Rory is the world’s leader on defining the psychology around modern day procrastination, called Priority Dilution™ – in fact, he coined the term. He speaks and consults on how to say no to the things that don’t matter, and yes to the things that do. His client list includes companies and groups such as: Cargill, The Million Dollar Roundtable, P&G, True Value, YPO, Wells Fargo Advisors, Land O’Lakes, Novartis, and hundreds more. His insights have recently been featured on/in: Fox News, CNN, Wall Street Journal, Fast Company, Inc, Fortune, and the New York Times. He is a regular contributor for American Express Open Forum, Huffington Post, and The Tennessean and his articles and insights average more than 4 million views every month.