Charles Duhigg (born 1974) is a Pulitzer Prize–winning reporter at The New York Times, where he writes for the business section. Prior to joining the staff of the New York Times in 2006, he was a staff writer of the Los Angeles Times. He lives in Brooklyn, New York City. He is a graduate of Yale University and Harvard Business School. Duhigg’s book about the science of habit formation, titled The Power of Habit: Why We Do What We Do in Life and Business, was published by Random House on February 28, 2012. An extract was published in New York Times entitled “How Companies Learn Your Secrets.” The Power of Habit spent over 60 weeks on The New York Times’s bestseller lists.