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Watch Mastery Series Module O of Optimize Coach!

Imagine the absolute best wisdom from 600+ PhilosophersNotes, 50 Optimal Living 101 classes and 1,000+ Optimize +1s distilled into ONE super-practical, 300-day program to help you fundamentally and permanently change your life.

That’s what we do in the Optimize Mastery Series, which is the foundation of our Optimize Coach program.

Here’s Brian Johnson, our Founder and CEO, giving you an introduction to our Optimize Coach program and a recap of his life’s work.

Move from Theory to Practice

​​In Module O, an introduction to the Optimize Mastery Series and Optimize Coach program, we learn the process for expressing the Optimize = Optimus = Best = Eudaimon = Hero versions of ourselves more and more consistently, closing the gap between who we’re CAPABLE of being and who we’re ACTUALLY being and giving the world all we’ve got.

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    Commit to Mastery as a Community

    Join us for Live Coaching in our Soul Force Forging virtual Optimizing dojo. In this Live Coaching w/ Brian session, recorded September 4th, 2020, Brian connects with members of Optimize Coach Class I, II, and III, helping us move from Theory to Practice to Mastery and APPLY the Optimize protocol and philosophy more deeply in our lives.

    Join 2,000+ Optimizers from 70+ Countries

    Note: Our Optimize Coach program is not just for people who want to become Coaches and/or take their Coaching practices to the next level. In fact, HALF of the 2,000+ people already in our program (from 70+ countries around the world!) do it “just” to more and more consistently express the best version of themselves and give the world all they’ve got.

    Join Optimize Coach

    Thinking about joining?
    Let's chat! 833-OPTMZ-ME

    I have been a studying and practicing personal development for over 20 years and the Optimize Coach is BY FAR the best, most transformational program I've ever participated in. It contains the absolute BEST, most essential content with very clear ways to apply it systematically to optimize your life. I thought I was doing "pretty good" before I joined the program…but these days, I actually know know what's like to BE my best self... the leader and son and brother that I was meant to be. And I know this is just the beginning. THANK YOU Brian and Michael for everything. This program is truly a masterpiece!”
    Ron Reich
    Ron Reich

    Entrepreneur

    “The program kicked my ass — in a good way! Being an experienced (and I think a pretty decent) coach, I thought Optimize Coach would be a nice addition to my coach resources, but not ‘rock my world’ kinda thing. Instead, I’ve found that I’m being rocked at a very fundamental level, and noticed big shifts in my life and my coaching. A huge thank you!”
    Ian Stakiw
    Ian Stakiw

    Coaching Lead at Large Software Company

    Master yourself. Serve heroically. Empower others to do the same.

    It’s Time: Join Optimize Coach

    Let’s change the world. One person at a time. Together. Starting with you and us. Today.

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    PAY IN INSTALLMENTS

    $100/mo

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    JOIN OPTIMIZE COACH

    $1000

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    JOIN WITH A FRIEND

    $1800

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    Our Commitment

    We’re committed to giving you our absolute best in helping you become the most virtuous, heroic, energized, best version of yourself — so that you can most powerfully help others do the same, and so that we all have the strength to change the world together.

    We intend to make Optimize Coach the most astonishingly priced program in terms of money invested to return on your life.

    And, very importantly (!!!), the cash you invest will be the SMALLEST part of your investment. Expect to pay a LOT in terms of time and energy and courage and grit and actually DOING THE WORK.

    In fact, if you *are* doing the work and *haven’t* noticed an impact on your life within the first 60 days, we’ll refund your payment. (And if at any point during the course of the program you decide that Optimize Coach isn’t for you, we’ll work with you to find a solution and make it right.)

    Get Reimbursed by Your Employer

    Want help getting reimbursed by your employer? Click here to download a proposal template. Most organizations are happy to reimburse tuition expenses for professional development.

    Want to Build an Unstoppable Team?

    Bring out the best in your organization by bringing out the best in each member of your team. Build collective confidence, increase productivity, focus, and quality of work — while also supporting your employees to thrive beyond the workplace.

    For more information on our Corporate Optimize Coach program, email us at [email protected].

    Frequently Asked Questions

    Who Is Optimize Coach For?

    Everyone!

    It’s called Optimize Coach, but the program is for anyone who wants to live their best and most impactful life. You choose how you want to use your wisdom to serve others.

    Some people join because they aspire to build a professional coaching practice. Some join to be better parents. Some join to optimize their energy in service to the team or organization they lead. Some join because they’re already running a coaching practice and want to up-level their own skills and add new coaching tools to their toolkit.

    Whether you are a creative, entrepreneur, CEO, mom, dad, venture capitalist, military leader, HR executive, therapist, school principal, yoga teacher, personal trainer, musician, or [insert role/vocation/passion here], we’re here to serve you in doing that at your best.

    When Does Optimize Coach Start?

    Now. The next class of Optimize Coach starts January 1, 2021 and runs for 300 days.

    How Much Does Optimize Coach Cost?

    Our Optimize Coach program is $1,000 USD for one person, or $1800 USD for two. (11- month payment plans are available as well.)

    Yes, we know that the standard market price is much higher.

    Part of a longer chat, but we’re a Public Benefit Corporation. We’re DEEPLY committed to demonstrating that VIRTUE is not only the right thing to do, but, over the long-run, the most profitable (in every sense of that word) thing to do. And most importantly for us, it’s how we believe we can change the world, one person at a time, together, starting with you and us. Today.

    As part of that commitment, we’re committed to giving the best to the most for the least.

    Enter: $1,000 USD.

    We intend to make Optimize Coach the most astonishingly priced program in terms of money invested to return on your life. And, very importantly (!!!), the cash you invest will be the SMALLEST part of your investment. Expect to pay a LOT in terms of time and energy and courage and grit and actually DOING THE WORK. 🤓

    In fact, if you *are* doing the work and *haven’t* noticed an impact on your life within the first 60 days, we’ll refund your payment. (And if at any point during the course of the program you decide that Optimize Coach isn’t for you, we’ll work with you to find a solution and make it right.)

    How Much Time Does It Take?

    Expect to invest around 300 hours into the program, which roughly breaks down as:

    ~100 Hours: Optimize Wisdom

    • Core Wisdom: Studying PhilosopherNotes, +1’s, and Optimal Living Master Classes.
    • Self-Mastery Series: The Seven Core Modules of the Optimize Protocol.
    • Coach Training Series: Ten sessions on how to Coach, Impact, and Lead others. This content is available on demand via desktop and our app, and most is available in audio + written + video format.

    This content is available on demand via desktop and our app, and most is available in audio + written + video format.

    ~100 Hours: Fundamental Daily Habits and Practices

    • Optimus Breath
    • Being Present
    • Practicing Gratitude
    • Prospering via a Journaling Practice
    • Eating Well
    • Moving Our Bodies
    • A Digital Sunset Practice for Optimal Sleep

    We’ll teach you how to do this all in the program!

    ~100 Hours: Community + Connection

    • Live Coaching Sessions with Optimize Staff + Luminaries
    • Optimize Buddy Connection

    Live calls are always optional and available for you to watch on demand.

    And…the real challenge of the program isn’t about time. It’s about LIVING your commitment to being your best, All Day Every Day. 24 hours x 7 days a week x 300 official days for the program x every day for the rest of your life.

    How Is This Different From Other Coach Programs?

    In Optimize Coach, you are your first client (whether you intend to coach others or not!).

    We’re committed to helping you become the most virtuous, heroic, energized, best version of yourself first—so that you can most powerfully help others do the same.

    In this program you’ll study the best of Ancient Wisdom and Modern Science with weekly hour-long classes. You’ll connect with World-Class experts in Live Coaching sessions up to 12x per month, and an inspired community that will hold you accountable throughout the 300-day program (and afterwards for as long as you want).

    You will learn how to feel radiantly alive and energized as you Optimize your body, mind, heart, and soul on a daily basis by moving from Theory to Practice to Mastery, focusing your energy on the things that matter most, living in deep integrity with your highest values, and expressing the best version of yourself more and more consistently.

    All the tools and practices that you learn to change your own life, can be used to support others.

    While you will be required to regularly connect with and support another Coach program participant (your “Optimize Buddy”), we don’t currently require you to coach for any number of hours or to follow a strict coaching protocol in order to be certified.

    How Does It Work?

    Optimize Coach is a 300-day, semi-self-paced online program. Each week we’ll share a new module for you to watch (or listen to), along with worksheets and tools for you to practice in your own life (and share with your clients too).

    You can join sessions live, or watch the recordings at your own convenience.

    Each day (technically 5/7 days a week) you’ll be expected to practice fundamental habits of Optimal living - things like journaling, meditation, movement, optimal nutrition, and sleeping. We’ll teach these all as we go, helping you build your own personal protocol!

    You’ll have the opportunity to join live coaching sessions with Optimize Founder Brian Johnson, our Head Coach + President Michael Balchan, and an incredible faculty of world-class experts—multiple times a week.

    And, each week, you’ll connect with your Optimize Buddy to practice coaching and provide additional support and accountability.

    Will There Be Emails or Reminders or Anything Like That?

    Yep! We’ll remind you of the sessions and you'll also find a "What's Important Now" section in your coach dashboard with all the latest news and updates.

    You’ll also have a custom “Core Wisdom” dashboard for any self-paced learning - so you can see exactly how much you’ve done and what’s left to do if you plan on being certified.

    Is It Cool to Join Optimize Coach and Not Get Certified?

    Yep! Just make sure that you’re ALL IN and want the deep level of accountability and support that comes with the Optimize Coach program.

    You won’t have to declare whether or not you’re pursuing certification. And, if you do decide you’d like to earn a Diploma Declaration, you’ll also have the option to take your time with it beyond the 300 days. It will be ready for you when you’ve done what it takes to earn it.

    What’s Graduation Weekend and the Spartan Race All About?

    We finish our 300 day virtual program with an in-person 3 day weekend event (held in central USA near an international airport) and a team Spartan Sprint.

    We would LOVE for everyone enrolled in Optimize Coach to attend graduation weekend. (It's epic!)

    AND, it’s not mandatory.

    If you can't attend the graduation weekend, no problem. We’ll have a way to participate virtually, and you will be expected to:

    A) Sign up for an athletic event in your local area that challenges you to show up at the Athlete/Energy-best version of you. (Whether a Spartan Race or otherwise.)

    B) Find a friend (or multiple!) to complete the event with you as "Team Optimize" We're ALL athletes.

    The exact dates and location for grad weekend will be announced early in the new year.

    **Note, the cost of grad weekend is NOT included in Optimize Coach registration. Expect to cover your own travel and accommodation (we’ll secure a great room rate for you at our venue!), your Spartan Race fee (using our awesome group discount) and a ticket for grad weekend programming (which we promise will not exceed $200 USD).

    What Is an Optimize Buddy and Why Are They Part of the Program?

    We’re inspired by the astonishingly high standards of elite special forces training programs (SEALs, Rangers, etc.) and the importance of having a buddy throughout training and beyond. So, we’ll be connecting everyone in the program with an Optimize Buddy.

    Basic idea: you’ll support and hold each other accountable to being and becoming your Optimus Best selves.

    Previous participants in Optimize Coach said that having an Optimize Buddy was one of their favorite and most impactful parts of the program.

    And for those of you seeking to be certified as Optimize coaches, one of your requirements will be that A) you maintain an Optimize Buddy relationship throughout the program, and B) that your buddy confirms you’ve been an awesome buddy at the end of the program.

    Note on buddy pairing - if you are joining the program with someone you want to have as your buddy - awesome, just let us know! The team will spend the first few weeks of our program pairing up Coaches with a buddy that is optimally suited to them. This is a manual process based on your intake survey (there's TONS of goodness to sift through to make sure we find the right pairing for you)!

    When Is My Next Opportunity to Register?

    Now. 😄 The next class of Optimize Coach starts January 1, 2021 and runs for 300 days.

    “As a result of the Optimize Coach program, I'm in the best physical + mental shape of my life, I'm enjoying the best relationships I've ever had, and I'm having the most rewarding year professionally. The Optimize Coach program provides the structure and resources to blossom into your best self. While much effort is required for the program, the rewards are tremendous.”
    Kerry Boehner
    Kerry Boehner

    Executive Recruiter in Pharma + Biotech

    Let's Make This the Best Year of Your Life

    Join Optimize Coach