130 Optimize Interviews
30 minute chats with some amazing teachers. Discover Big Ideas that shaped
their lives + day-to-day practices they rock.

Irresistible
Irresistible. That’s the perfect word to describe the growing array of addictive technologies that are capturing so much of our attention these days. And, it’s the perfect name for Adam Alter's latest book. Alter is an associate professor of marketing at NYU’s Stern School of Business, and a leading expert on, as the sub-title suggests, “The Rise of Addictive Technology and the Business of Keeping Us Hooked.” In this conversation, we explore how to create a healthier relationship with our technology so we can Optimize our lives and actualize our potential.
Latest from Interviews
Order