Jim Afremow

Jim Afremow is one of the world’s leading sports psychologists. We covered his first book The Champion’s Mind. This one is kinda like part 2 in which we look at how the Champion responds to the inevitable (!) setbacks faced on the road to greatness—using those setbacks as opportunities to bounce back and make a sweet comeback. Big Ideas we explore include seeing setbacks as challenges rather than threats, outperforming our contracts, practicing ’till you can’t get it wrong, and the 3 P’s of peak performance.

Jim Afremow is one of the world’s leading sports psychologists and this great book is packed with Big Ideas. We explore: the vision of a champion (and how to fuel it), what mental toughness *really* is, how/why to be ugly but effective, how to evaluate yourself (3 q’s: good + better + best), and creating sustained obsession as you take the champion’s honor pledge.