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Adam Alter

Adam Alter

Author, marketing and psychology professor at NYU's Stern School of Business.

Adam Alter is an Associate Professor of Marketing at New York University’s Stern School of Business, with an affiliated appointment in the New York University Psychology Department.

Adam is the New York Times bestselling author of two books: Irresistiblewhich considers why so many people today are addicted to so many behaviors, from incessant smart phone and internet use to video game playing and online shopping, and Drunk Tank Pinkwhich investigates how hidden forces in the world around us shape our thoughts, feelings, and behaviors.