Meet the Optimize Coach team
Brian Johnson Founder + Chairman
Brian Johnson has dedicated his life to teaching us how to more consistently show up as the best version of ourselves—closing the gap between who we’re capable of being and who we’re actually being so that we can give our greatest gifts in heroic service to the world, while creating a life of deep meaning, connection and joy.
He’s spent a decade as a Founder/CEO creating (and selling) two market-leading social platforms (eteamz + Zaadz) and another decade as a Philosopher: reading, writing, and teaching. He’s the creator of PhilosophersNotes and was featured in the documentary on Joseph Campbell/the modern hero’s journey: Finding Joe.
Michael Balchan President + Head Coach
Michael Balchan is a performance coach committed to helping you put Theory into Practice, so you can transform your life and help those around you to do the same.
Michael studied behavioral economics and psychology at Harvard, spent nearly a decade as a financial derivatives trader, and then built a thriving 1:1 coaching practice using the Optimize protocol. He’s a long-time student of Brian’s work, an Ironman, and a deeply committed husband and father.
Alexandra Johnson Co-Founder + Chief Goddess
Alexandra Johnson is a former All-American volleyball player, health coach, and full-time Professional Optimizer. She’s a passionate student, teacher, and practitioner of all things Optimal Living. Alexandra is married to Brian and the mother of Emerson and Eleanor.