Congratulations and Welcome!

My fellow Optimizing Hero!!

This is Brian. 👋

I’m the creator of Optimize and the Founder + CEΦ of Heroic, and I’m thrilled to welcome you to our scientifically-proven 300-day Optimize Mastery program (also/previously known as Optimize Coach).

On behalf of our entire team, I want you to know that we’re committed to giving you our absolute best so that YOU can more and more consistently express YOUR absolute best.


Couple of quick actions to get things started.

(Note: We'll also be emailing you all of this!)

First up, we’re excited to hook your friend up with access to our program!

Head here to enter your info (name and email) and their info (name and email) and we’ll take care of the rest.


Although the program doesn’t officially start until January 3rd, if you’re excited to get going NOW you can check out the first Module:

Module O: The Optimize Mastery Series.

Our team is working to get you hooked up with access to the rest of the content and will let you know as soon as that happens!

They’ll also follow up with additional actions and tips to help you get the most out of our program and move from Theory to Practice to Mastery so that you can more consistently express the best, most Heroic version of yourself.

On that note, let’s wrap this up our first micro-simple exercise (among many to come).

Stand up. Expand. Pull an imaginary thread through the top of your head. Relax. Take a deep breath in through the nose, down into the belly, and back out through the nose. Chest up. Chin down. Relax a little more. Expand a little more. Smile.

Flip-the-switch and embody the best, most Heroic version of yourself.

The Old You? He or she is on permanent vacation as of today. 🤓

Love and high fives and let’s do this.


P.S. You may hear us refer to this program as both Optimize Mastery and Optimize Coach. Don’t worry, you’re in the right place. It’s one single program with two different types of people going through it.

Briefly: roughly half of of the people who go through our 300-day program are individuals who want to use the program to become the best versions of themselves in service to the world. The other are half coaches who want to earn a Coaching certification and take their professional coaching practice to the next level.

Our program serves both of those groups, as the (!) most important thing we help EVERYONE do to boost their personal and professional success—whether that’s the CEO or the Coach—is to help them become a radiant Optimizing exemplar. (Aka the best, most Heroic version of themselves!)

P.P.S. I'd like to take this opportunity to introduce you to Michael Balchan. Michael’s our Head Coach at Optimize + Heroic and will be helping to lead the program, including sending you the next email!

More from both of us soon. For now, one more time: LET'S DO THIS! 🙂