Psychologist, author and magician.
Richard Wiseman is based at the University of Hertfordshire in the United Kingdom and has gained an international reputation for research into offbeat areas of psychology, including deception, humor, and luck. He is the author of The Luck Factor, Quirkology, and numerous other books. A passionate advocate for science, Wiseman is well-known for his media appearances, high-profile talks, live demonstrations, and mass-participation studies. Wiseman also regularly acts as a creative consultant for print, broadcast, and new media.
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William James once said: “If you want a quality, act as if you already have it.” In this book, Richard Wiseman, Britain’s official professor in “the Public Understanding of Psychology” walks us through the astonishing array of research that proves what he calls the “As If Principle.” Big Ideas we explore include an exploration of the fact that feelings follow behavior, how to make yourself happy, the paradox of rewards, and how to create a new you.
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