Author of The Alter Ego Effect. Creator of 90 Day Year.
TODD HERMAN is a toughness and performance coach to professional and Olympic athletes, as well as a leadership and performance advisor to billionaires and hundreds of entrepreneurs. He’s also the creator of the 90 Day Year™, a business achievement program designed for business owners to master the art of execution.
PhilosophersNotes on Todd Herman's Books All PhilosophersNotes
The Alter Ego Effect. This is one of the most fun and compelling and inspiring books I’ve read in awhile. I REALLY (!!!) enjoyed reading it, had a ton of fun constructing and playing with some potential Alter Egos and highly recommend it. I also really enjoyed how high-performance coach and mental game strategist Todd Herman describes the science behind the power of “secret identities” to transform our lives and I loved the parallels between his perspective and our Big 3 Identities > Virtues > Behaviors model. Big Ideas we explore include Superman + Clark Kent (who's who?), activating your Heroic Self (the science of), motivation and emotion (share a common Latin root), virtues as super powers (more on the science of), and Crossing the Threshold (Today the day?).