Shad Helmstetter, Ph.D., is the international best-selling author of 16 books in the field of personal growth, including the classic “What to Say When You Talk to Your Self.” His latest book is “The Power of Neuroplasticity.” Dr. Helmstetter’s books are published in many languages in over 65 countries.
Shad Helmstetter is the pioneering dean in the field of self-talk. He is the first behavioral researcher to focus on the role of self-talk as the primary programming source that directs our life path and personal success or failure, and he identified the actual self-talk words and phrases which most impact our individual programming. Based on his research, he wrote and recorded the first professional self-talk audio programs in 1981. Now, over thirty years later, his recorded self-talk programs are downloaded by thousands of individuals worldwide.