upside of Stress

Why Stress Is Good for You, and How to Get Good at It

If you’ve ever had stress in your life (hah!) and wondered how to deal with it more optimally, I think you’ll love this. McGonigal tells us that how we THINK about stress plays a huge role in its affect on us and walks us thru the science behind it. Rather than try to get rid of stress (good luck with that!), we’re much better off shifting our mindsets to embrace and use the stress wisely!

Locked PhilosophersNotes

The Undefeated Mind

On the Science of Constructing an Indestructible Self

How'd you like to have an undefeated mind while constructing an indestructible self? (I'll take 'em!) Alex Lickerman, MD shows us how--blending Western science with practical Eastern mysticism in this powerful book. In the Note, we'll explore how to find your mission and turn poison into medicine.

Locked PhilosophersNotes

10-Minute Toughness

The Mental Training Program for Winning Before the Game Begins

Mental Toughness. If we want to optimize our lives and actualize our potentials, we MUST get our minds strong! This book is a *great* look at how to go about doing that. It’s a quick-reading, engaging look at Jason Selk’s practical, 10-minute plan to mental toughness. Big Ideas range from learning how to control our arousal state, replace negative thoughts, being solution focused and the #1 rule for crushing it.

Locked PhilosophersNotes

The Champion's Mind

How Great Athletes Think, Train, and Thrive

Jim Afremow is one of the world’s leading sports psychologists and this great book is packed with Big Ideas. We explore: the vision of a champion (and how to fuel it), what mental toughness *really* is, how/why to be ugly but effective, how to evaluate yourself (3 q’s: good + better + best), and creating sustained obsession as you take the champion’s honor pledge.

Locked PhilosophersNotes

The Psychology of Winning

Ten Qualities of a Total Winner

Denis Waitley's been rockin' the self-development world for several decades now and captures a lot of his wisdom in this popular book. In the Note, we'll explore the importance of taking responsibility for our attitude (echo!), staying on target, maintaining optimism and enthusiasm, concentrating all of our energy on whatever we're doing, and taking the time to plan our ideal lives.

Locked PhilosophersNotes


The 12 Elements of Elite Performance

Troy Bassham is a 4 time National Champion and World Champion rifle shooter. He's also gold medalist Lanny Bashamm's son. Together they share extraordinary wisdom in their Mental Management® System. This book is fantastic. In the Note, we take a quick look at the 12 elements of elite performance.

Locked PhilosophersNotes

Toughness Training for Life

A Revolutionary Program for Maximizing Health, Happiness and Productivity

Toughness. Jim Loehr tells us that cultivating our toughness is the essence of creating healthier, happier and more productive lives. And, in this great, old-school book (written in 1993), he shows us how to go about doing that. Big Ideas we explore in the Note include how toughening happens (key: adaptive stress!!), the importance of training recovery, ultradian rhythms and emotional phones ringing.

Locked PhilosophersNotes

The Art of Mental Training

A Guide to Performance Excellence

DC Gonzalez is one of the world's leading peak performance/mental training experts and this quick-reading manifesot on the art of mental training is fantastic. In the Note, we'll take a quick look at why mental training is so improtant, the critical three (breathing + relaxation + imagineering) and the most important lesson of all.

Locked PhilosophersNotes

Coaching the Mental Game

Leadership Philosophies and Strategies for Peak Performance in Sports and Everyday Life

Harvey Dorfman was one of the world’s leading mental training experts. Major League Baseball described him as a “pioneering sports psychologist.” He earned World Series rings as the mental skills coach for both the Oakland A’s and Florida Marlins. In this book, he covers the A to Z of mental discipline. Big Ideas we explore include Carpe momentum (seize the task at hand!), the peak performance cycle (approach + results + response), the blind men (and their elephant), and Percussus Resurgo (“Struck down. I rise again!”).

Locked +1s

#21 The Rise of Superyou

Introducing a New Mantra: “No Pressure, No Diamonds.”
Steven Kotler wrote a great book called The Rise of Superman. In it, he challenges some myths of mastery—telling us that it’s not so

#61 The Obstacle Is the Way

Plus: The Paradox of Fire
Marcus Aurelius once wrote to himself in the journal he never intended to publish that we now know as Meditations that “The impediment to
Locked +1s

#97 Turning Around Glitches

What True Confidence Looks Like and How to Build It
True confidence doesn’t come from thinking everything will always go perfectly. That’s crazy. In fact, as Phil Stutz pointed out in one

#98 The Equanimity Game

How to Play It Like an Emperor
In our last +1, we talked about getting really good at recovering from our inevitable glitches. My favorite way to do that? I like to think
Locked +1s

#183 How to Get Super Shiny

Hint: Don’t Get Irritated by Every Rub
In our last +1, we had fun applying Rumi’s wisdom that God turns us from one feeling to another so we have two wings to fly and not one.
Locked +1s

#190 Approach vs. Avoidance

What Do You Do When You Feel Challenged?
What do you do when you feel challenged? Do you APPROACH the challenge? Or, do you AVOID it? Psychologists tell us that this is one of the
Locked +1s

#192 Death Cookies

Fuel for the Journey to Your Infinite Potential
Continuing our theme of how to become Antifragile Heroes, let’s look at another way to rock it. A couple +1s ago we talked about

#194 The Big Picture

Zoom In + Zoom Out
Let’s do one more to round out our little series of +1s on how to become more Antifragile. It’s easy to fall into the trap of thinking
Locked +1s

#195 Microscopes + Telescopes

Another Way to Zoom In + Zoom Out
In our last +1, we talked about the power of drawing a huge circle and then a little pin-point dot. Zooming in to rock the current

#243 Excusitis

Warning: Fatal to Success
Excusitis. Brian Tracy defines it as: Inflammation of the excuse-making gland. (Hah!) He warns us that excusitis is a very serious disease.

#297 Percussus Resurgo

“Struck Down, I Rise Again!” (And Again.)
In our last +1, we had fun with a new Latin phrase introduced to us by Harvey Dorfman: Carpe momentum. Seize the moment! How? By executing
Locked +1s

#328 Mental Toughness Training

Here’s a 100-Second Workout for Your Mind
Jason Selk is one of the world’s leading peak performance and mental toughness coaches. He won a World Series ring as the director of

#487 Breath Control = Emotional Control

See: Navy SEALs, All Elite Performers, YOU!
Concluding this edition of our breathing series, let’s talk about the fact that BREATH CONTROL = SELF-CONTROL. You know how elite
Locked +1s

#496 An Indestructible Mind

The Creation Of
In our last +1, we talked about inviting the Conquering Hero to your mind-wandering party and escorting out the Suffering (Whiney) Martyr.
Locked +1s

#519 How to Create a World-Class Mind

Hint: Train It for 10,000+ Hours
In our last +1, we talked about the fact that Yuval Noah Harari doesn’t have a smartphone. He’s basically written an algorithm that
Locked +1s

#539 Jack Nicklaus Never Missed a 3-Foot Putt

Nor Did He Ever Three Putt on the Final Hole
In our last couple +1s, we’ve been having fun hanging out with the sports psychologist of Champions, Bob Rotella. We talked about
Locked +1s

#661 Navy SEAL Cookie Jars

David Goggins on Becoming Superman
In our last couple +1, we talked about flipping the switch and going from our version of Clark Kent to our version of Superman. How? Stand
Locked +1s

#686 Conquering Fear

Your #1 Job
A few +1s ago, we spent some time swimming with Abraham Maslow. As you may recall, he told us: “If I was dropped out of a plane into the
Locked +1s


How to Be Unstoppable
In our last +1, we talked about you feasting on your Hero Bars—using memories of your past success as fuel to walk through fear doors
Locked +1s

#705 The Psychology of Pain

Want to Endure More Pain? Science Says: Brace Yourself
Continuing our exploration of how to endure the pain of walking over burning (psychological) coals in pursuit of the upper limits of our
Locked +1s

#980 The Master Fails More Times

Than the Beginner Even Tries
​​A few +1s ago, we had fun chatting about the starting and finish lines of my first business, eteamz. ​​ ​​I mentioned that it
Locked +1s

#1008 SEALs and WIRMs

Witness + Interdict + Redirect + Maintain
Not too long ago, we shared a +1 on what I called “Thought Alchemy.” It was all about “How to Change One Thought for Another.” That
Locked +1s

#1039 Frankl on Freedom

See That Gap Between Stimulus and Response?
In our last +1, we hopped off the bus driven by Vice sponsored by the casino and hopped on the bus driven by Virtue packed with our favorite
Locked +1s

#1106 Fall Down Seven Times

Get Up Eight (OMMS!)
In our last few +1s, we’ve been spending some time with world-class fear wolf-tamer, Mark Divine as we explore wisdom from his new book
Locked +1s

#1139 In Case of Extreme Challenges

Break Glass!
We’ve spent the last week or so exploring courage. As it turns out, as I was reading that book on the science of courage, Emerson and I
Locked +1s

#1200 You = Sugar Cookie

Life's Not Fair--Drive On!
Admiral William H. McRaven is a Retired U.S. Navy SEAL who served for thirty-seven years and commanded at every level. As a Four-Star
Locked +1s

#1204 When You’re Neck Deep in Mud

Not too long ago, we coined a new word: comcourage. We talked about the fact, as important as it is to have the ability to suffer with
Locked +1s

#1218 One Evolution at a Time

How to Get Through Hell Week
Not too long ago, we spent some time making our beds with Admiral William McRaven. Immediately after I finished his great little book called
Locked +1s

#1263 The Illusion of Choice

Want Greatness? There Is No Choice
We’re kinda on a roll exploring some of Trevor Moawad’s peak performance wisdom from his great book It Takes What It Takes so, I say,
Locked +1s

#1267 Targeted Thinking

What Do You Want + Now What Needs to Be Done?
I’ve been thinking a lot about the whole idea of “neutral” thinking since I first read about it in Trevor Moawad’s It Takes What It