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Nir Eyal

Nir Eyal

Bestselling author of "Hooked" and "Indistractable"

Nir Eyal lectured at Stanford’s Graduate School of Business and Institute of Design. His first book, Hooked: How to Build Habit-Forming Products, is an international bestseller and taught Silicon Valley how to design user behavior.
His second book, Indistractable: How to Control Your Attention and Choose Your Life, reveals the Achilles’ heel of distraction and provides a guidebook for getting the best of technology without letting it get the best of us.
Nir writes, consults, and teaches about the intersection of psychology, technology, and business at NirAndFar.com and his writing has been featured in Harvard Business Review, TechCrunch, Time, The Week, Inc.,and Psychology Today.