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Optimize Mastery Series

My beloved fellow Optimizer:

This is Brian. 👋

Imagine me distilling the absolute best wisdom and biggest ideas from the Optimize Core Wisdom library (1,000+ Optimize +1s, 500+ PhilosophersNotes, and 50 Optimal Living 101 classes) into ONE program that can change your life.

That’s the Optimize Mastery Series.

And, it’ll all be part of your Optimize membership.

(Not a member yet? Start your free two-week trial here.)

Our 250-day program features the 7 (+1!) core Modules of the Optimize Protocol: Starting with Eudaimonology, Antifragile Response-Ability, The Big 3 (x2), and Carpe Diem then moving on to Heroic Quests, Algorithms, The Fundamentals, and Antifragile Confidence + Heroic Courage.

Starting February 11th, 2020 you’ll be able to join us as we film the program LIVE (via Zoom) on the first 3 Tuesdays of every month. (With a few exceptions. Download a calendar of all filming dates and times here!)

Immediately following each Mastery Series session, you’ll also be able to watch me working with participants of our Optimize Coach program and coaching them on taking it to the next level.

So… Ready to make 2020 THE GREATEST YEAR OF YOUR LIFE (and start of the greatest decade of your life) as you close that gap between who you’re CAPABLE of being and who you’re ACTUALLY being so you can more consistently express the optimus-best, most heroic version of yourself in service to the world?

Awesome. Join us and LET’S DO THIS.


P.S. Our Head Coach Michael Balchan will be joining us throughout the program to help us move from Theory to Practice to Mastery. You’ll love him as much as I do—and the 1,000+ Optimize Coaches he helped train last year do! He’ll be following up with more details in the days and weeks (and months) ahead.

P.P.S. Here’s a deeper look at what we’ll be covering.



Module O: Optimize = Optimus = Best = Eudaimon = Hero

A Welcome and Invitation to Commit

In which we welcome you to the Mastery series and take a big picture look at the 7 (+1!) core Modules of the Optimize Protocol: Starting with Eudaimonology, Antifragile Response-Ability, The Big 3 (x2), and Carpe Diem then moving on to Heroic Quests, Algorithms, The Fundamentals, and Antifragile Confidence + Heroic Courage.

Module I. Eudaimonology

Operationalizing Virtue Via Ancient Wisdom + Modern Science + Practical Tools

In which we hang out with Aristotle, Abraham Maslow and Martin Seligman, discover that the word “psychology” literally means “the study of the soul” and commit to studying what a “good soul” (aka eudaimonia) looks like and, most importantly, figure out to how to master the process of high-fiving our inner souls all day every day. (Hint: Operationalize Virtue.)

Module X: Antifragile Response-Ability

THIS Is What We Train For

If our highest goal (our "summum bonum"!) is to become THE best version of ourselves, then anything (and everything!) that supports us in that process is a good thing. Know this: When we’re Fragile, we break easily. When we’re Resilient, we can endure more hardships and bounce back faster. But… When we’re ANTIFRAGILE, we actually GET STRONGER (!!!) with every challenge we face. THAT’s the game we’re playing. (And why “OMMS” (Obstacles Make Me Stronger!) is our official mantra.)

Module II: The Big 3 (x 2)

Energy + Work + Love x Identity + Virtues + Behaviors

In which we take a quick trip to hell to meet the person we could have become before hanging out with Michelangelo in his studio as we get to work sculpting our ideal selves via our Big 3: Energy + Work + Love. How? Getting clarity on our new Identities and the Virtues we will embody and the Behaviors we will practice. When? Every day. Which is the focus of our next Module…

Module III: Carpe Diem - Part I: The Big Picture

Today's the Day to Create Emotional Stamina via Masterpiece Days

If we’re serious about moving from Theory to Practice to Mastery then we need to know one very (!) important fact: TODAY’S the Day!! In this session, we’ll look at the big picture, meet the reporter who’s always following you around, learn about the importance of knowing and EXECUTING our protocol. (Know this: the worse we feel, the MORE committed we need to be to executing our protocol!) We’ll also take a v1 pass at our Masterpiece Day template.

Module III: Carpe Diem - Part II: The PM Bookend

Masterpiece Days Begin the Night Before

Now that we know TODAY’S the Day (!!!), it’s time to start at the beginning of our Optimal day—which just so happens to be the END of the prior day. As such, we’re going to start architecting our Masterpiece Day with a solid Shutdown Complete and Digital Sunset protocol. We’ll get better at turning our brains off so we can get to bed earlier and wake up (without an alarm?) nice and early feeling all bright and shiny. (Note: Optimizers consistently tell us THIS session changes lives.)

Module III: Carpe Diem - Part III: The AM Bookend

Install AM Protocol & Win the Day Early

With a solid PM Bookend installed, we’re ready to show up like a Boss in the morning—waking up feeling energized and ready to do some of our most important Big 3 goodness BEFORE we enter the world of inputs. We’ll begin installing a solid AM protocol, including a meditation and Carpe Diem telos practice and, if you can swing it with your idiosyncratic constraints, some Deep Work, Deep Energy, and Deep Love time blocks.

Module III: Carpe Diem - Part IV: Energy

Create Rhythms. Train Your Recovery. Flip the Switch.

With our AM and PM Bookends coming together, we’re ready to Optimize our Energy throughout the day. Too many of us go through our days constantly “on” and, as a result, feeling a sense of what we call “enervated anxiety” (a close relative of burnout and bleh). To help the cause, we’ll teach you how to create a deep sense of “Energized Tranquility” by systematically creating rhythms to our days that enable us to show up as our best selves more and more consistently throughout the day and over the years and decades ahead. (Boom!)

Module III: Carpe Diem - Part V: Work

Going Deep Pre-Inputs with 100% Presence

With our Energy Optimized, we’re ready to go Deep and give ourselves most fully to the world via deep, meaningful work. We’ll talk about how to go Deep, discover our idiosyncratic rhythms and track our awesome via our Carpe Diem journal. Whether you’re a startup CEO or a stay-at-home supermom, we’ll be creating a ton of flow via deliberate, intentional, deep and meaningful work.

Module III: Carpe Diem - Part VI: Love

Love 0.0 + Love 1.0 + Love 2.0 + Love 3.0 + Love ∞.0

Now that we know that Today's the Day and have our AM and PM Bookends rocking along with superhero levels of Energy and Work, we're ready for the most important thing: LOVE. In this session we'll redefine Love and set some fun daily targets as we master Love 0.0, Love 1.0, Love 2.0, Love 3.0 and Love ∞.0. When? TODAY!!! And tomorrow and…