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Jim Afremow

Jim Afremow

Leading mental performance consultant and the author of The Champion's Mind.

Dr. Jim Afremow is a much sought-after mental game coach, licensed professional counselor, and the author of The Champion’s Mind: How Great Athletes Think, Train and Thrive (Rodale, 2014). He is the founder of Good to Gold Medal, PLLC, a leading coaching and consulting practice. Though his practice is located in Phoenix, Arizona, Dr. Afremow provides individual and team mental training services across the globe to athletes, teams, and coaches in all sports, as well as to parents, business professionals, and all others engaged in highly demanding endeavors. He is passionate about helping others achieve peak performance and personal excellence, and reach their true potential.