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Finish 2020 Strong & Make 2021 Your Best Year Yet

Spend 5 Days With 101 of the World's Best Teachers

2020 Event Cancelled Due to Covid-19. Information On Future Events to Come.


World-class wisdom, designed to help you
thrive and actualize your potential.

Optimize every facet of your life.

Productivity, confidence, and happiness


Anxiety, depression, and procrastination


Willpower, energy, and endurance


Goal setting, fear, and mental-toughness


The science of flourishing, greatness and optimal health


The Optimus, Best, Hērō version of yourself

And much more!

Learn From the Best

We’re bringing the world’s best teachers from every domain of optimal living together for one epically awesome 5-day event to help you Optimize every area of your life. You’ll learn actionable big ideas from sought-after experts, researchers, coaches, and masters of their craft.


from world-leading experts

60 Minutes

per class (+ 30 min Q&A)

10 Big Ideas x 101 Classes

= 1000+ Powerful ideas

The Luminary Experts


Optimizing for the Modern Hero 101

with Brian Johnson

Brian Johnson is the founder + leader of Optimize. He’s spent half of the last twenty years as a Founder/CEO creating (and selling) two market-leading social platforms (eteamz + Zaadz) and the other half as a Philosopher reading, writing, teaching. He’s the creator of PhilosophersNotes and was featured in the documentary on Joseph Campbell/the modern hero’s journey: Finding Joe.

Brian will be kicking off Optimize 2020 with Optimizing for the Modern Hero 101, in which he’ll teach us how to more consistently show up as the best version of ourselves—closing the gap between who we’re capable of being and who we’re actually being so we can give our greatest gifts in heroic service to the world while creating a life of deep meaning, connection and joy.

Deep Work 101

with Cal Newport, Ph.D.

Cal Newport got his Ph.D. in Computer Science from MIT. He is a Professor at Georgetown University and the bestselling author of Deep Work, Digital Minimalism and So Good The Can’t Ignore You.

In Deep Work 101, Cal will help us go Deep in our lives as we Optimize our relationship to technology and take our productivity and heroic flourishing to the next level.

The Power of Ideals 101

with William Damon

One of the world’s leading scholars of human development, William Damon is Professor of Education at Stanford University, the Director of the Stanford Center on Adolescence, and a key contributor to the positive psychology movement.

In the Power of Ideals 101, William will help us take a scientific look at how to discover and create our purpose, the #1 thing that gets in the way of discovering and creating purpose, and tools to reduce timidity and build the courage and confidence to pursue it.

Heroic Mind 101

with Dan Siegel, M.D.

Dr. Dan Siegel is a Harvard-trained psychiatrist and one of the world’s leading neuroscientists and mindfulness experts. He created the field of interpersonal neurobiology and is a New York Times bestselling author of many books including Mindsight, The Whole-Brain Child, and Parenting from the Inside Out.

In Heroic Mind 101, he’ll integrate cutting-edge neuroscience with practical tools to help us master our emotions, heal our relationships, and reach our fullest potential.

The How of Happiness 101

with Sonya Lyubomirsky, Ph.D.

Sonja Lyubomirsky is one of the world’s leading positive psychologists. She got her Ph.D. from Stanford and is the bestselling author of The How of Happiness and The Myths of Happiness.

In The How of Happiness 101, Sonja will help us master the science of what we know works in creating durable increases in well-being—including gratitude, best-selves diaries and how to deal with hedonic adaptation.

Get the FREE Livestream

+ sneak peeks ahead of the event!

We respect your privacy. Your information will never be shared or sold. As part of your registration you'll get updates from Optimize.

Peak 101

with Anders Ericsson, Ph.D.

Anders Ericsson is the world’s foremost authority on peak performance—the expert other experts turn to. If you’ve heard of the “10,000 hours of effort” rule of mastery you have Anders to thank. His concept of deliberate, purposeful practice, honed over decades of trailblazing research, offers a science-backed way to correct mistakes, overcome plateaus, adopt new skills, and achieve mastery in any field.

In Peak 101, you’ll learn why experts aren’t born—and how they’re made. And… Most importantly, you’ll learn how YOU can tap into the science of greatness to give us all you’ve got.

The Metabolic Approach to Cancer

with Dr. Nasha Winters

Dr. Nasha Winters, ND, FABNO, L.Ac, Dipl.OM is the visionary and CEO as well as best selling author, lecturer, and the primary consultant of Optimal Terrain. Informed by more than 25 years of experience in the health care industry and a thought leader in personalized precision medicine, Dr. Nasha works to educate clients, doctors and researchers world wide on how to apply integrative oncology philosophically and therapeutical.

In Metabolic Approach to Cancer 101, Nasha will share with us how she helped herself and thousands of others conquer cancer and thrive and discover a higher level of performance.

Spartan Up! 101

with Joe De Sena

Joe De Sena is the founder and CEO of Spartan—the world’s largest obstacle race and endurance brand. He is also a NY Times bestselling author of Spartan Up, Spartan Fit and The Spartan Way. His racing resume is the stuff of legend—over 50 ultra-events overall and 14 Ironman events in one year alone. Angela Duckworth calls him a “paragon of grit.”

In The Spartan Way 101, he’ll teach us how to embrace the classic Spartan virtues to create more purpose, strength, confidence and power to live heroically.

True Success 101: Heroic Achievement in Times of Change

with Tom Morris

Tom Morris earned his Ph.D. from Yale in both Philosophy and Religious Studies. For fifteen years, he was a Professor of Philosophy at the University of Notre Dame, where he quickly became a campus legend (often having up to an eighth of the student body in his classes.) He’s the author of many bestselling books (including If Aristotle Ran General Motors and Philosophy for Dummies) and is considered one of the world’s leading practical philosophers.

In True Success 101: Heroic Achievement in Times of Change, Tom will help us be heroes who find true success by living a life of virtue and connection—using our greatest gifts in service to the world by finding our unique expression of certain universal principles.

Rethinking Positive Thinking 101

with Gabriele Oettingen, Ph.D.

Gabrielle Oettingen is one of the world’s leading researchers focused on the science of visualization, goal setting, and making your dreams a reality. She is a Professor at New York University, wrote Rethinking Positive Thinking and created the WOOP process.

In Rethinking Positive Thinking 101, Gabrielle will help us master the science of how to set and attain meaningful goals. She will help us master her WOOP process for ourselves and our clients so we can more reliably make our dreams a reality.

Get the FREE Livestream

+ sneak peeks ahead of the event!

We respect your privacy. Your information will never be shared or sold. As part of your registration you'll get updates from Optimize.


with Roy Baumeister

Roy Baumeister is a social psychologist well known for his work on the self, belongingness, self-control, self-esteem, self-defeating behaviors, motivation, consciousness, and free will. He has authored 500 publications and has written, co-written, or edited almost 30 books.

In Willpower 101, Roy will teach us how to rediscover the greatest human strength—willpower. We’ll learn how to cultivate our willpower, exercise our self-control, and why “precommitment” is so important.

Healthy Deviance 101

with Pilar Gerasimo

Pilar Gerasimo is one of the world’s leading health journalists, and the founding Editor-in-Chief of Experience Life magazine. (Which has earned over 100 awards and reaches over 3 million people across the world.) She’s also the host of the Living Experiment podcast (w/ Dallas Hartwig) and the author of The Healthy Deviant.

In Healthy Deviance 101, Pilar will teach us the secrets of defying the unhealthy norms of our modern world, so we can live with more vitality, resilience, and autonomy.

Happiness 101

with Tal Ben-Shahar

Tal Ben-Shahar is one of the world’s leading positive psychologists—”bridging the gap between academia and Main Street.” He taught two of the most popular classes in Harvard’s history and is the bestselling author of a number of books on the science of happiness.

In Happiness 101, Tal will be sharing some of the most powerful ways we can leverage science to increase our happiness and live heroically. TODAY.

Boundless 101

with Ben Greenfield

Ben Greenfield is one of the world’s most influential health and fitness thought leaders and coaches. He’s been voted the #1 trainer in the world and has one of the most popular Health podcasts on iTunes.

In Boundless 101, Ben will join us to help us master the process of having boundless energy to help us become the most Heroically energized version of ourselves.

The Tools 101

with Phil Stutz, M.D.

Phil Stutz is one of the world’s leading psychiatrists and coaches—working with some of Hollywood’s most elite actors and executives over a career that has now spanned over four decades. He is the creator of and the bestselling author of The Tools.

In The Tools 101, Phil will teach us how to master our relationship to fear, integrate our shadows, live from deep gratitude and flip the switch from ick to awesome. He’ll be co-presenting this class with Brian Johnson.

Get the FREE Livestream

+ sneak peeks ahead of the event!

We respect your privacy. Your information will never be shared or sold. As part of your registration you'll get updates from Optimize.

The Advice Trap 101

with Michael Bungay Stanier

Michael Bungay Stanier is the Founder of Box of Crayons and best-selling author of The Coaching Habit and The Advice Trap. He was a Rhodes Scholar and in 2019 has been named the #1 thought leader in coaching.

In The Advice Trap 101, Michael will help us tame our Advice Giving Monsters so we can make all of our conversations more compelling and useful by understanding the secret for making behavior change stick.

The Gift of Presence 101

with Caroline Welch

Caroline Welch is the CEO and Co-founder of the Mindsight Institute, helping thousands around the world bring more kindness, compassion and resilience into their daily life. She began her mindfulness practice forty years ago while working in Japan, and is the author of The Gift of Presence.

In The Gift of Presence 101, Caroline will share a scientifically inspired approach on how to make mindfulness an integral part of our lives, so we can enhance our personal and professional wellbeing, without placing something more on our already too long “to do” lists.

The New Man 101

with Tripp Lanier

Tripp Lanier is a professional coach, host of The New Man Podcast, and author of This Book Will Make You Dangerous. He’s spent thousands of hours coaching people all around the world to get out of the rat race, become an authority in their field, and make a great living doing the work they were put on this earth to do.

In The New Man 101, Tripp will help us challenge our fears (so we don’t become the person who gave up on their potential) align our life with meaning (to create success on our terms) and find clarity + direction (so we don’t waste our days stuck in a rut).

Coming Alive 101

with Barry Michels + Kristan Sargeant

Barry Michels is a leading psychotherapist and bestselling author of The Tools and Coming Alive. Kristan Sargeant is a business coach & consultant and co-founder of The Guilde. Together, they combine the best of coaching, psychotherapy, and positive psychology to help people unleash their untapped potential.

In Coming Alive 101, they’ll teach us how to overcome the side of us that is destructive and negative to find a deep level of happiness and fulfillment.

Momma Goddess 101

with Alexandra Johnson

Alexandra Johnson is the Chief Goddess at Optimize. She’s a former All American volleyball player, health coach and a full-time Professional Optimizer. She’s also married to Brian and mother of Emerson and Eleanor.

In Momma Goddess 101, Alexandra will help mothers rock their (heroic!) goddess lives by creating vibrant health while celebrating motherhood and family life.

Get the FREE Livestream

+ sneak peeks ahead of the event!

We respect your privacy. Your information will never be shared or sold. As part of your registration you'll get updates from Optimize.

The Practicing Mind 101

with Tom Sterner

Tom Sterner is a leading mental performance coach, Founder and CEO of The Practicing Mind Institute, and author of The Practicing Mind and Fully Engaged. He works with high-performing athletes and individuals to help them to operate effectively in high-stress situations and achieve to new levels of mastery.

In The Practicing Mind 101, Tom will help us use Present Moment Functioning to accomplish more, with less effort, in the least amount of time, and with greatly reduced stress.

How to Think Like a Roman Emperor 101

with Donald Robertson

Donald Robertson is one of the world’s leading thinkers, writers AND practitioners of Stoic philosophy. He’s also a cognitive-behavioral therapist, and integrates Stoicism into his work with individuals.

In How to Think Like a Roman Emperor 101, Donald will help us adopt Stoic practices for facing adversity, exhibiting courage in the face of our anxieties, experiencing healthy sources of joy, and more.

And an event experience like no other.


Get the FREE Livestream

+ sneak peeks ahead of the event!

We respect your privacy. Your information will never be shared or sold. As part of your registration you'll get updates from Optimize.

Connect with one of the world’s most inspiring communities.

Join a community of Optimizers from around the world.
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Surround yourself with inspired people.

Get inspired. Make unforgettable connections. Share ideas about how to optimize your life. Support each other. That's what Optimize 2020 | You, the Modern Hērō is all about.

Get the FREE Livestream

+ sneak peeks ahead of the event!

We respect your privacy. Your information will never be shared or sold. As part of your registration you'll get updates from Optimize.