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A 300-Day Step-by-Step Program

​​The best wisdom and biggest ideas from Ancient Wisdom and Modern Science — spanning over 600 books, teachers, and traditions from every domain of Optimal Living — distilled into a single practical program that you can do anywhere and complete on your schedule

LAST CHANCE! Class IV Enrollment Closes January 15th.
Coach Diploma
The program provided me with the framework I needed to make MASSIVE progress — dramatically changing many aspects of my life, including: my physical health (strength, endurance and general well-being), my mental resilience and grit (with a daily Meditation practice), healthy eating and sleeping habits, reduction in distracting device usage (and an increase in focus, concentration, deep work and producing high-quality outputs), ability to work calmly under pressure (and having the calm confidence to figure out any challenges I encounter), welcoming challenges and obstacles as learning experiences, higher quality relationships with Loved ones, friends and colleagues.”
Chiraag Swaly
Chiraag Swaly

Product Manager, Trainer & Coach

Move from Theory to Practice to Mastery

Learn the Ancient Wisdom and Modern Science behind the Optimize protocol, put it into practice in a structured, encouraging environment, and spiral up towards Mastery in every area of your life.

Module Includes

  • Life-Changing Wisdom

    Learn the best of ancient wisdom and modern science through comprehensive video lessons.

  • Guided Exercises

    Move from Theory to Practice to Mastery with actionable tools every step of the way.

  • Audio Files

    Take the program on-the-go with downloadable audio tracks for every module.

  • Eye-Catching Posters

    Cement new learnings in your mind with illustrations that bring key concepts to life visually.

  • Reflection Worksheets

    Discover personal insights from universal wisdom by applying it directly to your life.

  • Practice Instructions

    For step-by-step application of new concepts into the structure of your daily life.

Phase I: Master Yourself With the Optimize Mastery Series

Imagine the absolute best wisdom and biggest ideas from the Optimize Core Wisdom library (600+ PhilosophersNotes, 1,000+ Optimize +1s, and 11 Optimal Living 101 classes) distilled into ONE program that can change your life. That’s the Optimize Mastery Series.

You’ll learn the 7 core Modules of the Optimize Protocol. Watch the overview here!

Module O: Optimize = Optimus = Best = Eudaimōn = Hērō

A Welcome and Invitation to Commit

In which we welcome you to the Mastery series and take a big picture look at the 7 (+1!) core Modules of the Optimize Protocol: Starting with Eudaimonology, Antifragile Response-Ability, The Big 3 (x2), and Carpe Diem then moving on to Heroic Quests, Algorithms, The Fundamentals, and Antifragile Confidence + Heroic Courage.
Watch the full module O!

Module I: Eudaimōn-ology

The Study of a Good Soul and How to Operationalize Virtue via Ancient Wisdom + Modern Science + Practical Optimizing Tools

In which we define the game that we're playing, hang out with Aristotle, Abraham Maslow and Martin Seligman, discover that the word “psychology” literally means “the study of the soul” and commit to studying what a “good soul” (aka eudaimonia) looks like as we, most importantly, learn how to master the process of high-fiving our inner souls all day every day by operationalizing virtue.

Module II: Hērō-ology - Part 1: The Big Picture

The Study of a Good Hero and How to Create Antifragile Confidence + Heroic Courage + Response-Ability

In which we define the rules of the game, remind ourselves that we will always (!!!) face challenges, meet our training partners, learn how to use obstacles as fuel for growth, and prepare ourselves to face anything that life throws at us as we give our best in service to others.

Module II: Hērō-ology - Part 2: Training & Tools

Preparing for Our Heroic Quests by Training Like Warriors and Stocking Our Armamentarium With Tools + Weapons + Provisions

In which we practice our philosophy with intensity, learn basic orienteering, and equip ourselves with ready-at-hand tools for the journey, including a Virtue Compass, Heroic Healing Balm, Hero Pills, Secret Weapons, Hero Fires, Pearls, Hope Maps, and Hero Bars.

Module II: Hērō-ology - Part 3: Scientific Target Practice

Applying the Best of Modern Science to the Study of a Good Hero

In which we learn the science of how to make our goals reality via WOOP, increase our motivation, cultivate grit, and Optimize our courage en route to maintaining dynamic tension and dynamic equilibrium while aiming ourselves towards our Universal, Unique, and Ultimate quests.

“I’ve followed Brian for years…but it wasn’t until my wife and I made the commitment to Optimize Coach that I started seeing overwhelmingly positive changes in our lives. I was thinking to myself the other day “Wow, I’ve literally never felt better in my life than I do now.” I’m organized, full of energy, accomplishing so much every day and experiencing the best relationship with my wife ever.

I owe it all to my focus on the tools the optimize coach program has given me and the hard work of implementing those tools into my day to day life. I don’t plan on stopping there though! I’m too excited to see the improvements I can make in the future. The sky is the limit! Thank you, Thank you, Thank you, Thank you, Thank you, Thank you.”

Chris Beaven
Chris Beaven


Module II: Hērō-ology - Part 3: Scientific Target Practice

Applying the Best of Modern Science to the Study of a Good Hero

In which we learn the science of how to make our goals reality via WOOP, increase our motivation, cultivate grit, and Optimize our courage en route to maintaining dynamic tension and dynamic equilibrium while aiming ourselves towards our Universal, Unique, and Ultimate quests.

Module III: The Big 3 (x2)

(Energy + Work + Love) x (Identity + Virtues + Behaviors)

In which we hang out with Michelangelo in his studio and get to work sculpting our ideal selves via our Big 3: Energy + Work + Love. How? Getting clarity on our new Identities and the Virtues we will embody and the Behaviors we will practice. When? Every day. Which is the focus of our next Module…

Module IV: Carpe Diem - Part 1: The Big Picture

Today's the Day to Create Emotional Stamina via Masterpiece Days

If we’re serious about moving from Theory to Practice to Mastery then we need to know one very (!) important fact: TODAY’S the Day!! In this session, we’ll look at the big picture, meet the reporter who’s always following us around, learn about the importance of knowing and EXECUTING our protocol. (Know this: the worse we feel, the MORE committed we need to be to executing our protocol!) We’ll also take a v1 pass at our Masterpiece Day template.

Module IV: Carpe Diem - Part 2: The PM Bookend

Masterpiece Days Begin the Night Before

Now that we know TODAY’S the Day (!!!), it’s time to start at the beginning of our Optimal day—which just so happens to be the END of the prior day. As such, we’re going to start architecting our Masterpiece Day with a solid Shutdown Complete and Digital Sunset protocol. We’ll get better at turning our brains off so we can get to bed earlier and wake up (without an alarm?) nice and early feeling all bright and shiny. (Note: Optimizers consistently tell us THIS session changes lives.)

“As a result of the Optimize Coach program, I’m in the best physical + mental shape of my life, I’m enjoying the best relationships I’ve ever had, and I’m having the most rewarding year professionally. The Optimize Coach program provides the structure and resources to blossom into your best self. While much effort is required for the program, the rewards are tremendous!”

Kerry Boehner
Kerry Boehner

Biotech Recruiter

Module IV: Carpe Diem - Part 3: The AM Bookend

Install Your AM Protocol & Win the Day Early

With a solid PM Bookend installed, we’re ready to show up like a Boss in the morning—waking up feeling energized and ready to do some of our most important Big 3 goodness BEFORE we enter the world of inputs. We’ll begin installing a solid AM protocol, including a meditation and Carpe Diem telos practice and, if you can swing it with your idiosyncratic constraints, some Deep Work, Deep Energy, and Deep Love time blocks.

Module IV: Carpe Diem - Part 4: Energy

Create Rhythms, Train Your Recovery, Flip the Switch

With our AM and PM Bookends coming together, we’re ready to Optimize our Energy throughout the day. Too many of us go through our days constantly “on” and, as a result, feeling a sense of what we call “enervated anxiety” (a close relative of burnout and bleh). To help the cause, we’ll teach you how to create a deep sense of “Energized Tranquility” by systematically creating rhythms to our days that enable us to show up as our best selves more and more consistently throughout the day and over the years and decades ahead. (Boom!)

Module IV: Carpe Diem - Part 5: Work

Going Deep Pre-Inputs With 100% Presence

With our Energy Optimized, we’re ready to go Deep and give ourselves most fully to the world via deep, meaningful work. We’ll talk about how to Go Deep, discover our idiosyncratic rhythms and track our awesome via our Carpe Diem journal. Whether you’re a startup CEO or a stay-at-home supermom, we’ll be creating a ton of flow via deliberate, intentional, deep and meaningful work.

Module IV: Carpe Diem - Part 6: Love

Love 0.0 + Love 1.0 + Love 2.0 + Love 3.0 + Love 8.0 + Love ∞.0

Now that we know that Today's the Day and have our AM and PM Bookends rocking along with superhero levels of Energy and Work, we're ready for the most important thing: LOVE. In this session we'll redefine Love and set some fun daily targets as we master Love 0.0, Love 1.0, Love 2.0, Love 3.0 and Love ∞.0. When? TODAY!!! And tomorrow and…

“The Optimize Coach program, and the invaluable wisdom it delivers, aided me to slow down and become intentional about how to spend this one precious life… moment to moment to moment.

Zachary Self, MD
Zachary Self, MD

Physician & CEO

Module IV: Carpe Diem - Part 7: Carpe Weekem

Extending the Rhythms of Our Days to Our Weeks and Turning Pro

In which we apply what we've learned about creating Masterpiece Days to create Masterpiece Weeks, becoming Professional Optimizers as we focus on the process, make progress, cultivate confidence, demonstrate consistency, and commit to spiraling up by keeping score on the things that matter most.

Module V: Algorithms - Part 1: The Big Picture

Using Our Finite Willpower Wisely to Install Habits That Run on Autopilot

In which we learn how to install and delete algorithms (aka habits!) that will make it easy for you to show up as your best self. We need to get really good at using our willpower wisely to install great habits that run on autopilot so we can give the world all we’ve got. We’ll master this process as we create our first set of algorithms and start thinking about our Top 10 Power Algorithms we want running the show.

Module V: Algorithms - Part 2: Install

Being a Good Co-Pilot for Your Daimon Pilot and Basal Ganglia Auto-Pilot

In which we make it really, really easy to create good habits, identify the #1 habit that will have the most positive impact on our lives if we START doing it, and install it.

Module V: Algorithms - Part 3: Delete

Removing the Habits That Make You Crash or Create an Unnecessarily Bumpy Ride

In which we make it really, really hard to do the bad habits that we know don't serve us, identify the #1 habit that will have the most positive impact on our lives if we STOP doing it, and delete it.

The Optimize Coach program has made an astonishingly positive difference in my life. Among the top are my refined algorithms for my fundamentals, embodying my Big 3x2 on an Areté-oriented basis, recognizing that there is a tool within our toolbox that we can use in any given moment to express an intentional + 1 (or -1) in a meaningful and positive direction, and my overall quality of application, consistency, and self-belief.

It helped me witness radical improvements in my identity and productivity within Energy, Work, and Love. I grew more confident through practicing Anti-Fragile Response-Ability. I became more aware of what habits were running my life, and how to collect data to help me close the gaps in my overall growth and development journey.

I also found great joy and gratitude for the unfolding discovery of my potential — the conscious movement towards actualization — and the impact this has had on the totality of my relationships.

Last, but not least, I’ve seen how all of this self-work contributes to the bigger picture of our humanity, our planet, and all sentient beings. Truly, the potential with committing to this program is limitless. Again, thank you, thank you, and thank you!”

J.T. McKinney
J.T. McKinney

Integral Investor

Module V: Algorithms - Part 4: Top 10 Power Algorithms

The Essential Algorithms to Install to Reach Your Heroic Potential

After asking the important question of "What variable are we Optimizing for?," we explore The Top 10 Optimize Power Algorithms we can use to create a higher probability of living in alignment with our Daimons.

Module VI: The Fundies - Part 1: The Big Picture

Energize to Optimize and Alchemize: Virtue-Wise, Peak-Performance-Wise, and Spirituality-Wise

Optimizing all starts with a strong foundation. Let's plug in and shine by getting clarity on The Fundamentals: Eating, Moving and Sleeping plus Breathing, Being Present, Being Grateful and Prospering. After hanging out with John Wooden and learning how to put on our socks and build skyscrapers, we'll identify your #1 self-care habit that keeps you plugged in and make a 100% ALL-IN commitment to installing the habits that will let your soul shine with radiant enthusiasm as you get in the best health and of your life.

Module VI: The Fundies - Part 2: Eat

An 80/20 Look at Optimal Nutrition

In which we explore the importance of Optimizing our nutrition to become (even more!) radiantly alive. We remind ourselves that there is no "the" way—especially for nutrition—while reviewing some pretty universal recommendations on what to eat (food!) and, even more importantly, what to avoid (edible food-like substances; aka ultra-processed sugar-laden pseudo foods that make us sick and tired!).

Module VI: The Fundies - Part 3: Move

An 80/20 Guide to Becoming an Energized Perpetual Motion Machine

In which we learn how to take advantage of the time-released, well-being power tool of exercise while also finding Opportunities-to-Move throughout the day and helping our designed-to-move bodies experience the gift of playing our personal movement games. Enter: You, the Energized Perpetual Motion Machine!

“Optimize Coach has helped me become a better therapist and a better person. If you’re interested in taking your life to the next level and reach for the stars, this is the program for you! I can’t wait to see how the momentum from Optimize Coach carries me into the next year.

The program helped me complete some important projects like making a will, getting my finances in-order, and maintaining a healthy lifestyle — all while caring for my dying father and aging in-laws. I also shifted processes in my business, which led to increased productivity with fewer working hours. Plus, on a physical level, I have lost 7 pounds and an inch in my waist as well as improved my overall strength. ”

Gwen Brehm
Gwen Brehm

Integrative Psychotherapist & Teacher

Module VI: The Fundies - Part 4: Sleep

An 80/20 Look at Why We Sleep, Why We Don't Sleep, and How to Optimize Our #1 Fundie

In which we learn that Sleep isn't just a pillar of optimizing, it's the foundation on which all of our Fundamentals rest! (It's also the most underappreciated way to change our lives.) We review what science says about the Top 10 Sleep Kryptonites (and how to minimize/eliminate each of them) before identifying the most important things we can do as we move from Theory to Practice to Sleep Mastery.

Module VI: The Fundies - Part 5: Breathe

An 80/20 Look at How to Optimize Your Breathing for Calm, Focused Energy (Aka Energized Tranquility!)

Having explored the 80/20 of Eating, Moving, and Sleeping, we turn our attention to another potential contender for the title of "most important Fundamental." We learn how to Optimize our breathing (through the nose, deep into the belly, with long exhales) all day, every day, and how to train our tranquility with this ticket to self-mastery.

Module VI: The Fundies - Part 6: Be Present

An 80/20 Look at How to Focus Your Soul Force on the Only Moment That Matters

If we want to create an awesome future AND to enjoy life right now then we need to focus on the only moment that matters: the present moment. (Aka RIGHT THIS SECOND!) We explore how to Carpe Punctum (Seize the Moment!) with the spotlight of our attention on W.I.N., and how to train our ability to put our minds where we want, when we want, for how long we want (which, science says, is THE hallmark of healthy, happy people).

“The brilliance of the program can’t be defined with one concept; it is the sum whole, and the integration of various concepts that may not be revealed until after a growth experience occurs; wherein the magic happens. The Optimize Coach program was the invisible force that helped me cultivate the courage I needed to break through previous ceilings in several areas of my life. I can now fully embrace uncertainty and difficult situations knowing that whatever I am experiencing in the moment is exactly where I am meant to be. (And that experiencing the moment fully *is* the work.) By fully embodying this lesson and being an exemplar, I can be a guiding light to everyone I encounter in my life.

Phil Ferranto
Phil Ferranto

Integrative Psychotherapist & Teacher

Module VI: The Fundies - Part 7: Be Grateful

An 80/20 Look at the Powerful Practice of Appreciating What’s Awesome

It’s easy to get so fired up about the whole Optimizing game that we forget the fact that we’re ALREADY WINNING. Science says: Gratitude is super important. In fact, it’s the key that unlocks a ton of joy. Therefore, it’s time to make it a Fundamental. (When? TODAY!)

Module VI: The Fundies - Part 8: Prosper

An 80/20 Look at How to Invest in Optimus You, PBC, to Create a Heroic Fire That Lights up the World

In our final Module of The Fundamentals, we learn how to turn Pro and "go forward with hope." We'll build Optimus You, Public Benefit Corporation, with a personal Board of Directors and our daimons as CEO, before creating a 5-year prospectus and tracking our Optimized investment strategy of profound dignity via Eudaimonic accounting.

Module VII: Optimus You = Virtue, Embodied

An 80/20 Look at How to Optimize the Heartbeat of Our Soul

We complete the Mastery Series by reminding ourselves of the game we're playing (to live with virtue!), recommitting to playing it well (moment to moment to moment), and expressing the best version of ourselves more and more consistently — in our Energy, Work, and Love, TODAY! What happens when we do that? Simple. Optimus YOU = Virtue Embodied.

Optimize Coach has, quite simply, transformed our lives. My husband is so much more present and focused both at home and at work. I feel so much more empowered, confident and able to manage the challenges that life throws at us. I am better mom and better wife. ‘Bring it on’ has been the most effective tool I ever learnt! And I’ve used it so much! Thinking about the space between stimulus and response has also changed the way I respond to challenges. And deep breaths have been so powerful. I am eternally grateful to Team Optimize and I hope to inspire many other people with all the wonderful wisdom we’ve learned!”

Gisele Partaker
Gisele Partaker

Managing Director

Phase II: Learn to Coach Others With the Optimize Coach Training Series + Coaching Tools

Imagine taking the absolute best wisdom about how to Coach others, both in general and specific to Optimize, and distilling it into a framework/program that helps you help others close their gaps and actualize their potential.

THAT’s what the Optimize Coach Training Series is all about.

Coaching Part 1: You, Coach

Applying Your Training to Support Others

In which we move beyond self-mastery and begin stepping into the role of Coach: supporting others (or teams of others!) to more-consistently express the best version of themselves in order to be, feel, and perform at a higher level.

Coaching Part 2: Your Coaching Toolkit

Developing Your Personal Protocol

In which we embrace our individuality to create a unique Coaching stratagy and toolkit filled with the exercises, wisdom, and tools that have been most impactful in our own lives. We'll learn to share the stories behind those tools' effectiveness, and how to use the Optimize Coach digital library with those we serve.

Coaching Part 3: The Art and Science of Powerful Coaching

The Art and Science of Powerful Coaching

In which we learn the high-level skills of powerful Coaching and how to apply them in our various Coaching relationships. We'll explore building trust and deep connection, co-creating visions and strategies, seeing beneath the surface of language and behavior, cultivating deep listening, asking masterful questions, and more.

“The Optimize program helped me focus on my values and build habits to grow into my best self. Though I’ve seen many of the concepts we learned shared elsewhere, Optimize is the only program that’s given me specific tools to implement in order to grow as a human.”

Anne Keith
Anne Keith

Education Leader

Coaching Part 4: Coaching Conversations

Finding Your Preferred Style & Method

In which we develop effectiveness in different types of Coaching conversations — from intuition-lead "open" Coaching, to highly-structured process-driven conversations, and everything in between — leveraging our strengths and increasing our ability to best support the people we're coaching.

Coaching Part 5: The Optimize Protocol

Guiding Others With the Optimize Framework

In which we systematically apply the Theory and Practice of the Optimize Protocol to a coaching relationship: guiding our clients, friends, family, and teams to live with virtue, develop antifragile confidence, energize with the fundamentals, master the process of habit formation, and express the best versions of themselves more and more consistently.

Coaching Part 6: Virtuous Coaching

Wisdom + Self-Mastery + Courage + Love + Hope + Gratitude + Curiosity + Zest

In which we learn to use virtue as the foundation for all Coaching — identifying a vice of deficiency or excess and then moving towards the virtuous mean with specific situational tools — helping individuals to flourish, teams to excel, and communities to evolve.

“THANK YOU for all your work, Team Optimize!! You have no idea how much you’ve supported me, how much you helped me achieve this year, and how much my life has changed!

It might sound silly but I never thought it possible for me to wake up at 5 am feeling refreshed. And thanks to our protocols and PM Bookend and having Bright Lines I’ve been doing it for a while now (still can’t believe it!).

I am more focused, more productive and aware of my goals. I know what the best version of me looks like and I work hard every day to come close to that, knowing that I’ll never be exonerated from doing the work, and saying to myself “I’m excited!” and “Bring it on!” with every challenge I face.

I breathe deeply through the nose, into my belly and get grounded multiple times during the day, I look for micro moments of positivity resonance, I deliberately encourage people around me, and settled on my identity of being a Radiant Exemplar moment to moment to moment. I move every 1,000 seconds and never work for longer than 90 minutes on only one thing without having a break.

Today I can say that ARETÉ is an integral part of my life, thanks to you!

I don’t have the words to express my gratitude for your work and your commitment to us. But I can say that I’m ALL IN!! And I’ll strive to be the best I can be moment to moment to moment.”

Nat Barcellini
Nat Barcellini

Professional Coach

Phase III: Serve Profoundly as You Create a Thriving Business

If you’re called to actualize your potential as a professional Coach, helping you create a thriving business is the focus of Phase III. (Remembering that your personal pursuit of self-mastery and excellence in coaching others is a journey that never ends.)

Coaching Part 7: Profound Astonishing Service

Providing Exceptional Value and Striking Transformation

In which we remind ourselves of the most important variable for building any Coaching relationship or business — our ability to astonish our clients (or prospective clients) with the impact that we help them create in their lives — and explore multiple pathways we can use to make that a reality.

Coaching Part 8: Creating Clients

Being a Radiant Exemplar… and So Good They Can't Ignore You

In which we learn how to create clients (instead of finding them) by leveraging our most valuable assets — our own radiant-exemplariness and an unwaveringly fierce commitment to the potential of others — to develop meaningful soul connections and unmistakable experiences of Soul Force transmission while remaining unattached to outcomes.

Coaching Part 9: Structuring Coaching Relationships

Creating Containers for Powerful Coaching

In which we explore different ways that we can deliver Coaching and how to use a combination of tailored structures, agreements, and protocols to best empower ourselves and our clients in achieving shared goals.

Coaching Part 10: Your Heroic Coaching Journey

Entering the Unknown and Giving It All You've Got

In which we apply all of the tools that we've learned in Optimize Coach — the Mastery Series, the Coach Training Series, Luminary Sessions, Coaching Tools and Protocol, and our own personal experiences — towards creating, growing, and maintaining a flourishing coaching business.

Optimize Coach had a greater impact on me than any other program I have pursued in my lifetime. The program has helped me define my purpose, outline the framework for a masterpiece day, and operationalize many of the theories introduced.”

Thomas Pierson
Thomas Pierson

General Manager, Semiconductor Technology Business (+ Father of 2)

Theory (~100 total hours)

  • The 25-part Optimize Mastery Series
  • The 10-part Coach Training Series
  • Hundreds of Optimize Coaching Tools
  • 101 PhilosophersNotes
  • 300 hand-selected Optimize +1s
  • 11 impactful 101 Master Classes

Practice (~100 total hours)

  • Build a strong Sleep foundation
  • Master your Nutrition protocol
  • Strengthen your Movement + exercise
  • Energize + ground with your Breath
  • Train focus + presence with Meditation
  • Appreciate life with daily Gratitude
  • Connect to your vision through Journaling

Mastery (~100 total hours)

  • Connect 1:1 with your Optimize Buddy
  • Join the community via Live Coaching
  • Confidently + courageously face any challenge
  • Make your prior best your new baseline
  • Systematically create Masterpiece Days
  • Master the process of self-mastery
  • Energize your body and mind every day
  • Embody your highest virtues



Get Started



Get Started



Get Started

Our Commitment

We’re committed to giving you our absolute best in helping you become the most virtuous, heroic, energized, best version of yourself — so that you can most powerfully help others do the same, and so that we all have the strength to change the world together.

We intend to make Optimize Coach the most astonishingly priced program in terms of money invested to return on your life.

And, very importantly (!!!), the cash you invest will be the SMALLEST part of your investment. Expect to pay a LOT in terms of time and energy and courage and grit and actually DOING THE WORK.

In fact, if you *are* doing the work and *haven’t* noticed an impact on your life within the first 60 days, we’ll refund your payment. (And if at any point during the course of the program you decide that Optimize Coach isn’t for you, we’ll work with you to find a solution and make it right.)