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Master yourself. Serve heroically. Empower others to do the same.

Let’s change the world. One person at a time. Together. Starting with you and us. Today.

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“The magic juice of this program has been the combination of three awesome aspects: the quality of the content + the intensity of the learning + the inclusion of my whole life as a daily focus. This has equaled a huge transformation for me across my whole life. I am now consistently confident, I am clear in my thinking and focused on the most important stuff, and I’m getting it all done - without the stress.”
Tara Lorigan
Tara Lorigan

Founder/CEO of Co.OfWomen

Become a Certified Optimize Coach
in 300 Days, With Just a
Few Hours per Week

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​​Optimize Coach

  • 300-Day Guided Program

    Learn + apply the best of Ancient Wisdom and Modern Science in just a few hours each week.

  • Study Anytime, Anywhere

    Watch or listen (via desktop or app) and build your personal daily protocol — all on your schedule.

  • Join World-Class Experts

    Connect with leading authors & teachers in virtual Live Coaching sessions up to 10x per month.

  • Be Held Accountable

    Step up to the Standards for Certification and support your Optimize Buddy to do the same.

  • Optimize Energy, Work, & Love

    Change your life via a scientifically-proven protocol — and learn to Coach the same process.

  • Masters & Coaches

    Be a virtuous, heroic leader — whether you’re a startup CEO, a super-parent, or a Pro Coach.

“I am more self-aware… My spirit is stronger… I am more consistent… By far the best "self development" or "life coaching" investment I have ever made - at any price.”
Nigel Brownjohn
Nigel Brownjohn

Executive Vice President of Cyberscience Corporation

Express the Best Version of Yourself
More and More Consistently

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A 300-Day Step-by-Step Program

​​The best wisdom and biggest ideas from Ancient Wisdom and Modern Science — spanning over 600 books, teachers, and traditions from every domain of Optimal Living — distilled into a single practical program that you can do anywhere and complete on your schedule.

Coach Diploma
“I already had 2 coaching certifications, but Optimize Coach was indisputably the most valuable I have taken - for me personally and the people I work with. I can’t express my gratitude enough for what you are all doing and the community you have created.”
Barb Ostrander
Barb Ostrander

Human Potential Coach, Certified Functional Medicine Coach

Let’s Change the World. One Person at a Time. Together. Starting With
You and Us. Today.

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Connect With Our World-Class Faculty

Team Optimize is joined by world-leading experts in productivity, peak performance, psychology, entrepreneurship, behavioral change, and more — including ground-breaking researchers, former Navy SEALS, best-selling authors, and elite Coaches. All to help you master every facet of your life, and help others do the same.

“The Optimize program has led me to understand myself better, and the importance of self-mastery and taking care of myself first so that I may have a larger impact on the world. It has always been hard for me to say “no” or admit I need guidance, but Brian and the Optimize team have opened a new door for me that has ultimately made my coaching practice and my personal life richer and more vibrant.”
Jeremy Strawn
Jeremy Strawn

Fitness Coach + Gym Owner

Master Every Facet of Your Life

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Join an Inspired Community

Form life-changing relationships with a community of Optimizers who are ALL-IN on actualizing their potential in service to the world. Connect with a global network of entrepreneurs, professional coaches, parents, executives, teachers, doctors, artists, athletes, therapists, and more through Live Coaching in our virtual Optimizing Dojo, an individually-matched Optimize Buddy, the Optimize Social platform, and in-person community events.

“I had no idea how much the Optimize coaching program would change my life. With the compassionate and steadfast support of our teachers, the Optimize team, my coaching buddy and the community, I felt respected, seen and heard even in a sea of 1000+ participants. The practical and intelligent teachings melding the wisdom of the ages with modern science provided a structure for accountability and growth. I now have simple, doable daily tools to optimize each day and boldly approach life’s inevitable obstacles. I can actually dare to move into growth, welcome setbacks and wave my magic wand to manifest my own future and hopefully help others create theirs.”
Alyson Raskin, Ph.D
Alyson Raskin, Ph.D

Neurogenic Yoga and TRE Facilitator

Join 3,000+ Coaches
from 90+ Countries

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Earn Your Optimize Coach Certification

Demonstrate expertise of the Optimize Protocol — Theory plus Practice plus Mastery — expressing the best version of yourself more and more consistently in Energy, Work, and Love, while being held accountable to our daily habit-based standards. Upon completing the Optimize Coach program, celebrate your achievement with other graduates from around the world as we re-commit to being the change we want to see and giving our families, communities and world all we’ve got.

Coach Diploma
“It has been life changing. I’ve created an energy I have not had in 20 years. I’ve lost 12 pounds in the last 3 months and am about 5 pounds from my ideal weight. I could go on and on. I would highly recommend going through the Optimize Coach program, even if you are a busy executive. You will learn how to have energized tranquility, have more energy, optimize your weight, sleep better, cuss less, be more present with others, use your smart phone and email less, and enjoy life and others much more than you do now. It has been amazing.”
Ken Steitz
Ken Steitz

President, EcoWater of Central California

Become an Energized, Virtuous, Heroic Leader

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Experience Scientifically-Measurable Change

You should count on your training to actually work, which is why we’ve partnered with one of the world’s leading wellness labs to empirically validate the efficacy of our approach. Early results are compelling. In the words of our research partner, the data shows that, “Bottom line: the program seems to have massively positive effects!” (They also said that the effect sizes are “like getting hit by a bus, but in a good way.”)

Coach Diploma
“​​The Optimize Coach program has been AWESOME and life-changing. I went through a major life change this past year and I not only survived, but thrived. The program kept me sane, on track, and focused. Holding us to high standards helped me implement the old (and new) practices into my daily life. My self-talk has improved greatly. I am on the ascent to Mt. Everest…and I AM GOING TO MAKE IT! Yes! Thank you, thank you, thank you.”
Janita Pavelka
Janita Pavelka

​​Holistic Health and Wellness Coach

Let’s Be the Change, Together

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What Will Your Story Be?

Explore Optimize Coach through the experiences of past (and current!) participants: people just like you, who committed to Optimizing their lives and actualizing their potential.

“The program kicked my ass — in a good way! Being an experienced (and I think a pretty decent) coach, I thought Optimize Coach would be a nice addition to my coach resources, but not ‘rock my world’ kinda thing. Instead, I’ve found that I’m being rocked at a very fundamental level, and noticed big shifts in my life and my coaching. A huge thank you!”
Ian Stakiw
Ian Stakiw

Coaching Lead at Large Software Company

It’s Time: Join Optimize Coach

Let’s change the world. One person at a time. Together. Starting with you and us. Today.


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Successfully added to wait list.

Our Commitment

We’re committed to giving you our absolute best in helping you become the most virtuous, heroic, energized, best version of yourself — so that you can most powerfully help others do the same, and so that we all have the strength to change the world together.

We intend to make Optimize Coach the most astonishingly priced program in terms of money invested to return on your life.

And, very importantly (!!!), the cash you invest will be the SMALLEST part of your investment. Expect to pay a LOT in terms of time and energy and courage and grit and actually DOING THE WORK.

In fact, if you *are* doing the work and *haven’t* noticed an impact on your life within the first 60 days, we’ll refund your payment. (And if at any point during the course of the program you decide that Optimize Coach isn’t for you, we’ll work with you to find a solution and make it right.)

Get Reimbursed by Your Employer

Want help getting reimbursed by your employer? Click here to download a proposal template. Most organizations are happy to reimburse tuition expenses for professional development.

Want to Build an Unstoppable Team?

Bring out the best in your organization by bringing out the best in each member of your team. Build collective confidence, increase productivity, focus, and quality of work — while also supporting your employees to thrive beyond the workplace.

For more information on our Corporate Optimize Coach program, email us at [email protected].

Frequently Asked Questions

Who Is Optimize Coach For?


It’s called Optimize Coach, but the program is for anyone who wants to live their best and most impactful life. You choose how you want to use your wisdom to serve others.

Some people join because they aspire to build a professional coaching practice. Some join to be better parents. Some join to optimize their energy in service to the team or organization they lead. Some join because they’re already running a coaching practice and want to up-level their own skills and add new coaching tools to their toolkit.

Whether you are a creative, entrepreneur, CEO, mom, dad, venture capitalist, military leader, HR executive, therapist, school principal, yoga teacher, personal trainer, musician, or [insert role/vocation/passion here], we’re here to serve you in doing that at your best.

When Does Optimize Coach Start?

Optimize Coach enrollment is currently closed. Join the wait list to get exclusive access to Class V early-registration.

How Much Time Does It Take?

Expect to invest around 300 hours into the program, which roughly breaks down as:

~100 Hours: Optimize Wisdom

  • Core Wisdom: Studying PhilosopherNotes, +1’s, and Optimal Living Master Classes.
  • Self-Mastery Series: The Seven Core Modules of the Optimize Protocol.
  • Coach Training Series: Ten sessions on how to Coach, Impact, and Lead others. This content is available on demand via desktop and our app, and most is available in audio + written + video format.

This content is available on demand via desktop and our app, and most is available in audio + written + video format.

~100 Hours: Fundamental Daily Habits and Practices

  • Optimus Breath
  • Being Present
  • Practicing Gratitude
  • Prospering via a Journaling Practice
  • Eating Well
  • Moving Our Bodies
  • A Digital Sunset Practice for Optimal Sleep

We’ll teach you how to do this all in the program!

~100 Hours: Community + Connection

  • Live Coaching Sessions with Optimize Staff + Luminaries
  • Optimize Buddy Connection

Live calls are always optional and available for you to watch on demand.

And…the real challenge of the program isn’t about time. It’s about LIVING your commitment to being your best, All Day Every Day. 24 hours x 7 days a week x 300 official days for the program x every day for the rest of your life.

How Is This Different From Other Coach Programs?

In Optimize Coach, you are your first client (whether you intend to coach others or not!).

We’re committed to helping you become the most virtuous, heroic, energized, best version of yourself first—so that you can most powerfully help others do the same.

In this program you’ll study the best of Ancient Wisdom and Modern Science with weekly hour-long classes. You’ll connect with World-Class experts in Live Coaching sessions up to 12x per month, and an inspired community that will hold you accountable throughout the 300-day program (and afterwards for as long as you want).

You will learn how to feel radiantly alive and energized as you Optimize your body, mind, heart, and soul on a daily basis by moving from Theory to Practice to Mastery, focusing your energy on the things that matter most, living in deep integrity with your highest values, and expressing the best version of yourself more and more consistently.

All the tools and practices that you learn to change your own life, can be used to support others.

While you will be required to regularly connect with and support another Coach program participant (your “Optimize Buddy”), we don’t currently require you to coach for any number of hours or to follow a strict coaching protocol in order to be certified.

How Does It Work?

Optimize Coach is a 300-day, semi-self-paced online program. Each week we’ll share a new module for you to watch (or listen to), along with worksheets and tools for you to practice in your own life (and share with your clients too).

You can join sessions live, or watch the recordings at your own convenience.

Each day (technically 5/7 days a week) you’ll be expected to practice fundamental habits of Optimal living - things like journaling, meditation, movement, optimal nutrition, and sleeping. We’ll teach these all as we go, helping you build your own personal protocol!

You’ll have the opportunity to join live coaching sessions with Optimize Founder Brian Johnson, our Head Coach + President Michael Balchan, and an incredible faculty of world-class experts—multiple times a week.

And, each week, you’ll connect with your Optimize Buddy to practice coaching and provide additional support and accountability.

Will There Be Emails or Reminders or Anything Like That?

Yep! We’ll remind you of the sessions and you'll also find a "What's Important Now" section in your coach dashboard with all the latest news and updates.

You’ll also have a custom “Core Wisdom” dashboard for any self-paced learning - so you can see exactly how much you’ve done and what’s left to do if you plan on being certified.

Is It Cool to Join Optimize Coach and Not Get Certified?

Yep! Just make sure that you’re ALL IN and want the deep level of accountability and support that comes with the Optimize Coach program.

You won’t have to declare whether or not you’re pursuing certification. And, if you do decide you’d like to earn a Diploma Declaration, you’ll also have the option to take your time with it beyond the 300 days. It will be ready for you when you’ve done what it takes to earn it.

What Is an Optimize Buddy and Why Are They Part of the Program?

We’re inspired by the astonishingly high standards of elite special forces training programs (SEALs, Rangers, etc.) and the importance of having a buddy throughout training and beyond. So, we’ll be connecting everyone in the program with an Optimize Buddy.

Basic idea: you’ll support and hold each other accountable to being and becoming your Optimus Best selves.

Previous participants in Optimize Coach said that having an Optimize Buddy was one of their favorite and most impactful parts of the program.

And for those of you seeking to be certified as Optimize coaches, one of your requirements will be that A) you maintain an Optimize Buddy relationship throughout the program, and B) that your buddy confirms you’ve been an awesome buddy at the end of the program.

Note on buddy pairing - if you are joining the program with someone you want to have as your buddy - awesome, just let us know! The team will spend the first few weeks of our program pairing up Coaches with a buddy that is optimally suited to them. This is a manual process based on your intake survey (there's TONS of goodness to sift through to make sure we find the right pairing for you)!

When Is My Next Opportunity to Register?

Optimize Coach - Class V will be launching in the Spring of 2021. Join the wait list to get exclusive access to Class V early-registration.

“As a result of the Optimize Coach program, I'm in the best physical + mental shape of my life, I'm enjoying the best relationships I've ever had, and I'm having the most rewarding year professionally. The Optimize Coach program provides the structure and resources to blossom into your best self. While much effort is required for the program, the rewards are tremendous.”
Kerry Boehner
Kerry Boehner

Executive Recruiter in Pharma + Biotech

Let's Make 2021
the Best Year of Your Life

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