130 Optimize Interviews
30 minute chats with some amazing teachers. Discover Big Ideas that shaped
their lives + day-to-day practices they rock.
Irresistible. That’s the perfect word to describe the growing array of addictive technologies that are capturing so much of our attention these days. And, it’s the perfect name for Adam Alter's latest book. Alter is an associate professor of marketing at NYU’s Stern School of Business, and a leading expert on, as the sub-title suggests, “The Rise of Addictive Technology and the Business of Keeping Us Hooked.” In this conversation, we explore how to create a healthier relationship with our technology so we can Optimize our lives and actualize our potential.
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Tony Schwartz is the CEO and founder of The Energy Project, which helps companies fuel sustainable high performance by better meeting the needs of their employees. Drawing on the multidisciplinary science of sustainable high performance, Tony’s abiding passion and lifelong commitment is to change the way the world works.
What were you born to do? In this interview, Chris Guillebeau gives us a bunch of helpful tips and strategies to help us find the work we were meant to do. Big Ideas we explore include how win the career lottery (hint: think JOT-MONEY-FLOW), playing the elimination game, remembering that if Plan A fails you still have 25 other letters, Warren Buffett on goals, and getting good at quitting.
Neil Pasricha is a fascinating guy. A Harvard MBA and director of leadership development for Walmart who gave one of the most popular TED talks ever and published The Book of Awesome which sold 1m+ copies. We cover: The Big 7 ways science says we can boost our happiness, waking up with an Icky Guy (the good kind), how to add an hour to your day, a great question to tap into your purpose and wisdom from the greatest physicist ever (hint: create momentum).
What do you think about excellence? Do you think it’s primarily driven by natural, inborn talent? Or, do you think that it’s primarily driven by effort? Matthew Syed tells us that’s a very important decision that has a broad impact on how we show up and shows us how to Bounce into our highest potential.
Tal Ben-Shahar is one of the most popular professors in Harvard’s history and does a great job of integrating the rigor of the science of happiness with the fun of self-help. Big Ideas include finding happiness boosters, joining the failure hall of fame, focusing on your strengths and cocreating your reality.