Peak Performance Coach, Serial Entrepreneur And WSJ Bestselling Author Of ‘The Alter Ego Effect: The Power Of Secret Identities To Transform Your Life’.
TODD HERMAN is a toughness and performance coach to professional and Olympic athletes, as well as a leadership and performance advisor to billionaires and hundreds of entrepreneurs. He’s also the creator of the 90 Day Year™, a business achievement program designed for business owners to master the art of execution.
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The Alter Ego Effect. This is one of the most fun and compelling and inspiring books I’ve read in awhile. I REALLY (!!!) enjoyed reading it, had a ton of fun constructing and playing with some potential Alter Egos and highly recommend it. I also really enjoyed how high-performance coach and mental game strategist Todd Herman describes the science behind the power of “secret identities” to transform our lives and I loved the parallels between his perspective and our Big 3 Identities > Virtues > Behaviors model. Big Ideas we explore include Superman + Clark Kent (who's who?), activating your Heroic Self (the science of), motivation and emotion (share a common Latin root), virtues as super powers (more on the science of), and Crossing the Threshold (Today the day?).
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+1 inspired by Note: The Alter Ego Effect