Nir Eyal

Nir Eyal is a former lecturer at Stanford’s Graduate School of Business. His first book was an international bestseller that’s influenced the product development of pretty much all of the leading tech companies on the planet. It was called Hooked: How to Build Habit-Forming Products. We have Nir to thank for helping make the technology we use better. And... As he says, “But there’s also a dark side. As philosopher Paul Virilio wrote, ‘When you invent the ship, you also invent the shipwreck.’ In the case of user-friendly products and services, what makes some products engaging and easy to use can also make them distracting.” After finding HIMSELF hooked to many of the products created by designers inspired by *his* work, Eyal got himself UNHOOKED and, ultimately INDISTRACTABLE. In this great book, he gives us a practical look at *why* we’re so vulnerable to getting hooked in the first place and, most importantly, how to make ourselves Indistractable so we can control our attention and choose our lives.