130 Optimize Interviews
30 minute chats with some amazing teachers. Discover Big Ideas that shaped
their lives + day-to-day practices they rock.
James Clear has a super-popular website (jamesclear.com). Millions of people visit it every month and hundreds of thousands subscribe to his email newsletter. After reading this book, I can see why. He’s a great writer and distills the essence of habit formation into, well, its fundamental components—the “atomic” structure if you will—while showing us how those TINY little incremental improvements add up to MIGHTY results. I rarely say a book is a must-read but this one’s as close as it gets. Big Ideas we explore include: The math behind 1% gains compounding over a year (and a decade!), navigating the Plateau of Latent Potential (ever given up on a habit? Take note!), the importance (and etymology) of our Identity (get this: it *literally* means 'repeated being ness'), The 4 Laws of Behavior Change (remember: cue + craving + response + reward and... make it obvious, make it attractive, make it easy, make it satisfying), and the Sorites Paradox (can a single habit change your life?).
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Marci Shimoff is a celebrated transformational leader and a #1 New York Times bestselling author. In addition to authoring the worldwide bestsellers, Love for No Reason and Happy for No Reason, she is the coauthor of six of the top-selling titles in the Chicken Soup for the Soul series and a featured teacher in the international movie and book sensation The Secret.