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Demonstrate expertise of the Optimize Protocol — Theory plus Practice plus Mastery — expressing the best version of yourself more and more consistently in Energy, Work, and Love, while being held accountable to our daily-habit-based standards. Upon completing the Optimize Coach program, celebrate your achievement with other graduates from around the world as we re-commit to being the change we want to see in the world — and giving our families, communities and world all we’ve got.
Complete the Optimize Mastery Series and Coach Training Series. (~40 hrs)
Study a curated collection of 300 Optimize +1s, and 11 Optimal Living 101 classes. (~60 hrs)
Optimize your eating, moving, sleeping, breathing, meditation, journaling, & gratitude. (~100 hrs)
Complete a personally defined capstone project in Energy, Work, and Love. (~10 hours)
Connect regularly with your dedicated partner-in-Optimizing. (~40 hrs)
Commit to living as the highest version of yourself moment to moment to moment. (~ ♾️ hrs)
Demonstrate fluency in Ancient Wisdom and Modern Science by studying the Theory of the Optimize Protocol.
Energize yourself so you can show up at your best in Work and in Love (moment to moment to moment) by installing fundamental daily habits.
Mastery isn’t a destination we can reach, it’s about the process of continual growth and expansion. The Optimize Coach program is designed to keep you feeling supported and fueled as you embody a commitment to expressing the best within you by walking the (never-ending!) Master’s path.
“I have a super busy life taking care of others (Full time teacher, wife, mom of 3, caregiver to aging parents) and used to have little energy for myself at the end of the day. Joining Optimize Coach made me realize how important the fundamentals are — and for the first time, I took the Energy component seriously…which was the key to everything else!
My sleep went from 5 hours a night to 8+, I “found time” and embraced yoga and have dropped 15 pounds and 2 sizes. At 55, I am flexible, healthy and vibrant and look 10 years younger because I am sleeping! In my job, I relabeled myself from art-teacher to coach, and use the Optimize philosophy to transform my middle-schoolers beliefs and identities. They are creating at a much higher level in a shorter period of time than ever before!
Home life is better too. Still hectic, but I am learning how to work within the boundaries of constraints. I am so inspired each and every day to live this new way of life I have been shown. Brian doesn’t know me personally, but he’s passionate about my success…I feel that! It comes out loud and clear in his teaching/coaching! It’s weird, but you kind of don’t want to let him down, because you know that when someone believes in you that much, you begin to believe it as well…and then backing it up with action becomes natural!
Also: The accountability component of the Optimize Buddy and the Optimize Team Spartan Race/Graduation is invaluable!”
The focal point of our program is on OPERATIONALIZING wisdom into consistent, virtuous behavior — such that the prior best version of you becomes your new baseline. THAT is the hard part. THAT is what we are committed to helping you (and your clients/colleagues/family/etc.) truly MASTER as a result of your participation in our program. And THAT is what will be required in order for you to successfully graduate.
Upon completing the Optimize Coach program, graduates earn a diploma Declaration celebrating their achievements and inviting them to re-commit to being the process of each and every single day.
Join Optimize Coach today and start your journey from Theory to Practice to Mastery.
We’re committed to giving you our absolute best in helping you become the most virtuous, heroic, energized, best version of yourself — so that you can most powerfully help others do the same, and so that we all have the strength to change the world together.
We intend to make Optimize Coach the most astonishingly priced program in terms of money invested to return on your life.
And, very importantly (!!!), the cash you invest will be the SMALLEST part of your investment. Expect to pay a LOT in terms of time and energy and courage and grit and actually DOING THE WORK.
In fact, if you *are* doing the work and *haven’t* noticed an impact on your life within the first 60 days, we’ll refund your payment. (And if at any point during the course of the program you decide that Optimize Coach isn’t for you, we’ll work with you to find a solution and make it right.)
