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Earn Your Optimize Coach Certification

Demonstrate expertise of the Optimize Protocol — Theory plus Practice plus Mastery — expressing the best version of yourself more and more consistently in Energy, Work, and Love, while being held accountable to our daily-habit-based standards. Upon completing the Optimize Coach program, celebrate your achievement with other graduates from around the world as we re-commit to being the change we want to see in the world — and giving our families, communities and world all we’ve got.

Certification
Optimize Coach helped connect with, and embody, my values — for myself, my family, and my community. I had been "admiring the concepts" on so many things and relating to from an intellectual perspective. But I wasn’t internalizing and living many of them. The sheer breadth and depth of the Wisdom material was amazing. The accountability and community were a huge part of my personal transformation, and the transformations I have been able to contribute to in my daily interactions. My Optimize Buddy made a huge difference for me.”
Candace Pollock
Candace Pollock

Lawyer + Business-Life Coach

​​Certification Requirements At a Glance

  • Master the Theory

    Complete the Optimize Mastery Series and Coach Training Series. (~40 hrs)

  • Complete Coach Core Wisdom

    Study a curated collection of 300 +1s, 101 PhilosophersNotes, 300 Optimize +1s, and 11 Optimal Living 101 classes. (~60 hrs)

  • Practice Daily Habits

    Optimize your eating, moving, sleeping, breathing, meditation, journaling, & gratitude. (~100 hrs)

  • Demonstrate Your Best

    Complete a personally defined capstone project in Energy, Work, and Love. (~10 hours)

  • Support Your Optimize Buddy

    Connect regularly with your dedicated partner-in-Optimizing. (~40 hrs)

  • Operationalize Virtue

    Commit to living as the highest version of yourself moment to moment to moment. (~ ♾️ hrs)

Learn the Theory of Optimal Living

Demonstrate fluency in Ancient Wisdom and Modern Science by studying the Theory of the Optimize Protocol.

  • Master yourself with the 25-part Optimize Mastery Series.
  • Learn to Coach others with the 10-part Coach Training Series.
  • Complete of a hand-picked collection of 101 PhilosophersNotes, 300 Optimize +1s, and 11 Optimal Living 101 classes.
“If you want to build a habit, make it visible! Joining the Optimize Coach program was a visible commitment to myself to be a radiant exemplar. Engagement in the Coach program reinforced that commitment — every time I listened to a +1 or PN, participated in a class, or interacted with the community. My students have seen the changes in me and want to know more. By helping me change myself, the Coach Program has enabled me to change the lives of my students as well.
Robert Jewett
Robert Jewett

Teacher

Put Theory into Practice via Trackable Standards

Energize yourself so you can show up at your best in Work and in Love (moment to moment to moment) by installing fundamental daily habits.

  • Build a strong Sleep foundation by turning off electronics 1 hour before bed.
  • Master your Nutrition by identifying and following a personal protocol to move towards and/or maintain a healthy WHtR .
  • Strengthen your body and mind via Movement with 25 minutes dedicated to exercise or recovery every day.
  • Energize and ground yourself with consistent Breathing in through the nose, deeply to the belly, with long slow exhales.
  • Train focus and presence by Meditating at least 11 minutes each day.
  • Appreciate life with a daily Gratitude practice of your choosing.
  • Connect to your vision every morning through our Carpe Diem Big 3 (x2) Journaling process.
The Optimize Coach program was a significant catalyst in changing personal habits around food, movement, emotions, attention, sleep, service, and goals. The foundational engine of introducing change in my life has also been greatly enhanced. Being more realistic and gentle with my own gaps between where I’m at and where I am capable of being has brought a grittier sense of hope about my growth. To coach others from a position of being a radiant exemplar — with a deep commitment to living a holistic life — is an amazing opportunity and challenge. If that is your goal, there truly is nothing like the Optimize program.”
Van Wray
Van Wray

Consultant and Trainer

Demonstrate a Commitment to Mastery

Mastery isn’t a destination we can reach, it’s about the process of continual growth and expansion. The Optimize Coach program is designed to keep you feeling supported and fueled as you embody a commitment to expressing the best within you by walking the (never-ending!) Master’s path.

  • Build a strong Sleep foundation by turning off electronics 1 hour before bed.
  • Master your Nutrition by identifying and following a personal protocol to move towards and/or maintain a healthy WHtR .
  • Strengthen your body and mind via Movement with 25 minutes dedicated to exercise or recovery every day.
  • Energize and ground yourself with consistent Breathing in through the nose, deeply to the belly, with long slow exhales.
  • Train focus and presence by Meditating at least 11 minutes each day.
  • Appreciate life with a daily Gratitude practice of your choosing.
  • Connect to your vision every morning through our Carpe Diem Big 3 (x2) Journaling process.

“I have a super busy life taking care of others (Full time teacher, wife, mom of 3, caregiver to aging parents) and used to have little energy for myself at the end of the day. Joining Optimize Coach made me realize how important the fundamentals are — and for the first time, I took the Energy component seriously…which was the key to everything else!

My sleep went from 5 hours a night to 8+, I “found time” and embraced yoga and have dropped 15 pounds and 2 sizes. At 55, I am flexible, healthy and vibrant and look 10 years younger because I am sleeping! In my job, I relabeled myself from art-teacher to coach, and use the Optimize philosophy to transform my middle-schoolers beliefs and identities. They are creating at a much higher level in a shorter period of time than ever before!

Home life is better too. Still hectic, but I am learning how to work within the boundaries of constraints. I am so inspired each and every day to live this new way of life I have been shown. Brian doesn’t know me personally, but he’s passionate about my success…I feel that! It comes out loud and clear in his teaching/coaching! It’s weird, but you kind of don’t want to let him down, because you know that when someone believes in you that much, you begin to believe it as well…and then backing it up with action becomes natural!

Also: The accountability component of the Optimize Buddy and the Optimize Team Spartan Race/Graduation is invaluable!”

Julie Steiner
Julie Steiner

Educator + Transformation Coach

Earn Your Optimize Coach Certification

The focal point of our program is on OPERATIONALIZING wisdom into consistent, virtuous behavior — such that the prior best version of you becomes your new baseline. THAT is the hard part. THAT is what we are committed to helping you (and your clients/colleagues/family/etc.) truly MASTER as a result of your participation in our program. And THAT is what will be required in order for you to successfully graduate.

Upon completing the Optimize Coach program, graduates earn a diploma Declaration celebrating their achievements and inviting them to re-commit to being the process of each and every single day.

Join Optimize Coach today and start your journey from Theory to Practice to Mastery. Class IV kicks off on January 1, 2021.

declaration
“Coaching works in part because of the commitment to consistently do the work. Optimize Coach is a commitment to consistently do the work! And the love, support and creativity create a hammock of love that cradles us allowing our best to show up again and again.”
Shannon Sedlacek
Shannon Sedlacek

Coach & Speaker

books

PAY IN INSTALLMENTS

$100/mo

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JOIN OPTIMIZE COACH

$1000

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JOIN WITH A FRIEND

$1800

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Our Commitment

We’re committed to giving you our absolute best in helping you become the most virtuous, heroic, energized, best version of yourself — so that you can most powerfully help others do the same, and so that we all have the strength to change the world together.

We intend to make Optimize Coach the most astonishingly priced program in terms of money invested to return on your life.

And, very importantly (!!!), the cash you invest will be the SMALLEST part of your investment. Expect to pay a LOT in terms of time and energy and courage and grit and actually DOING THE WORK.

In fact, if you *are* doing the work and *haven’t* noticed an impact on your life within the first 60 days, we’ll refund your payment. (And if at any point during the course of the program you decide that Optimize Coach isn’t for you, we’ll work with you to find a solution and make it right.)